AD TECH IS DEAD! Staines... · Angela Ahrendts, ex-CEO of Burberry . PLUMBING LOCK DOWN INSIGHTS...
Transcript of AD TECH IS DEAD! Staines... · Angela Ahrendts, ex-CEO of Burberry . PLUMBING LOCK DOWN INSIGHTS...
![Page 1: AD TECH IS DEAD! Staines... · Angela Ahrendts, ex-CEO of Burberry . PLUMBING LOCK DOWN INSIGHTS RESULTS . INSIGHT . INNOVATION “OUR JOB IS TO CREATE HUMAN LINKS WITH PEOPLE. BRANDS](https://reader034.fdocuments.net/reader034/viewer/2022050602/5fa95d091adceb5c8356c339/html5/thumbnails/1.jpg)
AD TECH IS DEAD! THE FUTURE IS CONNECTED & DATA DRIVEN
![Page 2: AD TECH IS DEAD! Staines... · Angela Ahrendts, ex-CEO of Burberry . PLUMBING LOCK DOWN INSIGHTS RESULTS . INSIGHT . INNOVATION “OUR JOB IS TO CREATE HUMAN LINKS WITH PEOPLE. BRANDS](https://reader034.fdocuments.net/reader034/viewer/2022050602/5fa95d091adceb5c8356c339/html5/thumbnails/2.jpg)
FRAGMENTATION
![Page 3: AD TECH IS DEAD! Staines... · Angela Ahrendts, ex-CEO of Burberry . PLUMBING LOCK DOWN INSIGHTS RESULTS . INSIGHT . INNOVATION “OUR JOB IS TO CREATE HUMAN LINKS WITH PEOPLE. BRANDS](https://reader034.fdocuments.net/reader034/viewer/2022050602/5fa95d091adceb5c8356c339/html5/thumbnails/3.jpg)
INTELLIGENCE COMMODITY
![Page 4: AD TECH IS DEAD! Staines... · Angela Ahrendts, ex-CEO of Burberry . PLUMBING LOCK DOWN INSIGHTS RESULTS . INSIGHT . INNOVATION “OUR JOB IS TO CREATE HUMAN LINKS WITH PEOPLE. BRANDS](https://reader034.fdocuments.net/reader034/viewer/2022050602/5fa95d091adceb5c8356c339/html5/thumbnails/4.jpg)
FEAR GREED
![Page 5: AD TECH IS DEAD! Staines... · Angela Ahrendts, ex-CEO of Burberry . PLUMBING LOCK DOWN INSIGHTS RESULTS . INSIGHT . INNOVATION “OUR JOB IS TO CREATE HUMAN LINKS WITH PEOPLE. BRANDS](https://reader034.fdocuments.net/reader034/viewer/2022050602/5fa95d091adceb5c8356c339/html5/thumbnails/5.jpg)
VIEWABILITY
FRAUD
AD BLOCKING BRAND SAFETY
TRANSPARENCY
![Page 6: AD TECH IS DEAD! Staines... · Angela Ahrendts, ex-CEO of Burberry . PLUMBING LOCK DOWN INSIGHTS RESULTS . INSIGHT . INNOVATION “OUR JOB IS TO CREATE HUMAN LINKS WITH PEOPLE. BRANDS](https://reader034.fdocuments.net/reader034/viewer/2022050602/5fa95d091adceb5c8356c339/html5/thumbnails/6.jpg)
![Page 7: AD TECH IS DEAD! Staines... · Angela Ahrendts, ex-CEO of Burberry . PLUMBING LOCK DOWN INSIGHTS RESULTS . INSIGHT . INNOVATION “OUR JOB IS TO CREATE HUMAN LINKS WITH PEOPLE. BRANDS](https://reader034.fdocuments.net/reader034/viewer/2022050602/5fa95d091adceb5c8356c339/html5/thumbnails/7.jpg)
![Page 8: AD TECH IS DEAD! Staines... · Angela Ahrendts, ex-CEO of Burberry . PLUMBING LOCK DOWN INSIGHTS RESULTS . INSIGHT . INNOVATION “OUR JOB IS TO CREATE HUMAN LINKS WITH PEOPLE. BRANDS](https://reader034.fdocuments.net/reader034/viewer/2022050602/5fa95d091adceb5c8356c339/html5/thumbnails/8.jpg)
DATA POSITIVE MARKETING
![Page 9: AD TECH IS DEAD! Staines... · Angela Ahrendts, ex-CEO of Burberry . PLUMBING LOCK DOWN INSIGHTS RESULTS . INSIGHT . INNOVATION “OUR JOB IS TO CREATE HUMAN LINKS WITH PEOPLE. BRANDS](https://reader034.fdocuments.net/reader034/viewer/2022050602/5fa95d091adceb5c8356c339/html5/thumbnails/9.jpg)
CUSTOMERS CREATE THE DATA
![Page 10: AD TECH IS DEAD! Staines... · Angela Ahrendts, ex-CEO of Burberry . PLUMBING LOCK DOWN INSIGHTS RESULTS . INSIGHT . INNOVATION “OUR JOB IS TO CREATE HUMAN LINKS WITH PEOPLE. BRANDS](https://reader034.fdocuments.net/reader034/viewer/2022050602/5fa95d091adceb5c8356c339/html5/thumbnails/10.jpg)
CRM
www. APP
![Page 11: AD TECH IS DEAD! Staines... · Angela Ahrendts, ex-CEO of Burberry . PLUMBING LOCK DOWN INSIGHTS RESULTS . INSIGHT . INNOVATION “OUR JOB IS TO CREATE HUMAN LINKS WITH PEOPLE. BRANDS](https://reader034.fdocuments.net/reader034/viewer/2022050602/5fa95d091adceb5c8356c339/html5/thumbnails/11.jpg)
“Consumer data will be the biggest
differentiator in the next two to three years. Whoever unlocks the reams of data and uses it strategically will win”
Angela Ahrendts, ex-CEO of Burberry
![Page 12: AD TECH IS DEAD! Staines... · Angela Ahrendts, ex-CEO of Burberry . PLUMBING LOCK DOWN INSIGHTS RESULTS . INSIGHT . INNOVATION “OUR JOB IS TO CREATE HUMAN LINKS WITH PEOPLE. BRANDS](https://reader034.fdocuments.net/reader034/viewer/2022050602/5fa95d091adceb5c8356c339/html5/thumbnails/12.jpg)
PLUMBING
LOCK DOWN
INSIGHTS
RESULTS
![Page 13: AD TECH IS DEAD! Staines... · Angela Ahrendts, ex-CEO of Burberry . PLUMBING LOCK DOWN INSIGHTS RESULTS . INSIGHT . INNOVATION “OUR JOB IS TO CREATE HUMAN LINKS WITH PEOPLE. BRANDS](https://reader034.fdocuments.net/reader034/viewer/2022050602/5fa95d091adceb5c8356c339/html5/thumbnails/13.jpg)
INSIGHT
![Page 14: AD TECH IS DEAD! Staines... · Angela Ahrendts, ex-CEO of Burberry . PLUMBING LOCK DOWN INSIGHTS RESULTS . INSIGHT . INNOVATION “OUR JOB IS TO CREATE HUMAN LINKS WITH PEOPLE. BRANDS](https://reader034.fdocuments.net/reader034/viewer/2022050602/5fa95d091adceb5c8356c339/html5/thumbnails/14.jpg)
INNOVATION
![Page 15: AD TECH IS DEAD! Staines... · Angela Ahrendts, ex-CEO of Burberry . PLUMBING LOCK DOWN INSIGHTS RESULTS . INSIGHT . INNOVATION “OUR JOB IS TO CREATE HUMAN LINKS WITH PEOPLE. BRANDS](https://reader034.fdocuments.net/reader034/viewer/2022050602/5fa95d091adceb5c8356c339/html5/thumbnails/15.jpg)
“OUR JOB IS TO CREATE HUMAN LINKS WITH PEOPLE.
BRANDS NEED TO UNDERSTAND THE ROLE THEY PLAY
IN A PERSON’S LIFE. BE CONTEXTUALLY RELEVANT AND
PEOPLE WILL BE MORE WILLING TO ACCEPT IT. YOU
HAVE TO THINK ABOUT THE PERSON BEHIND ALL OF
THIS DATA.”
- Sarah Powers, US Chief Strategy Officer
![Page 16: AD TECH IS DEAD! Staines... · Angela Ahrendts, ex-CEO of Burberry . PLUMBING LOCK DOWN INSIGHTS RESULTS . INSIGHT . INNOVATION “OUR JOB IS TO CREATE HUMAN LINKS WITH PEOPLE. BRANDS](https://reader034.fdocuments.net/reader034/viewer/2022050602/5fa95d091adceb5c8356c339/html5/thumbnails/16.jpg)
"‘Digital first’ is one of those industry buzzwords
that could be interpreted in many different
ways but for us it’s simply understanding
people. People have changed their behaviour,
their expectations have changed but the
fundamentals of marketing have not changed”
Jan Gooding, Group Brand Director, Aviva