Ad Age's U.S. Market Leadersgaia.adage.com/images/random/datacenter/2010/usmarketleaders2010.pdf1...

1 June 21, 2010 | Advertising Age 100 LEADING NATIONAL ADVERTISERS 2010

U.S. MARKET LEADERS Market-share breakouts by product category.

This document (published June 21, 2010), and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2010) and is for your personal, non-commercial use only. You may not reproduce, display on a website, distribute,sell or republish this document, or the information contained therein, without the prior written consent of The Ad Age Group. For questions about this document, e-mail: [email protected] (revised 12-15-2010)

-21%

AUTO MARKETERSN U.S. car/truck unit market share. Ad spending for automakers.

MEASURED MEDIAMARKET SHARE MILLIONS OF DOLLARS

RANK MARKETER 2009 2008 2009 2008

1 General Motors Co. 19.9% 22.3% $2,215 $2,185

2 Toyota Motor Corp. 17.0 16.7 836 1,022

3 Ford Motor Co. 16.1 15.1 1,098 1,011

4 Honda Motor Co. 11.0 10.8 620 832

5 Chrysler Group 8.9 11.0 576 746

6 Nissan Motor Co. 7.4 7.2 449 800

7 Hyundai Motor Co. 4.2 3.0 273 348

8 Kia Motors Corp. 1 2.88 2.1 196 224

9 Volkswagen 2.85 2.4 258 285

10 BMW 2.3 2.3 138 128

Top 10 92.5 92.9 6,659 7,581

Industry total (units in millions) 10.4 13.2 7,227 8,400

AUTO BRANDSN U.S. car/truck unit market share. Ad spending for auto brands.


RANK BRAND [PARENT] 2009 2008 2009 2008

1 Toyota 14.3% 13.9% $606 $822

2 Ford 13.8 12.7 848 657

3 Chevrolet [GM] 12.8 13.5 924 797

4 Honda 10.0 9.7 471 566

5 Nissan 6.6 6.3 345 624

6 Hyundai 4.2 3.0 273 348

7 Dodge [Chrysler] 3.1 3.8 264 393

8 Kia 2.9 2.1 196 224

9 GMC [GM] 2.4 2.7 332 202

10 Jeep [Chrysler] 2.2 2.5 159 111

Top 10 72.4 70.3 4,418 4,742

Industry total 1 (units in millions) 10.4 13.2 7,227 8,400

5

10

15

20 MILLION

’05 ’00 ’95 ’90 ’85 ’80 ’75 1970

AUTO/LIGHT-TRUCK SALES

Plunge in 2009 sales,the lowest level since1982 amid recessionand bankruptcyrestructurings of GMand Chrysler. Justthree marketers sawan increase in numberof vehicles (units)sold: South Korea’sHyundai and affiliateKia; and Japan’sSubaru, the No. 11 automarketer.

51%Combined share ofthe industry’s fourbest-selling brands.Toyota became thetop-selling nameplatein 2008 and retainedthat position in 2009.Ford moved pastChevrolet to take theNo. 2 spot in 2009.Biggest market-sharegainers in 2009:Hyundai, Ford, Kiaand No. 11 Subaru.

AD SPENDING PER VEHICLE SOLD IN 2009

$0 1,000 2,000 3,000 4,000

Mercury 5 (Ford)

Scion (Toyota)

Toyota (Toyota)

Honda (Honda)

Mitsubishi (Mitsubishi)

Jaguar 4 (Tata Motors)

Lincoln (Ford)

Saab 3 (Spyker Cars)

Cadillac (GM)

Hummer 2 (GM)

Brand (Marketer)

AD SPENDING PER VEHICLE SOLD: This chart shows the top and bottom fivespenders based on 2009 U.S. measured-media spending divided byvehicles sold. Hummer spent $3,509 per unit; Mercury spent only $251.

U.S. LIGHT-VEHICLE SALES: Automakers in 2009 sold 10.4 million vehicles,worst year since 1982 and 1970. Sales as of May 2010 were running at anannual rate of 11.8 million units—better than ‘09, but still depressed.

Sources: Ad Age DataCenter.Measured media fromWPP’s Kantar Media (kantarmediana.com).

Numbers rounded.

Notes to tables and moresources:

Auto marketers:

1. Hyundai Motor Co. owns34.4% of Kia Motors.

Market share for cars andlight trucks. Spending forautomakers; excludes dealeradvertising.

More info: autonews.com.Source: Automotive News(market share, 1970-2009sales).

Auto brands:

1. Industry total ad spendingreflects measured spendingfor automakers. 2. GM in 2010was in process of shutting itsHummer brand. 3. GM soldSaab to Spyker in February2010. 4. Ford sold Jaguar (andLand Rover) to Tata in 2008.5. Ford in June 2010 said itwould discontinue Mercury atthe end of calendar 2010.

Market share for cars and lighttrucks. Spending for autobrands; excludes dealer adver-tising.

Ad spending per vehicle soldcalculated by Ad Age usingKantar Media spending andAutomotive News sales data.List excludes two brandsdropped by GM in 2009(Pontiac, Saturn), Smart andsmall-selling luxury brandssuch as Ferrari.

More info: autonews.com.Source: Automotive News(market share, sales).



This document (published June 21, 2010), and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2010) and is for your personal, non-commercial use only. You may not reproduce, display on a website, distribute,sell or republish this document, or the information contained therein, without the prior written consent of The Ad Age Group. For questions about this document, e-mail: [email protected]

RETAILN Nation’s 10 largest retail advertisers, showing share of total U.S. retail sales.1

MEASURED MEDIA

SHARE OF U.S. RETAIL SALES MILLIONS OF DOLLARS

RANK MARKETER 2009 2008 2009 2008

1 Walmart Stores 11.9% 11.5% $1,174 $866

2 Macy’s 0.9 0.9 910 983

3 Sears Holdings Corp. 1.5 1.6 696 736

4 Target Corp. 2.5 2.5 653 767

5 Home Depot 2.3 2.4 475 480

6 Kohl’s Corp. 0.7 0.6 366 423

7 J.C. Penney Co. 0.7 0.7 364 430

8 Lowe’s Cos. 1.8 1.8 363 400

9 Gap Inc. 0.5 0.5 342 278

10 Best Buy Co. 1.5 1.3 289 299

Top 10 24.2 23.9 5,633 5,660

Industry total (U.S. sales, $ trillion) 2.572 2.627 15,193 17,176

WIRELESSN Market share based on nation’s 286 million wireless connections.


RANK CARRIER [PARENT] 2009 2008 2009 2008

1 Verizon Wireless 1 31.9% 31.0% $1,851 $2,017

2 AT&T Mobility 2 29.8 28.8 1,605 1,553

3 Sprint Nextel 3 16.8 18.2 1,239 945

4 T-Mobile [Deutsche Telekom] 11.8 12.1 513 565

5 MetroPCS 2.3 2.0 83 53

Top 5 92.7 92.2 5,292 5,133

Industry total (subscribers in millions) 285.6 270.3 5,762 5,572

11.9¢

Walmart Stores’ sliceof every dollar spentin U.S. retail storesin 2009. Walmartboosted ad spending14% in 2009, gunningfor share during thedownturn. For the firsttime, Walmart Storesin 2009 had highestmeasured-mediaspending amongretailers, passingMacy’s.

2008 RETAIL SALES ($ BILLIONS)

$0 100 200 300 400

Target Corp. (U.S.)

Aldi (Germany)

Costco Wholesale Corp. (U.S.)

Home Depot (U.S.)

Kroger Co. (U.S.)

Schwarz Unternehmens Treuhand (Germany)

Tesco (U.K.)

Metro (Germany)

Carrefour (France)

Walmart Stores (U.S.)

90%Share of top fourfirms in highlyconcentrated marketfor wireless services.The next six largestfirms (including U.S.Cellular and Leap)have 7% of market.

U.S. WIRELESS SUBSCRIBERS. YEAR-END FIGURES.

0

100

200

300 MILLION

2005 2000 1995 1990 1985

U.S. WIRELESS SUBSCRIBERS: The wireless industry reported 285.6 millionsubscribers in December 2009, a 5.7% increase from year-end 2008.Telecom is the nation’s No. 3 ad category, behind retail and automotive.

10 LARGEST GLOBAL RETAILERS: The U.S. is home to five of the world’s 10largest retailers. Combined sales of the Nos. 2, 3 and 4 retailers arebarely more than the sales of No. 1 Walmart Stores.


Numbers rounded.


Retail:

1. Industry total (U.S. sales) isnation’s total retail salesexcluding motor vehicle andparts dealers, gas stationsand fuel dealers.

More info: census.gov. Source:Census Bureau (U.S. retailsales).

Worldwide ranking based on2008 sales.

More info:deloitte.com/consumerbusiness,nrf.com, stores.org. Source:Global Powers of Retailing2010, produced by DeloitteTouche Tohmatsu andNational Retail Federation’sStores Media.

Wireless:

1. Verizon Communicationsowns 55%; Vodafone Groupowns 45%. Includes AlltelCorp. (bought in January2009), factoring out Alltelmarkets sold to AT&T andAtlantic Tele-Network.2. Includes CentennialCommunications (bought inNovember 2009); excludes 1.5million Alltel subs acquired insecond-quarter 2010 fromVerizon. 3. Includes VirginMobile USA (bought inNovember 2009) and iPCS(bought in December 2009);excludes Clearwire, in whichSprint Nextel had 56% stakeas of December 2009.

Market share shown on proforma basis, factoring inacquisitions made in 2008,2009 and 2010.

More info: ctia.org. Source:CTIA-The Wireless Association.




RESTAURANTSN Market share based on U.S. systemwide sales.


RANK CHAIN [PARENT] 2009 2008 2009 2008

1 McDonald’s* 8.6% 8.1% $872 $814

2 Subway [Doctor’s Associates] 2.8 2.6 386 375

3 Burger King* 2.5 2.5 308 326

4 Wendy’s* [Wendy’s/Arby’s Group] 2.3 2.3 296 305

4 Starbucks* 2.3 2.3 33 26

6 Taco Bell [Yum Brands] 1.9 1.8 247 258

7 Dunkin’ Donuts* [Dunkin’ Brands] 1.5 1.4 125 115

8 Pizza Hut [Yum Brands] 1.39 1.5 199 239

9 KFC [Yum Brands] 1.36 1.4 234 255

10 Applebee’s [DineEquity] 1.2 1.2 135 166

Top 10 25.8 25.0 2,834 2,880

Industry total (sales, $ billion) $359.8 $371.5 5,432 5,616

BEVERAGESN Based on sales volume (in gallons) for non-alcoholic beverages.



1 Coke [Coca-Cola Co.] 15.26% 15.24% $234 $254

2 Pepsi [PepsiCo] 8.8 9.0 136 145

3 Mountain Dew [PepsiCo] 4.6 4.5 24 31

4 Dr Pepper [Dr Pepper Snapple Group] 4.1 3.9 76 64

5 Gatorade 1 [PepsiCo] 3.1 3.6 119 162

6 Sprite [Coca-Cola Co.] 2.97 3.00 9 16

7 Nestlé Pure Life [Nestlé] 2.4 2.1 14 4

8 Tropicana [PepsiCo] 2.1 2.2 25 29

9 Aquafina [PepsiCo] 1.8 2.0 0 7

10 Dasani [Coca-Cola Co.] 1.7 2.0 7 2

Top 10 46.7 47.5 644 714

Industry total (gallons in billions) 28.9 29.8 1,389 1,589

-3.2%Decline in 2009 U.S.restaurant sales,according to researchfirm Technomic. Theindustry tracker saysthis was the only timein the past 25 yearsthat sales for therestaurant industrydeclined.

2009 NON-U.S. SALES ($ BILLIONS)Chain (Marketer)

$0 10 20 30 40 50

T.G.I. Friday’s* (Carlson Restaurants Worldwide)

Baskin-Robbins*, 1 (Dunkin’ Brands)

Domino’s*

Subway (Doctor’s Associates)

Pizza Hut (Yum Brands)

Starbucks*

Tim Hortons*

Burger King*

KFC (Yum Brands)

McDonald’s*

3,500

NON-U.S. UNITS

11,102

3,015

5,525

5,715

9,042

3,949

337

18,498

4,828

+0.3 Share point gain forNestlé Pure Life,the biggest shareincrease in 2009among beveragebrands. That followeda strong 2008 inwhich Pure Lifesurpassed PepsiCo’sAquafina andCoca-Cola Co.’s Dasanito becomethe top-selling water.

% CHANGE, 2009 VS. 2008

-15% -10 -5 0 5

Valued-added water

Sports drinks

Ready-to-drink coffee

Fruit beverages

Bottled water

Carbonated soft drinks

Energy drinks

Ready-to-drink tea

BEVERAGE GROWTH BY SEGMENT: Changes in U.S. sales volume. Just twosegments saw volume gains in 2009: ready-to-drink tea and energydrinks. Bottled water saw its second straight year of declining sales.

10 LARGEST INTERNATIONAL CHAINS: Chain restaurants ranked by non-U.S.sales. McDonald’s sales outside the U.S. are greater than the non-U.S.sales of the next nine largest chains combined.


Numbers rounded.


Restaurants:

*Share based on estimatedsales. 1. Estimated units.

Market share is for U.S.systemwide sales (franchisedplus company-ownedrestaurants).

More info: technomic.com.Source: TechnomicInformation Services’ 2010Technomic Top 500 ChainRestaurant Report (sales usedto determine market share).

Beverages:

1. Includes G2.

Refreshment beverages;includes bottled water,carbonated soft drinks,energy drinks, fruitbeverages, ready-to-drink cof-fee, ready-to-drink tea, sportsbeverages andvalue-added water. Brandincludes all trademarkvolume (Coke, for example,includes all types of Coke andCoca-Cola, such as Diet Cokeand caffeine-free Coca-Cola).

Beverage growth bysegment based on changesin U.S. sales volume (basedon gallons) for liquidrefreshment beverages.

More info: beveragemarketing.com.Source: Beverage MarketingCorp. (market share,consumption).




BEER MARKETERSN Market share based on shipment volume (barrels).


RANK MARKETER [PARENT] 2009 2008 2009 2008

1 Anheuser-Busch InBev 1 49.0% 48.9% $528 $529

2 MillerCoors 2 [SABMiller] 29.6 29.5 417 420

3 Crown Imports 3 5.1 5.3 75 81

4 Heineken 4 4.1 4.2 139 140

5 Pabst Brewing Co. 5 2.7 2.7 3 4

6 Diageo (Guinness) 1.2 1.3 8 14

7 D.G. Yuengling & Son 0.9 0.8 2 1

8 Boston Beer Co. 0.9 0.9 30 32

9 Labatt USA 6 [North American Breweries] 0.7 0.7 4 4

10 Gambrinus 0.2 0.2 0 0

Top 10 94.4 94.5 1,207 1,226

Industry total 7(barrels in millions) 214.1 219.0 1,249 1,261

PRESCRIPTION DRUGSN Top selling drugs. Market share based on U.S. dollar sales.



1 Lipitor [Pfizer] 2.5% 2.7% $247 $108

2 Nexium [AstraZeneca] 2.1 2.1 19 30

3 Plavix [Bristol-Myers Squibb/Sanofi] 1.9 1.7 150 172

4 Advair Diskus [GlaxoSmithKline] 1.57 1.54 183 186

5 Seroquel [AstraZeneca] 1.4 1.3 64 1

6 Abilify [Bristol-Myers Squibb/Otsuka] 1.3 1.1 206 147

7 Singulair [Merck] 1.2 1.2 78 79

8 Actos [Takeda Pharmaceutical Co.] 1.1 1.1 0 1

9 Enbrel [Amgen/Pfizer] 1.1 1.1 85 74

10 Epogen [Amgen] 1.1 1.1 0 0

Top 10 15.3 14.8 1,032 798

Industry total (U.S. drug sales, $ billion) $300.3 $285.7 4,896 4,814

78.6%Combined marketshare of the king andqueen of beer,Anheuser-Busch andMillerCoors. The beerindustry has seen awave of mergers andconsolidations, led bylnBev’s acquisition ofAnheuser-Busch andthe launch of rivalMillerCoors, a jointventure of SABMillerand Molson Coors. 0 100 200 300 400 500

Kirin

Femsa Cerveza 9Beijing Yanjing

Grupo Modelo

Tsingtao (Group)

Molson Coors Brewing Co.

Carlsberg

Heineken

SABMiller

Anheuser-Busch InBev

VOLUME (MILLION HECTOLITERS 8)

2.5%U.S. market share ofcholesterol drugLipitor, the top-sellingprescription drug.Even after industrymergers, pharmaremains highlyfragmented. The top10 drugs accountedfor 15.3% of pharmasales. The 10 largestfirms in 2009 had53% of the U.S.pharma market.

Doctor’s office/hospital promotion 2 $6,294

Direct-to-consumeradvertising 1 $4,337

39.6% 57.5%

Professional journal advertising 3

$315

2.9%

AD/PROMO SPENDING IN 2009 ($ MILLIONS)

U.S. PRESCRIPTION-DRUG PROMOTION SPENDING: Consumer advertising in2009 accounted for 39.6%of pharma ad/promo spending. The restwent into professional ads/promotion targeting doctors and hospitals.

WORLD’S 10 LARGEST BREWERS: Anheuser-Busch InBev and SABMiller leadthe industry. This chart shows2008 sales. China is the world’s biggestbeer market, followed by the U.S., Brazil, Germany, Russia and the U.K.

Sources: Ad Age DataCenter.Measured media fromWPP’s Kantar Media (kantarmediana.com).Numbers rounded. Notes totables and more sources:

Beer:

1. InBev in November 2008acquired Anheuser-BuschCos., creating Anheuser-BuschInBev. 2. SABMiller and MolsonCoors Brewing Co. in June2008 combined U.S. operations into ajoint-venture company,MillerCoors. SABMiller has58% stake; Molson Coors has42%. 3. Grupo Modelo andConstellation Brands jointventure; A-B InBev has 50.2%stake in Modelo. 4. Heinekenin April 2010 bought the beeroperations of Mexico’s Femsa(Dos Equis, Tecate, Sol);Heineken already was Femsa’sU.S. distributor.5. Investor C. DeanMetropoulos in May 2010signed a deal to buy company.6. A-B InBev in March 2009sold Labatt USA to NorthAmerican Breweries, anaffiliate of private-equity firmKPS Capital Partners.7. Beer barrel = 31 gallons.8. Hectoliter = 100 litersor 26.4 gallons. 9. Acquired byHeineken in April 2010.

More info: beerinsights.com.Source: Beer Marketer’sInsights (market share,industry sales).

World’s largest beermarketers based on volumeof beer sold in 2008. Moreinfo: platologic.co.uk. Source:Anheuser-Busch InBev’sstated pro forma volume in2008; rest of data from PlatoLogic as published inA-B InBev’s 20-F filing(April 15, 2010).

Prescription drugs:

1. Consumer ads forprescription products (TV,radio, magazines,newspapers, outdoor).2. Office promotion (costsassociated with salesactivities of pharma reps thatare directed to office-basedphysicians) and hospitalpromotion (costs associatedwith sales activities ofpharma reps that aredirected to hospital-basedphysicians and directors ofpharmacies).3. Ads for prescriptionproducts in medical journals.

More info: imshealth.com.Source: IMS Health.




PERSONAL-CARE BRANDSN Most-advertised personal-care brands.1

MEASURED MEDIA

SHARE OF ADVERTISING MILLIONS OF DOLLARS

RANK BRAND [MARKETER] 2009 2008 2009 2008

1 L’Oréal Paris [L’Oréal] 6.2% 5.2% $351 $317

2 Olay [Procter & Gamble] 6.1 5.9 342 357

3 CoverGirl [P&G] 3.6 3.3 205 201

4 Gillette [P&G] 3.3 3.9 186 238

5 Garnier [L’Oréal] 3.0 3.1 172 189

6 Proactiv [Guthy-Renker Corp.] 3.0 3.5 170 214

7 Dove [Unilever] 3.0 3.4 169 205

8 Neutrogena [Johnson & Johnson] 3.0 2.8 166 171

9 Pantene [P&G] 2.8 2.6 159 158

10 Maybelline New York [L’Oréal] 2.8 2.0 156 121

Top 10 36.8 35.6 2,075 2,172

Total personal-care ad spending 100.0 100.0 5,633 6,104

HOUSEHOLD-PRODUCT BRANDSN Most-advertised household products.1

MEASURED MEDIASHARE OF ADVERTISING MILLIONS OF DOLLARS

RANK BRAND [MARKETER] 2009 2008 2009 2008

1 Clorox [Clorox] 9.3% 8.3% $202 $183

2 Tide [Procter & Gamble] 6.1 4.7 134 104

3 Glade [SC Johnson] 5.6 5.8 122 127

4 Swiffer [P&G] 5.6 4.7 122 103

5 Lysol [Reckitt Benckiser] 3.8 5.0 82 109

6 Febreze [P&G] 3.7 4.9 81 108

7 OxiClean [Church & Dwight] 3.7 2.1 79 47

8 Pledge [SC Johnson] 3.3 2.7 72 60

9 Charmin [P&G] 3.0 4.2 66 93

10 Arm & Hammer 2 [Church & Dwight] 3.0 1.8 65 39

Top 10 47.1 44.3 1,026 975

Total household-product (ad spending) 100.0 100.0 2,177 2,201

$18.35U.S. measured-mediaspending per capita(for every man,woman and child) forpersonal-careproducts in 2009.L’Oréal’s L’Oréal Parisdisplaced Procter &Gamble’s Olay as themost-advertisedpersonal-careproduct.

25.2%

15.1%

9.4% 9.0% 3.0% 2.9% 2.7%

32.7%

Procter & Gamble Co. $1,418.1 Other $1,839.5 million

Revlon $154.1

GlaxoSmithKline $164.3

Guthy-Renker Corp. (Proactiv) $169.5

Unilever $505.1 Johnson & Johnson $530.2

L'Oréal $851.7

-1.1%Decline in 2009 U.S.measured-mediaspending forhousehold products.Spending held upamid the recessionas marketers pitchedtheir solutions tohouseholds’ vexingproblems. Householdproducts’ per-capita2009 spending onmeasured media:$7.09.

30%

14.4% 13.3%

12%

6.6%

5.5% 3.6% 3.3% 11.3%

Procter & Gamble Co. $652.5Other $245.9 million

Sun Products Corp. $72.3

Kimberly-Clark Corp. $78.8

Koch Industries $118.9

Church & Dwight Co. $144.7

Reckitt Benckiser $260.2 SC Johnson $289.0

Clorox Co. $314.5

LARGEST HOUSEHOLD-PRODUCT ADVERTISERS: Based on 2009 U.S. measured-media spending. Sun includes brands (All, Snuggle, Surf, Wisk) acquiredfrom Unilever in ‘08. Koch bought Georgia-Pacific (Quilted Northern) in ‘05.

LARGEST PERSONAL-CARE ADVERTISERS: Based on 2009 U.S. measured-mediaspending. Procter & Gamble, the nation’s (and world’s) largestadvertiser, accounted for 25.2% of ‘09 U.S. personal-care advertising.


Numbers rounded.


Personal care:

1. Share shown is brand’sshare of U.S. personal-caremeasured-media spending.

Table and pie chart reflectbroadly defined group ofpersonal-care products.Includes acne products, lipand skin preparations andchildren’s skin-care products;excludes feminine hygieneand diapers.

Household-product brands:

1. Share shown is brand’sshare of U.S. household-product measured-mediaspending. 2. Chart includesArm &Hammer householdproducts and baking soda,but excludes personal-careand pet products.

Table and pie chart reflectbroadly defined group ofhousehold products, includinghousehold supplies, soaps,cleaners and polishes.



This document (published June 21, 2010), and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2010) and is for your personal, non-commercial use only. You may notreproduce, display on a website, distribute, sell or republish this document, or the information contained therein, without the prior written consent of The Ad Age Group. For questions about this document, e-mail: [email protected]

CREDIT CARDSN General-purpose cards based on purchase volume for U.S. issuers.


RANK MARKETER [PARENT] 2009 2008 2009 2008

1 American Express 1 23.3% 23.5% $345 $322

2 Chase 2 [JPMorgan Chase] 17.9 17.6 183 163

3 Bank of America 1 12.9 13.2 71 39

4 Citigroup 1 10.7 11.1 25 217

5 Capital One 5.3 5.3 109 207

6 Discover 1 5.0 4.7 80 82

7 U.S. Bank [U.S. Bancorp] 3.9 3.5 0 0

8 Wells Fargo 3 2.6 2.3 0 0

9 HSBC 1 1.9 2.1 9 14

10 Barclays 1.6 1.2 14 1

Top 10 85.0 84.4 836 1,046

Industry total (purchase volume, $ trillion) $1.761 $1.942 1,393 1,687

MOVIE STUDIOSN Share of U.S. box office gross sales for movie-studio companies.


RANK MARKETER (SELECTED STUDIOS) 2009 2008 2009 2008

1 Time Warner (Warner Bros., New Line) 19.9% 19.7% $746 $733

2 News Corp. (Fox) 15.6 12.8 362 457

3 Viacom (Paramount) 14.6 17.3 396 513

4 Sony (Sony, Columbia) 14.2 13.6 524 486

5 Walt Disney Co. (Disney, Pixar, Miramax) 12.2 11.4 445 409

6 NBC Universal 1 (Universal) 9.9 13.1 567 674

7 Summit Entertainment 4.6 2.4 126 50

8 Lions Gate (Lionsgate) 3.8 4.5 143 226

9 Weinstein Co. 1.9 0.5 77 50

10 Starz Media 2 (Overture Films) 1.5 1.1 101 91

Top 10 98.2 96.4 3,488 3,689

Industry total (box office, $ billion) $10.596 $9.631 3,687 3,943

-17.4%Decline in 2009measured-mediaad spending for U.S.credit-card issuers.Credit-card purchasevolume tumbled 9.3%in 2009 amid therecession. Nearly two-thirds of credit-cardpurchases werecharged on cardsissued by the top fourcard issuers (AmEx,Chase, BofA, Citi) .

MARKET SHARE

0% 5 10 15 20 25 30

USAA

Citibank (Citigroup)

TD Bank (Toronto-Dominion Bank)

SunTrust

Regions (Regions Financial Corp.)

PNC (PNC Financial Services Group)

U.S. Bank (U.S. Bancorp)

Chase (JPMorgan Chase)

Wells Fargo

Bank of America

19.9%Time Warner’s shareof U.S. box office grosssales in 2009. The filmbusiness had a recordrevenue year in 2009,with U.S. box officesales growing 10% asthe industryrebounded from aweak 2008, when boxoffice fell 0.3%.

5

10

$15 BILLION

BOX OFFICE GROSS SALES ($ BILLION)

’09 ’08 ’07 ’06 ’05 ’04 ’03 ’02 ’01 ’00

YEARLY U.S. BOX OFFICE: Hollywood in 2009 sold 1.4 billion tickets (or 4.6per capita), the highest number since 2004. Boosted by higher ticketprices (2009 average: $7.50), box office revenue broke a record.

10 LARGEST DEBIT CARD ISSUERS: Ranking based on share of 2009 total U.S.debit-card purchase volume ($980.9 billion). More than half (56%)of purchases were made using cards from BofA, Wells Fargo and Chase.

NUMBER OF TICKETS SOLD (BILLIONS)

’09 ’08 ’07 ’06 ’05 ’04 ’03 ’02 ’01 ’00

1.0

1.5

2.0 BILLION


Numbers rounded.


Credit cards:

1. American Express marketshare excludes AmEx cardsissued by third parties.Discover excludes Discovercards issued by third parties.BofA and Citi include theirAmEx-branded cards. HSBCincludes its AmEx- andDiscover-branded cards.2. JPMorgan Chase inSeptember 2008 acquiredWashington Mutual.3. Wells Fargo on Dec. 31, 2008,acquired Wachovia Corp.

Credit cards: market share ofgeneral-purpose credit cardsbased on total purchasevolume in dollars for U.S.credit card issuers. Volumeexcludes cash advances.

Debit cards: ranking based on2009 purchase volume.

More info: nilsonreport.com.Source: Nilson Report (creditcard, debit card purchase volume data).

Movies:

1. NBCU is 80% owned byGeneral Electric Co. GE inDecember 2009 agreed to sella 51% stake in NBCU toComcast Corp.; the deal ispending. 2. Starz Mediais a subsidiary of LibertyMedia Corp.

Advertising excludes spend-ing for DVDs.

More info: boxofficemojo.com.Source: Box Office Mojo.

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