ACW Beauty Portfolio 2012

ACWinvestigate. innovate. inspire.

BEAUTY

investigate. innovate. inspire.

about us We believe that we possess all the skills you will ever need to complete a project successfully, whatever its size or complexity.

Over 10 years ago, ACW was founded from two companies, one specialising in advertising & print and the other in new media.

The combination of disciplines and expertise enabled us to become a full-service consultancy with the ability to approach problem-solving from a truly balanced perspective, advise on complete solutions and avoid ‘top-down’ approaches.

we are experts in identifying the optimum route to success


who we are The ACW team is extremely experienced in many sectors. Key to our continued success is an in-house team able to advise and guide you through every stage of your project.

• consultants• project managers

(creative and technical)• social marketing experts• researchers• copywriters

• brand designers• graphic designers• illustrators• web designers• programmers

Working alongside your team, we’ll help create a measurable, integrated marketing plan that meets your budget and resources. We assign a team to bring the right skills to every project and comprises the following roles: exceptional

designerswho bring innovative thinking to every project


our approach Our strategy has been to improve the impact and effectiveness of our projects by becoming more evaluative and proactive.

We have managed this by utilising research and social marketing principles that inform everything we do to achieve measurable results.

ACW’s approach to any project is a consultative one, it is only by assessing and evaluating the requirements of all parties involved that a truly effective solution can be reached. Often this will involve challenging perceptions to deliver innovative solutions that return a real return on investment.


diversityWe work for a wide range of clients, in many different sectors - this gives us the expertise, ideas and knowledge mix to handle any project successfully

CMYK version

some of our lovely

clients


credentials ACW are responsible employers and advocate environmental and ethical standards in everything we do. We are also accredited to the following:

ISO 9001

UN approved supplier

WHO approved supplier

Estée Lauder approved supplier

approved supplier

Enfield Community Services

N3 compliance


beauty portfolio

Bobbi Brown – Direct Mail

Personalisation of message increases receptivity and buyer response. This campaign

saw a 1000% return on investment.


Bobbi Brown – Advert / Emailer


Bobbi Brown – BNTM Live event



Extra NEws

SPRING 2012

4949 - Bob

bi B

rown - E

xtra_Rep

air New

spap

er 8pp

_Finished S

ize: 297 x 360 mm

- Co

ver - Eng

lish

Bobbi launched her skincare balms 10 years ago after a family ski trip in Telluride left her skin exceedingly dry. They’ve been a cult favourite ever since, providing skin with amazing texture and the ultimate in moisture. Now, with the introduction of Extra Repair Moisturizing Balm and Extra Repair Moisturizing Balm SPF 25, the balms offer anti-ageing benefits, too. Both contain Extra Repair Complex featuring two key ingredients –Argireline® Peptide and Clary Sage Ferment. Their names may not roll off the tongue but they’re just what skin needs.

Clary Sage FermentAids cell turnover andhelps strengthen skin’s

protective moisture barrier

Ingredient Spotlight:

Extra Repair Complex

Argireline® PeptideHelps improve skin’s

support structure

Results You Can SeeSofter, more smooth

and supple looking skin

H

The Proof is in the Mirror.After using Extra Repair MoisturizingBalm for 4 weeks, the majority of womendiscovered a noticeable improvementin the appearance of their skin.

Extra Repair Moisturizing Balm

reported more moisture in their skin

experienced a healthy glow

found their skin felt firmer

Extra Repair Moisturizing Balm SPF 25

described improved skin moisturization

saw a healthy glow

felt their skin looked smoother

95%

91%

80%

89%

85%

83%

4949 - Bob

bi B

rown - E

xtra_Rep

air New

spap

er 8pp

_Finished S

ize A4 - C

over - E

nglish

我很清楚亮泽、光滑与保湿的肌肤，才是展现亮丽肤质的先决条件。我们年轻的时候，自然拥有这些肌肤特质。问题是环境侵袭因子、生活习惯与自然老化，会

逐渐伤害肌肤而顿时显出疲态。我以此为出发点，要求纽约、东京与上海的保养品研发团队，设计出能够逆转与明显改善此问题的产品。经过广泛研究与研发程序，他们设计出具有抗老更新肌肤功效的至盈修护复合精华(Extra Repair Complex)。搭配滋养肌肤的润泽成分，能为肌肤补充必需水分与保养功效，展现更加清新、光滑、紧实与亮丽的肤质。

强大修护功效

Bobbi Brown – Promotional Newspaper


Bobbi Brown – Bounce Back Cards / Tshirt

EXTRA AMAZING FOUNDATION

New EXTRA Repair Foundation SPF 25

“The secret to youthful-looking skin.”

Book your Secret to Perfect Skin lesson now & discover Bobbi’s top tips

for healthy, youthful glowing skin.

Available January 2012

POwER PAckED SkINcARE

New EXTRA Repair Skincare

“The secret to youthful-looking skin.”

Book your Secret to Perfect Skin lesson now & discover Bobbi’s top tips for

healthy, youthful glowing skin.Available January 2012

Bobbi Brown – Press Release

Summer 2011

Tortoiseshell Collection

Bold glasses are as much a fashion staple as they are a personal statement. Now revered as a stylish accessory, a great pair of frames is a must have. Bobbi chooses between her iconic black frames and a pair of tortoiseshell frames – ones which served as the inspiration

behind her new Tortoiseshell Collection for summer.

The Tortoiseshell Collection is Bobbi’s modern take on a classic look. Stunning shadows in shades ranging from bronze to gold to

espresso are housed in gorgeous tortoiseshell compacts with gold detailing; one is for lighter skin and the other is best suited to darker complexions. To balance the look of the warmer tones on the eyes,

cheeks and lips are dressed up in soft nudes.

The NewClassics

“Like a great pair of glasses, the Tortoiseshell Collection is about standout eyes.”

Bobbi Brown Press Office

Dafna Shelemy [email protected] 0870 034 6802 Hannah Lloyd [email protected] 0870 034 6751

Stockists Number 0870 034 2566

www.bobbibrown.co.uk

Ivory Eye Shadow

New Gold Bar Sparkle Eye Shadow

New Desert Sand Metallic Eye Shadow

New Terracotta Eye Shadow

New Antique Rose Eye Shadow

Hot Stone Eye Shadow

New Sandy Rose Metallic Eye Shadow

Black Chocolate Eye Shadow

RRP: UK £48.00 / Ireland €57.50On Counter Date: July 2011

New, Limited Edition

Sand Tortoiseshell Eye Palette


Bronze Tortoiseshell Eye Palette

Banana Eye Shadow

New Gold Nugget Sparkle Eye Shadow

New Amber Shimmer Wash Eye Shadow

Copper Cocoa Shimmer Wash Eye Shadow

New Tiger Eye Metallic Eye Shadow

New Bronze Metallic Eye Shadow

New Olive Sparkle Eye Shadow

Espresso Eye Shadow


Tortoiseshell Mini Brush SetExclusively available at Selfridges and Brown Thomas

Bobbi’s essential brushes, perfectly sized for travel and on-the-go makeup application. Set includes four brushes: Mini Angle Eye Shadow, Mini Eye Sweep, Mini Blush and Mini Ultra Fine Eye Liner, all tucked into a chic tortoise vintage inspired slim line clutch. Perfect for your evening purse, gym bag or flight bag, this brush set always fits.


Limited Edition

Rich Lip Color SPF12Bobbi’s lightweight, colour-saturated lipstick. Created with a colourless base, Rich Lip Color showcases the true colour of pigments. Plus, this creamy and emollient formula moisturises and conditions lips as it protects with SPF12.

Soft Nude

Twig


New

High Shimmer Lip GlossOur newest lip gloss delivers the ultimate in shimmer, shine and colour. The formula glides on smoothly and provides medium to full coverage.

Bare Sparkle

Beach

Citrus



Bobbi Brown – Launch Event Invite / Email

Please join us for the launch of our Summer 2011 Limited Edition Colour Collection

Tuesday 19th April 2011 9.00am – 11.30am

Artistry Presentation 9.30am, 10.00am & 10.30am

The Amber Suite 4th Floor

May Fair Hotel Stratton Street

W1J 8LT

RSVP: [email protected]

Tortoise

46

07_B

ob

bi B

row

n_To

rtoise C

ollectio

n Invite_A

5_Fron

t

Less is definitely more. Wearing glasses draws attention to your eyes, so keep your eye makeup simple. Stick to neutral shades like Amber Shimmer Wash Eye Shadow, and save the bold colours for your lips. Don’t forget Corrector and Creamy Concealer—a must for all women, but especially if you’re wearing glasses.

EEye liner is essential. Adjusting liner thickness is important when you’re wearing glasses—if your frames are thick, apply a thicker line to the upper lash line so that eyes stand out. If your frames are thinner, a softer line works great.

Make sure the brows are defined.FFrames draw attention to the brows, so be sure to keep your arches well groomed. Pluck or trim any scraggly hairs, and fill in holes or sparse spots with a brow pencil or powder shadow.

If your prescription makes your eyes look bigger…UUse a light hand, and be sure to blend everything carefully—the last thing you want is to magnify any mistakes. For shadows, go with neutral shades like Gold Nugget Sparkle Eye Shadow. Liner should be delicate and thin, with one coat of mascara to open up the eyes.

If your prescription makes your eyes look smaller…Be sure to line your eyes all the way around. Use a liner that is darker than your natural eye colour to create contrast, which will hhelp define the eyes. Finish with two coats of mascara for a refreshed look.

Bobbi’s Tips on Wearing Makeup & Glasses

Bronze Tortoiseshell Eye PaletteRRP: £48.00 / €57.50

Rich Lip Color SPF12 RRP: £16.00 / €22.50

Tortoiseshell Mini Brush SetExclusively available at Selfridges and Brown ThomasRRP: £55.00 / €60.00

“When it comes to eye makeup and glasses, I believe in keeping things simple. It’s not about piling on more makeup – it’s about using the right makeup and techniques.”

TORTOISESHELLCOLLECTIONLike a great pair of glasses, Bobbi Brown’s new Tortoiseshell Collection is all about standout eyes. Inspired by her own tortoiseshell frames, Bobbi designed theccollection to complement—rather than compete with— your glasses. Stunning shadows in shades ranging from bronze to gold to espresso are housed in gorgeous tortoiseshell compacts with gold detailing.



Trade Export Email Newsletters

Elemis – QVC Newsletter



Elemis - “Gift with purchase”

Worth Up to

€120!

Choose 5 from 10


Elemis - Consumer Magazine Adverts


Elemis - “Starlight Collection” Campaign


Elemis - “Starlight Collection” on QVC

Elemis – Roadshow Bus



shu uemura – cleansers brochure

shu uemura Limited Edition Oils “All sold in the f irst month”


shu uemura – makeup brochure


Garnier – logo and packaging


50+Veryhigh

SPF

PAEDIATRIC CONTROL

te

sted under

Garnier – packaging design and illustration


Kiehl’s – direct mail


Monu – website/ e-commerce


Lancôme – skincare brochure


Lancôme – complexion brochures


Lancôme – web banners


Lancôme – POS



Boots – GiftCard and leaflet

Studio 3, Vineyard Heights, 20 Mor tlake High Street, London SW14 8JN tel +44 (0)20 8392 4330 | fax +44 (0)20 8392 4335 | www.acw.uk.com | [email protected]

ACW Beauty Portfolio 2012

Documents

Transcript of ACW Beauty Portfolio 2012