DataMine

4 0 B R O A D C A S T I N G & C A B L E M A R C H 2 0 - 2 7 , 2 0 1 7 B R O A D C A S T I N G C A B L E . C O M

Who’s Spending What Where

BIG SPENDERS Brands ranked by the greatest increase in TV spend from March 6 to March 12.

TOP DIGITAL ENGAGEMENT Brands ranked by most digital engagement explicitly linked to linear TV from March 6 to March 12.

PROMO MOJO

AD METER

Our exclusive weekly ranking of the programming that networks are promoting most heavily (March 6-12)

TV Ad Impressions: 170,545,364 Total TV ad impressions within all U.S. homes, including national linear (live and time-shifted), VOD plus OTT and local. Est. Media Value: $3,426,516 Est. media value of in-network promos.

2. 2017 Kids’ Choice Awards, Nickelodeon

TV Ad Impressions Est. Media Value

3. Greenleaf, OWN Network

TV Ad Impressions Est. Media Value

4. Designated Survivor, ABC

TV Ad Impressions Est. Media Value

5. The Catch, ABC

TV Ad Impressions Est. Media Value

168,489,026 $3,483,961

147,178,849 $818,345

122,605,216 $1,913,107

109,995,706 $1,847,492

On the strength of 170.5 million TV ad impressions for promos leading up to its March 14 series

premiere, NBC’sTrial & Error is No. 1. “John Lithgow talks about his new comedy,” an announcer

enthuses in one spot, setting up the star’s explanation of the show’s darkly funny take on

“real-life crime documentaries.” Crime also factors into two promos for ABC shows, Designated

Survivor at No. 4 and The Catch at No. 5; an OWN promo for Oprah Winfrey’s Greenleaf took

the No. 3 spot. The list’s one reprieve from criminal activity: Nickelodeon’s plug for the 2017

Kids’ Choice Awards at No. 2.

1. Trial & Error, NBC

Spend Increase: 176% Est. TV Spend: $6.9M Spend Within Industry: 7% Top Networks: CBS, NBC, Comedy Central

Digital Actions: 5.2M Est. TV Spend: $2.8M Top Networks: Comedy Central, TBS, ESPN Top Show: SportsCenter

115% $5.8M 12% within industry E!, NBC, ABC

2.8M $7.7M USA Network, Fox, ABC Law & Order: Special Victims Unit

108% $2.8M 16% within industry Cartoon Network, Nickelodeon, Discovery Family Channel

1.9M $4.9M Adult Swim, Comedy Central, Nickelodeon Bob’s Burgers

83% $2.6M 22% within industry NBC, CBS, AMC

844K $1.6M NBC, History, USA Network Chicago Med

79% $1.9M 25% within industry E!, Fox, MTV

343k $17.5M CBS, Fox, ESPN College Basketball

1. Alfa Romeo 1. Cadillac

2. DreamWorks Animation 2. T-Mobile

3. Hasbro Toys & Games 3. Nintendo

4. Indeed 4. Disney Parks & Resorts

5. Huggies 5. GEICO

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