ADAA\' Profile 180510

$: ADAA\' Profile 180510$
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Company profile

ADAA’ is an Experiential Learning Company for youth and

professional development

Our Dream

To develop a generation of leaders armed with the skill set and knowledge base

necessary for their own success and their country’s development.

We take pride in our Egyptian identity and seek to be a socially-driven enterprise with a

remarkable impact on the youth of our country.

Our Mission

Designing customized and tailored learning experiences that shift paradigms, build

competencies, and transforms behaviors of people and organizations across the region.

Our Services

Address: 2, Ibrahim Salama, Abu El-Mawaheb Square, El-Mohandessin, Giza, Egypt Tel: 02-3303-6500/ 010-000-6097

E-mail: [email protected]

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Our Unique Way

ADAA’ core methodology is experiential learning (i.e. learning through reflection on

doing), which is proven to be the most effective learning methodology known today,

with more than 85% effectiveness in learning. As Confucius said more than 2500

years ago: “Tell me and I will forget, Show me and I may remember, involve me and

I will understand”. In ADAA’ programs, you are always involved in powerful learning

experiences that profoundly elevate your KABS (i.e. Knowledge, Attitudes, Behaviors,

and Skills).



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Our Value

Providing people and organizations with highly impactful

learning programs, based on extensively researched

and carefully designed experiences. Henceforth, we

rely on a research engine that detects –first hand-

our markets’ learning needs and provides reliable

and extremely relevant learning solutions to

cater for those needs. We provide our clients

with a team of facilitators that possess the

know-how of experiential-learning and

have lots of impressive experiences and

stories to share vis-à-vis the topic that

they deliver.

ADAA’ also joins a league of high profile organizations with years of experience and

a strong body of knowledge through its membership in the Association for

Experiential Education (AEE)- http://www.aee.org.

ADAA’s Value Pyramid

http://www.aee.org/



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Our Learning Solutions

Momentum™ Camp is an adventure-based learning camp, where participants go

through a series of challenges aimed at empowering their leadership qualities,

increasing their self-awareness, and transforming their behaviors.

By the end of Momentum™ Camp learning experience, participants are able to:

1. Assess their personal profiles, learning needs, and leadership qualities

2. Learn and recognize the importance of self-discipline

3. Sharpen their survival skills through living in challenging conditions

4. Become aware of their attitudes, talents and areas of developments

5. Gain the skills & attitudes necessary for excelling in a competitive

environment

Synergize™ is an organizational and strategy development program designed to

increase the synergy and bonding between an organization’s/team’s members

through understanding the complex issues related to their personalities, leadership

styles, attitudes, and behaviors. The program presents its participants with

powerful learning experiences which they use to improve their performance.

By the end of Synergize™, participants are able to:

1. Understand complex issues related to leadership and team building

2. Build harmonized, strong, and effective teams

3. Involve and instill a sense of ownership within their team members

4. Prevent and resolve conflicts within their teams

5. Develop strategies for their teams and/or organizations

6. Celebrate their personal and team achievements in a positive atmosphere



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Reach Your Everest with

Reach Your Everest with Omar Samra is designed to empower and enlighten

young professionals to utilize their untapped inner potential, maximize their

ambition, and make the best out of their lives and careers. With Omar Samra – the

first Egyptian to ever summit Mount Everest - as the learning facilitator, you will

learn how to set a goal, plan for it, and reach your own summit, through acquiring

the skills, attitudes, and behaviors that led Omar to reach that accomplishment.

Reach Your Everest with Omar Samra is learner-centered and utilizes experiential

learning as the core methodology. Throughout the program, you will go through

various challenges and simulations, all inspired by Omar Samra’s mountaineering

expeditions, adventures, and professional experiences.

By the end of Reach Your Everest with Omar Samra, participants will be able to:

1. Understand themselves and be aware of their talents, areas of development,

and new possibilities open in front of them

2. Align their individual goals (related to position) with their corporate goals

(related to organization)

3. Be inspired to reach out to their fullest potential and set new parameters for

themselves and their organization

4. Increase their productivity and prioritize their corporate activities

5. Redefine their interpretation of failure and success with special regards to

their own experiences

6. Learn practical self-motivation techniques with the aim of continuously

maintaining positive energy joined with positive action



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Livin’ Your Dream is a Career Development experience that educates senior

students and young graduates about the essential topics to reach the top of their

career ladder. The program includes a simulation of a professional experience, in

which participants write their resumes and cover letters, hunt for jobs, go

through interviews with professionals, work on projects, and deliver

presentations

By the end of Livin’ Your Dream learning experience, participants are able to:

1. Shift their paradigms towards valuing career planning and management

2. Become aware of their talents and areas of development in relation to their

careers

3. Gain the skills necessary to write their resumes, cover letters, and manage

interviews effectively

4. Gain the leadership, communication, negotiation, and leadership skills

necessary to be great networkers

5. Learn essential information about corporate professionalism and business

etiquette

6. Become aware of the different types of interviews and how interviews are

professional interviews are conducted

7. How to have their work recognized by their team members and managers

8. Deliver effective and impactful presentations to his/her team



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The Tycoon™ for future businessmen is a simulation in which a participant plays the

role of a businessman, an investor, or even a government official. The program is a

powerful learning experience that builds your character and teaches you how to

become a successful businessman. The simulation is preceded by a 6-hour

orientation program to prepare the participants for their simulation roles.

By the end of The Tycoon™ for future businessmen participants are able to:

1. Realize the importance of entrepreneurship

2. Identify the roles of the different stakeholders in a market economy

3. Identify their entrepreneurial talents and areas of development

4. Understand essential legal, financial and HR information needed for starting

a business

5. Experience –through a simulation- having their own business or playing one

of the roles of the different market stakeholders



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Get out of the Bubble™ is a learning experience designed to promote civic

engagement through changing the paradigms of youth and educating them to

become socially responsible, while utilizing Community Based Learning (CBL)

activities that consist of a combination of civic engagement, community needs

assessment, social project planning and social project management modules.

By the end of Get out of the Bubble™ learning experience, participants are able to:

1. The importance of being socially responsible and pro-active.

2. The concept of social entrepreneurship and its applications in Egypt and

worldwide.

3. How to be self-aware of one’s attitudes, talents and areas of development in

relation to society.

4. Important societal issues and how to tackle them.

5. The skills necessary to communicate and build mutual trust with any given

community.

6. The skills necessary to assess the needs of a certain community, plan for, and

manage a social project.



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Paint Your Future Paint Your Future provides students (15-20 years old) with the opportunity not

only to discover their career competencies and potentials, but also with practical tools vis-à-vis reaching that potential and doing what they are passionate about.

Based on an opinion poll conducted by ADAA’ with university and graduate students (0-3 years of work experience), we found that more than 68% of the respondents agreed that they need to understand themselves better in order to make their job search easier. Another very common response for the graduate students was that they did not know how to search for a job that suits their interests.

Since employees spend half of their time –or more- in the workplace, we as ADAA’

believe that youth should be encouraged and guided towards finding their

passion and then be equipped to find a matching career path; both being of high

significance and difficulty. Therefore, we are determined to take the students on a

learning journey, in which we assess their learning needs, provide them with

learning experiences that cater for those needs, and then follow up on their personal

development and guide them to assure a smooth transition to their career paths.

By the end of Paint Your Future learning experience, participants are able to:

1. Experience –first hand- how they can turn their passion into a successful

career

2. Develop a career plan based on high awareness of their competencies,

potential, and opportunities in the market.

3. Overcome social and economic pressures that could threaten their career

dreams

4. Create, manage and grow different social networks

5. Get acquainted with success stories that are relevant to their areas of interest



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We Work With:

1. High School Students (Grade 9-12)

2. University Students

3. Young Professionals

4. Youth Organizations

We Partner With:

1. Corporations

2. Career Offices

3. Recruitment Agencies

4. NGOs

5. Government institutions & International Organizations

List of ADAA’s Clients & Partners

Clients Partners

- Alfa Engineering & Trading - American International School - Amlak - Connect Media Services - Delta Trading - EGID - EMECO - Evyap Egypt - Hayah International Academy - Henkel - Juhayna - Tiba - Mantrac - Medmark - Oriental Weavers - Oxbow - People to People International - Premiere Securities - Pyramids Industrial Parks - Quest - Red Bull - Red Sea World - Resala Adv. Agency - Revive Consulting - Semiramis Intercontinental - Smart International School - Social Contract Center - Suzanne Mubarak Women International Peace Movement - Virgin - Wataneya

- Wild Guanabana- Life Changing Journeys

- Hayah Sports Academy

- NAS™Trends for Responsible Fashion

- The American University in Cairo

- P&G

- Alashanek Ya Balady for Sustainable

Development

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Not-for-Profit

Private Sector

Public Sector



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ADAA\' Profile 180510

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