Check HW and Vocabulary Explore Muslim Empire 640-1750 AD Life for people in the Empire
Ad workshop hw 2
description
Transcript of Ad workshop hw 2
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Situation Analysis By Vince Alagna
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Top Ten Thing’s we know
• The industry is heading on the band wagon of the health and awareness for the environment .
• Bad economy .• May reduce volume of sales .• The smart thing competators are doing is
great comercials for ad campaigns .• Not being original as far as new flavors
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Top Ten thing’s we know
• Consumers would think of our product in the frozen food section , or while passing one of our specialty stores .
• People should think of this product when they have a sudden craving for something very sweet.
• Consumers buy this product because we have specialty flavors that some don’t have .And its natural .
• Someone might not buy the product because of its price point .
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Top Three Theories , Things We Think Might Help sell More.
• We should sell to High society and enviromentalists .
• Concerns for the consumer are natural ingredients.
• The other guys aren’t being creative and bringing new creative flavors to the table .
• We are natural and as well as environmentally friendly with our bio degradable packaging .
• What’s missing is more low fat flavors .
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Category Overview
• We are in the frozen dairy Industry, This is a industry which makes ice cream for all to enjoy . Secondary competators would be Bryers and Dove.
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Category Size
• Volume= 31 pts• Pentetration= 84%• Category sales=1.29
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Category Regionality
East North
centra
l
East So
uth Centra
l
middle Atlantic
Moutai
n
New england
Pacific
South
Atlatic
westnorth
centra
l
west so
uth ce
ntral
Series 1
Series 2
Series 3
Series 1Series 2Series 3
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Category Distrabution
Places
grocerymass merchandise all otherDrug storeclubconvience
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Category consumer profile
• The average buyer is between 25- 34 and make between 32-40 thousand .
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PEST
• Women eat ice cream more then men .• Ice cream is a great treat and is great in the
summertime .• It’s a Great reward for the kids getting that A
on the first grade spelling test. • Its Amazing to reward yourself with.
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Competitor
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Competator size and share
• Penetration=31.63%• Volume =4pt• Total sale=4,720,000
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Regionality
regions
East north centraleast south centralmiddle atlanticmoutainnew englandpacificsouth atlanticwest north centralwestsouth central
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Competiore distabution
groce
ry
mass m
erchan
dise
all oth
erclu
bdru
g0
1020304050607080
Series 1
Series 1
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360 Advertising
• Breyers comercial tend to focus more on the everday person getting a craving for ice cream . Which is a good way so everyone can relate .
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Brand overview
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Brand Size
• Volume=5 pt• Penetration= 4.4%• Total sale=5,900,000
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Regionality
east north
centra
l
east so
uth ce
ntral
middle atlan
tic
moutain
new england
pacific
south
atlan
tic
west north
centra
l
west so
uth ce
ntal0
5
10
15
20
25
regions
regions
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Competitor distabution
Sales
grocery mass merchandiseall otherdrugconvience
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360 Advertising
• Ben & Jerrys is know for networking through their acatavism in the community through their variuos programs wich give back . Also have smaller ad campaign as far as comercials go.