Ad Line Up

2011 Capabilities

LeaderboardDimensions: 728x90Placement: Top of PageFormats: .jpg, .gif, .swfFunctionality: Rotates upon refresh

Supported Pages:

Home

Section

Story

728x90 Leaderboard Ad

Medium RectangleDimensions: 300x250Placement: Middle Column or within a storyFormats: .jpg, .gif, .swfFunctionality: Rotates upon refresh

Supported Pages:

Home

Section

Story Home Page

Section and Story Pages

Two Displays Available

Story Page

300x250Display

Ad

300x250Display

Ad

Wide SkyscraperDimensions: 160x600Placement: Right ColumnFormats: .jpg, .gif, .swfFunctionality: Rotates upon refresh

Supported Pages:

Home

Section

Story

160X

600SkyAd

PushdownDimensions: 1000x300 expanded1000x40 unexpandedPlacement: Top of PageFormat: .swfFunctionality: Pushes the page downOne ad per page, displays once per user per dayWhen requesting, please specifydate and section

Supported Pages:

Home

Section

Story

1000x300 Expanded

1000x40 Unexpanded

Pencil AdDimensions:1000x40Placement: Top of PageFormat: .jpg, .gif, .swfFunctionality: Appears immediately on page load and remains on the page until a viewer goes to another section where the ad is not scheduled or leaves the site completely. When requesting, please specify date and section

Supported Pages:

Home

Section

Story

1000x40

IB Hover Ad

Home

Section

Story

Dimensions: 120 pixels high x browser window widthPlacement: Bottom of PageFormats: .swfFunctionality: The Hover Ad anchors itself to the bottom of your browser window on any section you target. As you scroll up and down on your site’s page, the Hover Ad follows.When requesting, please specifydate and section

Supported Pages:

To see this Hover Ad, please Click Here.

* If you wish to run a Hover ad on the homepage and story pages, interstitial settings would also allow traditional floating rich media ads to run there if they are targeted ROS. This is easy to prevent by excluding the homepage and Detail pages from ROS floating rich media targeting. Please contact your Campaign Specialist to review in greater detail if you feel this applies to you.

IB Hover Adwith Animation

* If you wish to run a Hover ad on the homepage and story pages, interstitial settings would also allow traditional floating rich media ads to run there if they are targeted ROS. This is easy to prevent by excluding the homepage and Detail pages from ROS floating rich media targeting. Please contact your Campaign Specialist to review in greater detail if you feel this applies to you.

Dimensions: 120 pixels high x browser window widthPlacement: Bottom of PageFormats: .swfFunctionality: The Hover Ad anchors itself to the bottom of your browser window on any section you target and includes simple animation. As you scroll up and down on your site’s page, the Hover Ad follows.When requesting, please specifydate and section

Supported Pages:

Home

Section

Story

To see this Hover Ad animate, please Click Here.

IB Hover Adwith Video

Dimensions: 120 pixels high x browser window width

Placement: Bottom of Page

Formats: .swf

Functionality:

- Video starts as a silent teaser in the body of the ad anchored at the bottom of the window - By clicking on the teaser it opens to a wide-screen video, including sound-Set at a once per user per day frequency cap - Can not be sold ROS - when requesting please specify date and section - Video must be 15 or 30 seconds in length- Cannot be served via third party (client provided) ads.

Supported Pages:

* If you wish to run a Hover ad on the homepage and story pages, interstitial settings would also allow traditional floating rich media ads to run there if they are targeted ROS. This is easy to prevent by excluding the homepage and Detail pages from ROS floating rich media targeting. Please contact your Campaign Specialist to review in greater detail if you feel this applies to you.

Home

Section

Story

To see the Hover Ad with Video, please Click Here.

Titlebar Drop-Down AdDimensions: 100x34 Logo Ad,320x130 Drop Down ElementPlacement: Prominent content area on the home page Format: Logo ad - .pngDrop Down Element - .swfFunctionality: When the page loads, an animated Flash ad drops down from the title bar for eight seconds before pulling back up and leaving behind a 100x34 pixels logo ad in the title bar.

Supported Pages:

Home

Section

Story

Expanded Ad:

Title-bar Ad:

ExpandableLeaderboard

Dimensions: 728x90, 728x180Placement: Top of PageFormat: .swfFunctionality: Expands down upon user initiationRotates upon refresh

Supported Pages:

*Not available on video page.

Home

Section

Story

728x180 Expanded

ExpandableMedium Rectangle

Dimensions: 300x250, 600x250Placement: Display positionFormat: .swfFunctionality: Expands left upon user initiationRotates upon refresh

Supported Pages:

*Not available on video page

Home

Section

Story

600x250 Expanded

ExpandableWide Skyscraper

Dimensions: 160x600, 320x600Placement: Right Hand ColumnFormat: .swfFunctionality: Expands left upon user initiationRotates upon refresh

Supported Pages:

*Not available on video page

Home

Section

Story

320x600 Expanded

Video MediumRectangle Ad

Dimensions: 300x250Placement: Display positionFormat: .swfFunctionality: Two parts: a teaser and the video player. The teaser is a standard Medium Rectangle Ad that encourages or "teases" viewers to watch the video by clicking on a play button. If a visitor presses the play button, the teaser dissolves and the video plays within the body of the ad Rotates upon refresh

Supported Pages:

Home

Section

Story

300x250Display

Ad

Weather-Triggered Ads

Dimensions: 300x250, 728x90, 160x600Placement: Top of Page, Middle and Right Column, up to 5 sectionsFormats: .jpg, .gif, .swfFunctionality: Display different information depending on a specified set of weather conditions. Use a specific location and specific set of weather data (i.e. current temperature) to display a message appropriate to that condition. Rotates upon refresh

Supported Pages:

*If more than one Weather-Triggered client is ordered to run on the same page at the same time, their trigger parameters need to be identical.

Home

Section

Story

300x250Display

Ad

728x90 Leaderboard Ad

160X

600SkyAd

IB Countdown Ads

Dimensions: 300x250, 728x90, 160x600Placement: Top of Page, Middle and Right ColumnFormat: .swfFunctionality: Show how many days, hours, minutes or seconds is left until a specific date or event, such as a sale or event. The countdown clock pulls data from the site visitor's computer clock to ensure accuracy and create a personalized experience.Rotates upon refresh

Supported Pages:

Home

Section

Story

300x250Display

Ad

728x90 Leaderboard Ad

160X

600SkyAd

To see the Countdown Ad animate, please Click Here.

Click-to-PrintIAB AdsDimensions: 300x250, 728x90, 160x600

Placement: Top of Page, Middle and Right Column

Format: .jpg and .gif

Functionality: non-flash IAB ad that links directly to a click-to-print coupon instead of linking to the client’s website. When the visitor clicks on the IAB ad, a pop-up window appears, showing the coupon and instructions for printing.

Supported Pages:

728x90 Leaderboard Ad

160X

600SkyAd

300x250Display

Ad

Home

Section

Story

To see the Click-to-Print IAB ad, please Click Here.

FloatingRich MediaDimensions: Maximum size 500x300 Placement: Varies but will be above foldFormats: .swfFunctionality: Rotates upon refresh

Supported Pages:

Home

Section

Story

500x300Floating

Rich Media

Section Sponsorship

Dimensions: 100x34 and 300x100Placement: 100x34 at the top ofthe middle column, 300x100beneath headlinesFormats: 100x34 - .png, 300x100 -.jpg, .gif static or animatedFunctionality: Rotates upon refresh or exclusive

Supported Pages:

Home

Section

Story

Content Integration Module

Dimensions: 100x34 and 80x60

Placement: Right Column

Formats: .gif and .jpg

Functionality: Includes Titlebar, Titlebar image, Blurb image and Blurb text

Rotates upon refresh or exclusive

Supported Pages:

Home

Section

Story

Flash Video

Dimensions: 180x135 Placement: Top Right ColumnFormats: .swfFunctionality: Auto Plays upon first visit to sectionRotates upon refresh or exclusive

Supported Pages:

Home

Section

Story

Story Page Sponsorship

Dimensions: 250x120 and 100x34Placement: 250x120 at the top of story, 100x34 at the bottom of storyFormats:100x34 - .png, 250x120- .jpg, .gif static or animatedFunctionality: Rotates upon refresh or exclusive

Supported Pages:

Home

Section

Story

Sponsorship Wrapper

Dimensions: 640x60 Top, 640x90 or 640x120 Bottom Placement: weather map pages and editorial interactives Formats: Top- .gif or .jpg, animated or static Bottom - .gif or .jpg, animated or static Functionality: Rotates upon refresh or exclusive

Supported Pages:

Home

Section

Story

Pre-Roll Video Ads

Placement: Plays before videoin the Video section player and Home Page Video PlayerFormats: See product catalog for acceptable file formatsFunctionality: Rotates upon refresh or exclusivePre-Roll Video companion ads include either an IAB Leaderboard or Medium Rectangle, or both Leaderboard and Medium Rectangle Ad that appear when the pre-roll video begins and stay on the page until the visitor chooses a new video.

* The Homepage video player and the player located on the /video/ page can accommodate either the Leaderboard and Display companion ads or both.

VideoPre-Roll

E-mail Newsletter Ads

Placement: Wide Skyscrapers appear in the right rail of html e-mail newsletters Text ads appear under the top story and headlines areas of text newslettersFormats: .jpg or .gif static or animated Functionality: Rotates upon refresh or exclusive

160x600Skyscraper

Page Skin Ad

Placement: Home and Section Pages. The Page Skin Ad campaign is active on the site for 24 hours. Campaigns may be extended by request. Formats: .jpg or .gif static Use a small graphic (100 x100 pixels max) on white background that can be tiled. IB will size as needed. Functionality: The ad does not click through, but its impressions are counted. Floating Rich Media cannot run on the same section or during the same time-period as the Page Skin Ad.

Home

Section

Story

ABC Video Player Ad Pod

The ABC Video Player Ad Pod is used with the ABC Video player that is accessible from ABC-affiliate IB sites. The pod consists of a static "Skin" Ad and a Pre-Roll Video Ad. Complete Sponsorship of the player targets a specific user demographic of the website

Full Page Ads

Single Page Ads are client-based content pages that incorporate logos, images, text and links into the site using a variety of templates. Single Page Ads can also include additional functionality such as Coupons, Feedback Forms, and Flash Video Ads as requested.

Contest Pages

Contest Pages provide contest functionality to collect information from visitors, such as their name, address and e-mail. The main components of a Contest Page campaign include: The template or layout, contest rules and the contest form. You may also add additional ads on such as questions fields, flash video and coupons.

SMB Contest Pages

Contest Pages provide contest functionality to collect information from visitors, such as their name, address and e-mail. The main components of a Contest Page campaign include: The client’s logo, a tag line, contest rules and the contest form.

Contest Thank You Page

Contest Thank You Pages allow for extended engagement in your contesting campaigns. These thank you pages provide your clients an opportunity to provide a personalized message after viewers enter their contest. Additionally, your client may elect to offer a promotion to thank everyone that entered the contest, including click to print coupons.

E-mail Blast

An E-mail Blast is a customized e-mail that is sent out once the contest ends to everyone who has entered the contest. An E-mail Blast consists of a client's logos, images and/or text.

Bounce-Back E-Mail

A bounce -back e-mail is a text only e-mail sent to a contest entrant immediately after he or she enters the contest, thanking the visitor for submitting a contest entry. A bounce-back e-mail provides “instant gratification” to a user that it is already engaged with the product/service by entering the contest.

Countdown Clocks

Countdown clocks are graphics that show how many days, hours, minutes or seconds is left until a specific date or event, such as a sale or event.

Lead Generation Form

The Lead Generation Form is an HTML form used to gather visitor information and provide it to the client via e-mail. Each form includes fields that the visitor must complete before submitting (all fields will be required fields). The information the visitor submits is then sent to designated e-mail address(es).

Unit Dimensions Size Format Home Section Story Notes

IAB Unit Leaderboard 728x90 30k GIF, Animated GIF, JPG, SWF x x xExpandable leaderboard also available. See

Product Catalog for details. *Expandable Leaderboard not available on homepage.

IAB Unit

Medium Rectangle300x250 30k GIF, Animated GIF, JPG, SWF x x x

Expandable and video medium rectangle also available. See Product Catalog for details

IAB Unit

Wide Skyscraper160x600 30k GIF, Animated GIF, JPG, SWF x x

Expandable leaderboard also available. See Product Catalog for details. Wide Skyscraper in

E-Newsletters cannot be Flash.

PushdownExpanded: 1000x300

Unexpanded: 1000x40

30k

10k

SWF x xOne ad per page, displays once per user per

day. When requesting, please specify

date and section.

Hover Ad

Unexpanded Leave Behind Element:

100 pixels wide by 120 pixels tall

Expanded Element: Full browser width x up to 120 pixels tall

40K SWF x x x

Hover Ad cannot be animated

Hover Ad remains in its fixed location at the

bottom while the site content appears to scroll

behind the ad.

The Hover Ad is collapsible and, when collapsed, a left-justified "Leave Behind“

ad appears.

Titlebar Drop-Down Ad

100x34 Logo Ad,

320x130 Drop Down Element

3K

20K

Transparent PNG-24 image

SWFx

When the page loads, an animated Flash ad drops down from the title bar for eight seconds

before pulling back up and leaving behind a 100x34 pixels logo ad in the title bar.

Floating Rich MediaMaximum size

500x300 80k Flash x Runs on section pages only.

Specifications Summary

Unit Dimensions Size Format Home Section Story Notes

Titlebar Logo 100x34 3.5kTransparent PNG-24 image

(generally logo)x x x

Titlebar logo to run on a specified titlebar on a section, can be paired with a brick ad if desired.

Section Brick Ad 300x100 10k GIF, Animated GIF, JPG x xAvailable on main section pages, must be served with titlebar logo.

Story Brick Ad 250x120 10K GIF, Animated GIF, JPG xAvailable on story pages, must be served with titlebar logo.

Content Integration Module (CIM)

100x34 Headline 80x60 Blurb

3.5k

5K

PNG

GIF or JPGx

Runs on sections pages in upper right hand corner.

Flash Video 180x135 15-30 seconds of play time x

Video can be served on any section page and will always be in the upper right hand corner. Can be set to autoplay the first time or always user initiated.

Sponsorship Wrapper640x60 Top,

640x90 or 640x120 Bottom

20KTop- .gif or .jpg, animated or static

Bottom - .swf, .gif or .jpg, animated or static

x xPlacement: weather map pages and editorial interactives

Specifications Summary

• Questions? Contact your campaign specialist.