ADAA\' Profile (People Learning)

$: ADAA\' Profile (People Learning)$
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Learning Needs Assessm

ent

Customizable Learning

Solution

Impactful Learning

Experience

Transformed

KABS

Company profile

Our Vision

A network of leaders who have impact1 on people, organizations, and society Our Mission

Giving people and organizations the platform to become leaders of themselves and others Our Value Proposition

Designing and delivering impactful, customizable and tailored learning experiences that shift paradigms, build competencies, and transform behaviors of people and organizations

1 Providing added value in any form e.g. providing services, manufacturing products, starting a new

business, etc.

ADAA’ is an Experiential Learning Company that

transforms the Knowledge, Attitudes, Skills, and

Behaviors of people and organizations

Address: 2, Ibrahim Salama, Abu El-Mawaheb Square, El-Mohandessin, Giza, Egypt Tel: 02-3303-6500/ 010-000-6097

E-mail: [email protected] Facebook Page: www.facebook.com/ADAA.learning

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• Competency Based Analysis

• Target Based Analysis

Learning Needs Assessment

• Proposal of learning solution

• Design of learning experience

Learning Solutions • Delivery of

learning solution• Impact

Assessment

Impact

Our Approach

Thoroughly assessing the learning needs of our clients Developing tailored and customizable learning solutions to cater for

those needs Creative and impactful experiential learning solutions Follow-up programs to monitor and evaluate learning impact

Our Services

We provide you impactful, customizable and tailored learning solutions in the following

areas:

Interested in ADAA’ Services? Fill out your profile on the link

below and we will call you within a week:

https://spreadsheets6.google.com/viewform?formkey=dFBkRzVXNkk2aDRQU0xuZ

XNYTXA3ZEE6MQ

Career and personal development

Leadership Development

Entrepreneurship

Civic Engagement

https://spreadsheets6.google.com/viewform?formkey=dFBkRzVXNkk2aDRQU0xuZXNYTXA3ZEE6MQ

https://spreadsheets6.google.com/viewform?formkey=dFBkRzVXNkk2aDRQU0xuZXNYTXA3ZEE6MQ



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Our Unique Way

ADAA’ core methodology is experiential learning (i.e. learning through reflection on

doing), which is proven to be the most effective learning methodology known today,

with more than 85% effectiveness in learning. As Confucius said more than 2500

years ago: “Tell me and I will forget, Show me and I may remember, involve me and

I will understand”.

In ADAA’ learning solutions, you and your colleagues are always involved in powerful

learning experiences that profoundly elevate your KABS (i.e. Knowledge, Attitudes,

Behaviors, and Skills) for your own benefit and organization’s success.



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Affiliations

ADAA’ joins a league of high profile organizations with years of experience and a

strong body of knowledge through its membership in the Association for

Experiential Education (AEE)- http://www.aee.org.

Board of Advisors

Dr. Heba Kotb (Expert in Psychology, Learning, and Behavior)

Dr. Heba Kotb is an Affiliate Professor of Psychology at the American University in Cairo in which she teaches Graduate and undergraduate students. With a PhD in Psychology from Leeds University in the UK, Dr. Kotb is specialized in designing curricula and teaching courses on Learning and Behavior, and Lifespan Development. Dr. Heba is also a consultant for companies on issues of learning, stress

management, and other psychological challenges facing employees and managers at

the work place. Her work has been recognized in many international conferences

and she has many publications on issues related to psychology.

Dr. George Marquis (Expert in Professional Development)

George Marquis is Senior Instructor in the Department of Rhetoric and Composition at the American University in Cairo, where he teaches Business Communication and Technical Writing, and is the author of a handbook on scientific and technical communication. George is also a consultant for the Abu Dhabi Department of Planning and Economy, and the Institute of International Education in New York.

George was formerly the director of a multi-million dollar scholarship management program in Qatar. He has conducted training for UAE government employees in CV building, high presentation skills, and report writing. He has presented workshops on community based learning, time management, networking, and materials development at Fulbright student events in Washington D.C. (2006, 2007, 2008) and San Diego, California (2007).

Mr. Marquis holds a B.A. in History from Boston University, studied Arabic at

Harvard University, and has an M.A. from the American University in Cairo in

Applied Linguistics.

http://www.aee.org/



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Our Learning Solutions

Momentum™ Camp is an adventure-based learning camp, where participants go

through a series of challenges aimed at empowering their leadership qualities,

increasing their self-awareness, and transforming their behaviors.

By the end of Momentum™ Camp learning experience, participants are able to:

1. Assess their personal profiles, learning needs, and leadership qualities

2. Learn and recognize the importance of self-discipline

3. Sharpen their survival skills through living in challenging conditions

4. Become aware of their attitudes, talents and areas of developments

5. Gain the skills & attitudes necessary for excelling in a competitive

environment

Watch ADAA’s channel on youtube to know how ADAA’ utilizes adventure for

learning: http://www.youtube.com/watch?v=w9Hb4UzSt9w

http://www.youtube.com/watch?v=w9Hb4UzSt9w



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Paint Your Future Paint Your Future provides students (15-20 years old) with the opportunity not

only to discover their career competencies and potentials, but also with practical tools vis-à-vis reaching that potential and doing what they are passionate about.

Based on an opinion poll conducted by ADAA’ with university and graduate students (0-3 years of work experience), we found that more than 68% of the respondents agreed that they need to understand themselves better in order to make their job search easier. Another very common response for the graduate students was that they did not know how to search for a job that suits their interests.

Since employees spend half of their time –or more- in the workplace, we as ADAA’

believe that youth should be encouraged and guided towards finding their

passion and then be equipped to find a matching career path; both being of high

significance and difficulty. Therefore, we are determined to take the students on a

learning journey, in which we assess their learning needs, provide them with

learning experiences that cater for those needs, and then follow up on their personal

development and guide them to assure a smooth transition to their career paths.

By the end of Paint Your Future learning experience, participants are able to:

1. Experience –first hand- how they can turn their passion into a successful

career

2. Develop a career plan based on high awareness of their competencies,

potential, and opportunities in the market.

3. Overcome social and economic pressures that could threaten their career

dreams

4. Create, manage and grow different social networks

5. Get acquainted with success stories that are relevant to their areas of interest



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ADAA’ TRAINING OF TRAINERS

Course Description

The program provides those interested in being professional trainers with a

learning experience that qualifies them to become professional learning facilitators

with the competencies necessary to design and deliver experiential learning

solutions. Throughout the program, participants will develop trainer's platform

competencies and be exposed to up-to-date theoretical frameworks of experiential

learning in addition to applying these theories in simulated facilitation experiences;

all with the guidance of experienced learning consultants with many years of

experience in the field of facilitation and training

Learning Objectives

By the end of ADAA’ Training of Trainers learning experience, participants are able

to:

1) Recognize the importance of learning needs assessment

2) Develop learning cycles based on different learning theories

3) Facilitate learning experiences and present training content

4) Build rapport with their participants

5) Become culturally and contextually sensitive

6) Prevent and resolve conflicts inside the learning experience

7) Become genuine and value-centered thus enhancing learning



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Unleash the Leader Within

Unleash the Leader Within is a powerful learning experience in which participants

go through challenging action-packed paintball games that elevate their

communication, stress management, time management, and other competencies.

By the end of Unleash the Leader Within learning experience, participants are able

to:

1) Communication effectively with others and work in teams

2) Make decisions faster and easier

3) Manage their stress better

4) Plan and manage their resources

5) Think strategically

The Tycoon™ for Real Entrepreneurs is an integrated program in which you learn

practical tools for how to become a successful entrepreneur. The program provides

you with the know-how for starting a business in Egypt through professional

training modules and one-to-one mentorship sessions; all based on extensive

research with a consortium of 30 successful Egyptian entrepreneurs across 20

industries.

By the end of The Tycoon™ for Real Entrepreneurs learning experience, participants

will:

1. Become aware of their attitudes, talents and areas of development as

entrepreneurs

2. Learn about the importance of entrepreneurship in a market economy

3. Learn how to improve their relationships with the different stakeholders of

their businesses

4. Learn success stories from The Tycoon™ case studies

5. Gain essential legal and financial information for growing a business

6. Gain valuable hands-on experience from an extensively experienced

entrepreneur through one-to-one mentorship



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The Tycoon™ for future businesspeople is a simulation in which a participant

plays the role of a businessman, an investor, or even a government official. The

program is a powerful learning experience that builds your character and teaches

you how to become a successful businessman. The simulation is preceded by a 6-

hour orientation program to prepare the participants for their simulation roles.

By the end of The Tycoon™ for future businessmen participants are able to:

1. Realize the importance of entrepreneurship

2. Identify the roles of the different stakeholders in a market economy

3. Identify their entrepreneurial talents and areas of development

4. Understand essential legal, financial and HR information needed for starting

a business

5. Experience –through a simulation- having their own business or playing one

of the roles of the different market stakeholders



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Get out of the Bubble™ is a learning experience designed to promote civic

engagement through changing the paradigms of youth and educating them to

become socially responsible, while utilizing Community Based Learning (CBL)

activities that consist of a combination of civic engagement, community needs

assessment, social project planning and social project management modules.

By the end of Get out of the Bubble™ learning experience, participants are able to:

1. The importance of being socially responsible and pro-active.

2. The concept of social entrepreneurship and its applications in Egypt and

worldwide.

3. How to be self-aware of one’s attitudes, talents and areas of development in

relation to society.

4. Important societal issues and how to tackle them.

5. The skills necessary to communicate and build mutual trust with any given

community.

6. The skills necessary to assess the needs of a certain community, plan for, and

manage a social project.



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Social Hero™ Camp is a Community-based learning (CBL) experience designed to

change the paradigms of youth and professionals and engage them in society

through local and international service camps that consist of a series of direct

service, interaction with local communities, and project planning and management

activities.

The camp also has a powerful follow-up program that tracks the participants’ social

activity and provides them with tools to carry on their community service ideas and

projects. Therefore, ADAA’ has partnered with Alashanek Ya Balady (AYB) –

Egypt’s leading Sustainable Development NGO- to utilize their expertise in the field

to potentially take the work of Social Hero™ participants to the next level through

working with AYB and its partners in Egypt and the region.

By the end of Social Hero™ learning experience, participants are able to:

1. Perceive the importance of being socially responsible and pro-active

2. Register the Camp under their CAS requirements (for IB students) or

research work (for MA and PhD students)

3. Gain outstanding social, development, and research experience that can help

have distinguished CVs and university/graduate school applications

4. Communicate with people from different backgrounds, and plan and manage

projects effectively

5. Directly contribute to society as part of their camp fees will be donated to

Alashanek Ya Balady programs and activities



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We provide learning for:

1. Mid-Career Professionals

2. Middle Managers

3. Entry Level Employees

4. Graduate Program Participants

List of ADAA’s Clients &

Partners

We Serve and partner

with:

1. Corporations

2. Career Offices

3. Recruitment Agencies

4. NGOs

5. Government institutions &

International Organizations

Clients Partners

- Alfa Engineering & Trading - AIESEC Egypt - American International School - Amlak - Connect Media Services - Delta Trading - EGID - EMECO - Evyap Egypt - German University in Cairo - Hayah International Academy - Henkel - Juhayna - Tiba - Mantrac - Medmark - Oriental Weavers - Oxbow - People to People International - Premiere Securities - Pyramids Industrial Parks - Quest - Red Bull - Red Sea World - Resala Adv. Agency - Revive Consulting - Semiramis Intercontinental - Smart International School - Social Contract Center - Suzanne Mubarak Women

International Peace Movement - The American University in

Cairo - Virgin

- Hayah Sports Academy - NAS™Trends for Responsible Fashion - The American University in Cairo - Alashanek Ya Balady for Sustainable

Development - Wild Guanabana- Life Changing Journeys - Kee Action Sports

Sponsors

- Procter & Gamble

- OTV



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ADAA\' Profile (People Learning)

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