Ad Meld Spotlight

Privileged & ConfidentialAll Rights Reserved, © 2009, AdMeld Inc.

May 2009DPAC III:A Primer on Optimization Technology


Advertisers WantMore targeting!

More efficiency!

Bridging the Gap2

Publishers WantMore money!

More efficiency!


Contextual

Behavioral

Demographics

Exchanges, Real Time Bidding

Pricing, Packaging & Forecasting

Discretionary Optimization

Optimization Technology Landscape3


What It Is

Analyzes your content and categorizes it into segments that are worth more.

A Few Who Are Involved

Contextual Optimization4


What It Is

Identifies users that are receptive to certain products and messages


Behavioral Optimization5


What It Is

Categorizes your audience into demographic segments, Age, Gender, Income, DMA, etc.


Demographic Optimization6


What It Is

Platform for online ad inventory auctions.


Exchanges, Real Time Bidding7

RTBExchange

Ad Ex


What It Is

Analyze your inventory, help you price it, package it and forecast your revenue over the long term


Pricing, Packaging & Forecasting8


What It Is

Chooses optimal mix of ads across networks & exchanges, increases operational efficiencies.


Discretionary Optimization9



Higher Revenues, More Stable eCPMs10

eCPM

Impressions

$0.43

WithManualManagement

Typically, 30-300% increase in revenue from discretionary inventory

Greater eCPM stability

Higher, more predictable revenue streams.

$0.91 $0.99

$0.70 $0.85$0.85


Publisher Portal Dashboard11


Protect Your Brand12

Instantly find the source of channel conflict, blanks and other problem network ads, right in your browser.

Identify the ad network, turn off the ad, or send an alert to the AdMeld team.

Get more detailed information about frequency, latency, etc.


Tying It All Together13

Optimization technologies are pointing the way to maximized ROI for both advertisers

and publishers


May 2009

Thank You!!

[email protected] @bnb

Ad Meld Spotlight

Technology

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