Ad Analysis Hand Bags create Your STYLE Rachel and Julie.
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15-Jan-2016 -
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Transcript of Ad Analysis Hand Bags create Your STYLE Rachel and Julie.
![Page 1: Ad Analysis Hand Bags create Your STYLE Rachel and Julie.](https://reader035.fdocuments.net/reader035/viewer/2022081520/56649d535503460f94a2f5fa/html5/thumbnails/1.jpg)
Ad Analysis
Hand Bags create Your STYLE
Rachel and Julie
![Page 2: Ad Analysis Hand Bags create Your STYLE Rachel and Julie.](https://reader035.fdocuments.net/reader035/viewer/2022081520/56649d535503460f94a2f5fa/html5/thumbnails/2.jpg)
![Page 3: Ad Analysis Hand Bags create Your STYLE Rachel and Julie.](https://reader035.fdocuments.net/reader035/viewer/2022081520/56649d535503460f94a2f5fa/html5/thumbnails/3.jpg)
Ad Analysis
• Setting
• Color
• Style
• Atmosphere
• Conclusion
![Page 4: Ad Analysis Hand Bags create Your STYLE Rachel and Julie.](https://reader035.fdocuments.net/reader035/viewer/2022081520/56649d535503460f94a2f5fa/html5/thumbnails/4.jpg)
Setting
Street scene
• The light source
• View point-- no faces
• Vague background-- highlights the focus
o two models--clear, bright
o the passersby--unclear, dark
![Page 5: Ad Analysis Hand Bags create Your STYLE Rachel and Julie.](https://reader035.fdocuments.net/reader035/viewer/2022081520/56649d535503460f94a2f5fa/html5/thumbnails/5.jpg)
Color• The overall color the street-- grey, black, dark brown the passersby-- dark blue, black, white the two models- khaki, bright brown, yellowish green• The bags
- yellowish brown
- dark red
![Page 6: Ad Analysis Hand Bags create Your STYLE Rachel and Julie.](https://reader035.fdocuments.net/reader035/viewer/2022081520/56649d535503460f94a2f5fa/html5/thumbnails/6.jpg)
Style
A. Passerby vs. Two Girls
• Clothing: dark, heavy vs. stylish, light
B. Left Girl vs. Right Girl
• Posture: easy (hand in pocket) vs. elegant
• Clothing: casual vs. ladylike
• Hand bags: casual, cool vs. delicate
![Page 7: Ad Analysis Hand Bags create Your STYLE Rachel and Julie.](https://reader035.fdocuments.net/reader035/viewer/2022081520/56649d535503460f94a2f5fa/html5/thumbnails/7.jpg)
![Page 8: Ad Analysis Hand Bags create Your STYLE Rachel and Julie.](https://reader035.fdocuments.net/reader035/viewer/2022081520/56649d535503460f94a2f5fa/html5/thumbnails/8.jpg)
![Page 9: Ad Analysis Hand Bags create Your STYLE Rachel and Julie.](https://reader035.fdocuments.net/reader035/viewer/2022081520/56649d535503460f94a2f5fa/html5/thumbnails/9.jpg)
Atmosphere
• General mood: a typical street scene
A sense of tranquility in the hustle and bustle of city scene
• Two girls with the bags:
Lively and bright with individual style among people
![Page 10: Ad Analysis Hand Bags create Your STYLE Rachel and Julie.](https://reader035.fdocuments.net/reader035/viewer/2022081520/56649d535503460f94a2f5fa/html5/thumbnails/10.jpg)
Conclusion
• Simple
• Stylish
No matter when and where, each one of us can create our own personal style in ordinary life.