Actors & PlannersGood Planners are actors

The skills of an actor are often challenged when given a new role

to find the essence of the character he’s about to embody

is his biggest challenge

A good actor studies and lives the new character in his head over and over again.

At the end of the day he just wants to tell the perfect story through his performance

But for that to happen brilliantly he needs to be curious as hell ask as many questions as he can. This is crucial to

understanding the depth of the character

A good planner shares the same qualities of a good

actor

The business problem is the new challenge. It’s the fuel that keeps him going. !

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And The character he's about to embody is the consumer's.

His curiosity is the key to cracking the brief,

to finding a solution that's never been done before

His performance inspires the creatives to bring the

story to life

His performance shines when telling the essence of

a story

Good planners are doers & innovators !

Curious risk taker creatures !

They are storytellers by nature

Hope you liked the presentation

Wassim AminWassimAmin