Ad Reviews I1 12

8/2/2019 Ad Reviews I1 12

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TV ADVERTISEMENTS


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TV ADVERTISEMENTS

THE CREATIVE TEAM

Editor Musicians Copywriter

A person employed to write advertising or publicity copy(text)

ArrangerA musician who adapts a composition for particularvoices or instruments or for another style of

performance Producer Composer Director Cinematographer


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TV ADVERTISEMENTS

TYPES OF COMMERCIALS

Buyout. A one-time payment for shooting and airing a commercial.

Dialogue-less Commercials. Used to emphasize a visualimage. The spoken words of an announcer are the only recorded sound.

A buyout means that they are going to pay you a lump sum of money to use

that commercial for a specific period of time and in a specific use.
http://var/www/apps/conversion/current/tmp/scratch18175/BMW%20(Commercial)%20-te%20gusta%20conducir_.mp4


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TV ADVERTISEMENTS


Spokesperson Commercial. Uses an authority figure(usually very recognizable or with professional credentials) to lendcredibility to a product.

Celebrity endorsement
http://var/www/apps/conversion/current/tmp/scratch18175/MichaelJacksonPepsiCommercial1984.mp4http://var/www/apps/conversion/current/tmp/scratch18175/AshtonKutcherNikonTVCommKyleKoromaldi.mp4http://var/www/apps/conversion/current/tmp/scratch18175/AshtonKutcherNikonTVCommKyleKoromaldi.mp4http://var/www/apps/conversion/current/tmp/scratch18175/MichaelJacksonPepsiCommercial1984.mp4


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TV ADVERTISEMENTS


Slice-of-life commercial

Lifestyle commercial

Bandwagon. Everybody else is doing it!
http://var/www/apps/conversion/current/tmp/scratch18175/AshtonKutcherNikonTVCommKyleKoromaldi.mp4http://var/www/apps/conversion/current/tmp/scratch18175/AshtonKutcherNikonTVCommKyleKoromaldi.mp4http://var/www/apps/conversion/current/tmp/scratch18175/AshtonKutcherNikonTVCommKyleKoromaldi.mp4http://var/www/apps/conversion/current/tmp/scratch18175/AshtonKutcherNikonTVCommKyleKoromaldi.mp4http://var/www/apps/conversion/current/tmp/scratch18175/AshtonKutcherNikonTVCommKyleKoromaldi.mp4http://var/www/apps/conversion/current/tmp/scratch18175/AshtonKutcherNikonTVCommKyleKoromaldi.mp4http://var/www/apps/conversion/current/tmp/scratch18175/SliceofLife.mp4http://var/www/apps/conversion/current/tmp/scratch18175/MacbethFootwearLifestyleCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/Join_The_Dance.mp4http://var/www/apps/conversion/current/tmp/scratch18175/Join_The_Dance.mp4http://var/www/apps/conversion/current/tmp/scratch18175/MacbethFootwearLifestyleCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/SliceofLife.mp4


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TV ADVERTISEMENTS


Testimonial commercial

Infommercial (self-help)
http://var/www/apps/conversion/current/tmp/scratch18175/Join_The_Dance.mp4http://var/www/apps/conversion/current/tmp/scratch18175/Join_The_Dance.mp4http://var/www/apps/conversion/current/tmp/scratch18175/Join_The_Dance.mp4http://var/www/apps/conversion/current/tmp/scratch18175/Join_The_Dance.mp4http://var/www/apps/conversion/current/tmp/scratch18175/Join_The_Dance.mp4http://var/www/apps/conversion/current/tmp/scratch18175/Join_The_Dance.mp4http://var/www/apps/conversion/current/tmp/scratch18175/DentalPatientTestimonialAdKneibDentistry.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/DentalPatientTestimonialAdKneibDentistry.mp4


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WRITING FILM REVIEWS
http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4


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TV ADS
http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4


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Its your turn to be the critic

This presentation is a guide to help you

write your own ad review.
http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4


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Organizing a review

How should a film review be structured?

What information should it contain?
http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4


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Organizing a review

In this film review recipe, our ingredientsmight include:

a heading with information about the production.a synopsis

your opinion about scenes, characterization, special effects,soundtrack, etc.

final comments with your thumbs up or thumbs down.
http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4


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Organizing a review

Other ingredients to include or develop:

an opening paragraph

genre or film style
http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4


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LETS RECAP OUR LIST OF INGREDIENTS

The headingThe opening paragraphFilm styles (genre)

Plot (synopsis)Giving your opinion

Scenes

CharacterizationFinal comments
http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4


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Organizing a review

What information can our heading contain?
http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4


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The heading

Provide brief information about the film, such as title, director,duration, etc. as in the example:1984Starring

Anya Major: unnamed heroineDavid Graham: Big Brother

Directed byRidley Scott

1 minute 0 seconds, USA, (1984)Release date: December 31, 1983 and January 22,1984 (only daytime televised broadcast)

Written bySteve Haydn (copywriter)Lee Clow (creative director)Brent Thomas (art director)

Cinematography: Adrian BiddleEditing: Pamela PowerStudio: Fairbanks Films, New YorkDistributed by: Apple, Inc.Language: EnglishBudget: $900,000
http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4


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An in-class assignment

After viewing the commercial:

1. Give brief information about the TV commercial, such astitle, director, duration, etc.

2. Write a brief summary in two or three sentences.

3. Describe the commercial.

To help you with the description, think of the following:

Form, Audience, Topic, Purpose

Target audience

Message

Visual & Aural techniques
http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4


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3. Describe the commercial. To help you with the description,think of the following:

Is there a logo?

Is there a slogan?

What about celebrity endorsement?

Does it use testimonials?
http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4


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Lets recap:

Form, Audience, Topic, Purpose

Target audience

Message

Visual & Aural techniques

Is there a logo?

A slogan?

What about celebrity endorsement?

Does it use testimonials?
http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4


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Here are some questions to help you describe the commercial:

1. What product or service is the commercial trying to sell.

2. Where is the commercial set? Describe the setting.3. What objects, if any, were in the spot? Describe them.

4. What happened in the commercial? Provide as much detailas possible.
http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4


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Based on Arthur Asa Bergers The Manufacture of Desire: AlcoholCommercials and Society

1. The Narrative Structure. Basically, the story-line and its

symbolic significance.

2. Dialogue and Language. What do the characters say to oneanother and what, if anything, are they saying to us? Whatdevices do they use to gain our attention or affection and topersuade us?
http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4


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3. Actors and Actresses. Do we feel attracted to them and

empathize with them? What kinds of symbolic figures areused as characters in the commercial? What use do theperformers make of facial expression, body language andtheir voices? What about the clothes they wear? How oldare they?

4. Technical Matters: Lighting, Color, Editing and Music.
http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4


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5. Sound and Music. What use is made of sound effects? Is

there music used? If so, what kind and for what purposes?How does it affect us?

6. Signs, Symbols and Intertextual Devices. Signs andsymbols (cross for Christianity, etc.). Intertextuality.Commercials can take advantage of what people alreadyknow--about history, literature, the arts, and popularculture--in getting their messages across.


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Finally,

Give your opinion

1. Is the commercial successful, that is, effective?
http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4


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TV ADVERTISEMENTS

What makes a good TV ad?

1. Gain the interest of the viewer at the beginning; the first 3seconds are critical.

2. Look for a key visual, a scene that encapsulates the entireselling message.

3. Tell one important story per commercial. Tell it clearly, tell itmemorably, and involve the viewer.

4. Observe the rules of good editing. Make it easy for theviewer to get into the idea for the commercial.

5. Always try to show the product in close-up at the end.
http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4


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Words and phrases

excitingnot filmed in a studiothe story comes from (a novel)dangerous action sequences like car chases or peoplefalling from skyscrapersamazing, impossible visual sequences, often created bycomputers

Heres some vocabulary & phrases to help you write your review:


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Words and phrases

action-packedslow-movinghard-hitting

heart-warmingspine-chillingfar-fetchedbreath-taking

http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4


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Words and phrases

I was impressed by

This ad has been compared to ____ because of its

mood, atmosphere, detail, scenery, moments, plot,momentum, moments

breathtaking, evocative, poor, unsuccessful, scenery,irresistible, perfect

http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4


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Words and phrases

wonderful, hilarious, thrilling, credible, classic, captivating

disappointing, confusing, (a) fake, imitation, unoriginal,typical, clich

unexpected plot twists, unbelievable, phenomenal

spectacular visual effects, excessive violence, moving

http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4


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Lets view the TV ads
http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4


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Chrysler Born OfFire

Levis Odyssey

Swagger Wagon

The Force

NikeThe Getaway
http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://www.youtube.com/watch?v=SKL254Y_jtc&feature=youtu.behttp://www.youtube.com/watch?v=SKL254Y_jtc&feature=youtu.behttp://www.youtube.com/watch?v=i7hzyr0tttU%23http://youtu.be/i7hzyr0tttUhttp://youtu.be/ql-N3F1FhW4%23http://youtu.be/ql-N3F1FhW4http://www.youtube.com/watch?v=R55e-uHQna0%23http://youtu.be/R55e-uHQna0http://www.youtube.com/watch?v=uww_MqZD1Tw%23http://youtu.be/uww_MqZD1Twhttp://www.youtube.com/watch?v=uww_MqZD1Tw%23http://youtu.be/uww_MqZD1Twhttp://www.youtube.com/watch?v=uww_MqZD1Tw%23http://youtu.be/uww_MqZD1Twhttp://www.youtube.com/watch?v=uww_MqZD1Tw%23http://youtu.be/uww_MqZD1Twhttp://www.youtube.com/watch?v=R55e-uHQna0%23http://youtu.be/R55e-uHQna0http://youtu.be/ql-N3F1FhW4%23http://youtu.be/ql-N3F1FhW4http://www.youtube.com/watch?v=i7hzyr0tttU%23http://youtu.be/i7hzyr0tttUhttp://www.youtube.com/watch?v=SKL254Y_jtc&feature=youtu.behttp://www.youtube.com/watch?v=SKL254Y_jtc&feature=youtu.be

Ad Reviews I1 12

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