Ad words management

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Ad words Management

Transcript of Ad words management

Page 1: Ad words management

Ad words Management

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Ad words

Ad words are used to advertise on Google while users search something.

Ad is to be created based on the keywords that advertiser required.

Good ad words creates the required Ad by the advertisers wish.

Ad words include many benefits as the appear on the page.

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Benefits of using Ad words?

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Benefits of using Ad words

Usually ads appear first when we search something.

While creating Ads we give complete required information about the site.

The target location, keywords, interests etc are added with Ads.

By Ad words the reachability of the site increases since the Google reaches millions.

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Main features

The keyword start ranking when ads with that keywords are clicked.

We can determine where our ads to be appear.

Always start with a campaign.

Ad Group are also created through Ad words.

Definitely Google ad words increase the impression and click.

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Main features

The advertiser pay only when the ad is being clicked.

Quality score of each site and the keywords are determine.

Based on the quality score, cost of each ad is determined.

Ad with low quality score costs more than ad with more quality score.

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How ads works on Google search?

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Ads works like,

When we search a keyword belongs to our site, the Google searches all other partner sites too.

Ads can be in different forms like Text ads, Image ads, video ads etc.

The search gives first priority to the text ads and then for image ads and video ads respectively.

Matched ads were selected based on the keyword we search and the title of the ad & after appears as the first result in the page.

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