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ActixOne Solutions Overview Visualize, Analyze & Optimize Data Services

Surviving the Data Explosion

High speed data traffic density for London

Data now accounts for the majority of total traffic carried by

many of the world’s mobile networks and for operators it also

accounts for the majority of incremental network

investments.

New technologies, such as HSPA+ and LTE, are needed to carry

the increasing amounts of mobile broadband traffic.

However, data is less profitable and voice continues to bring in

the majority of operators’ revenues.

As a result the key challenge for mobile operators is to ensure

that their data networks are able to meet competitive

coverage, quality and capacity targets in the most efficient

and cost effective manner.

Challenges for Operators

Increasing network capacity

LTE is on the horizon promising increased network data

capacity at a lower cost per bit; however, due to spectrum

availability, especially in coverage bands, and high rollout

costs, most operators remain focused on getting the most out

of their existing HSPA networks by investment in additional

carriers and the deployment of HSPA+.

To make this evolutionary approach work, it is critical for

operators to establish where additional capacity is needed to

best serve data hotspots, and the most effective approach for

delivering additional capacity.

Once additional capacity is deployed, operators need to

ensure that data service KPIs are met and end-to-end

performance is effectively measured.

Ensuring data service quality

Once data networks are up and running operators need to

establish a data network performance optimization strategy to

enable them to manage their data networks as effectively as

they currently manage their voice networks.

Related to this, the performance of data networks is becoming

a competitive battleground between operators. As a result,

operators need to understand how they benchmark against

competitors, the reason for poor performance, and the most

effective way to improve network quality.

Maximizing roamer revenue

With an estimated 150m subscribers now roaming on data

networks, assuring data roaming revenues is a vital activity for

operators. To maximise revenues from roamers, operators

need to effectively target network capacity and performance

to the geographic areas where roamers are.

Troubleshooting VIPs

To retain VIP subscribers, they must get great data service

from the radio network. To be able to achieve this, operators

must understand the data service experience of their VIP

customers and to be able to quickly identify problems,

understand the underlying causes and establish the best way

of resolving them.

Investigating problem handsets

The tsunami of smartphones and data devices has broken

traditional testing approaches. With the complexity of data

devices, post-launch problems are the new norm, from high

profile antenna issues to more subtle mobility, RF or call

quality issues.

Operators need an effective way of measuring the

performance of their new data devices in live network

environments.

Introducing ActixOne ActixOne is the only platform that delivers a unified

workspace for visualizing, analyzing and optimizing modern

data networks.

ActixOne is Actix’s mobile network optimization platform and

is the realization of 15 years of experience delivering software

and solutions to mobile operators.

ActixOne is a multi vendor, multi technology platform that

supports all key radio network data sources, embeds

automated diagnostics and solution finding algorithms, and

delivers visualization, analysis and optimization capabilities

through a web-based interface.

Actix has worked closely with leading edge operators rolling

out and operating data networks to develop ActixOne’s data

service optimization capabilities.

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ActixOne Solutions Overview Visualize, Analyze & Optimize Data Services

ActixOne Data Solutions ActixOne provides a number of solutions for data service

optimization. These solutions can be deployed individually or

combined in a single system capable of supporting the full

lifecycle of modern data networks, right from rollout through

to decommission.

Network Acceptance

Network acceptance drive showing CQI measurements

The ActixOne solution for HSPA+ and LTE acceptance

automates acceptance reporting to verify capacity and

performance KPIs, before and after launch, and automates

troubleshooting and optimization to resolve violations.

To achieve this, ActixOne embeds Analyzer’s sophisticated

drive survey analysis capabilities, allowing operators to get a

true picture of performance of their data network during

network acceptance and validation.

Key capabilities:

The broadest multi-vendor, multi-technology drive test format support: ActixOne supports the latest HSPA+ and LTE decodes from all of the major vendors.

Capture detailed network measurements: ActixOne supports the measurement of the latest HSPA+ and LTE features including: CQI, frame usage, and modulation usage.

Flexible voice and data service KPIs: ActixOne supports powerful top-down KPIs, allowing operators to evaluate the quality of different voice and data services as perceived by end users.

Full RF analysis: ActixOne provides automated drop call diagnosis and integrated radio network analysis to diagnose cell coverage, missing neighbor, and interference / pollution problems.

Layer 3 analysis: ActixOne provides embedded Layer 3 analysis, allowing detailed message-level inspection of drive survey results.

Data session analysis: Detailed data session analysis makes it easy to establish whether poor data service performance is due to poor radio quality or congestion on the core or radio network.

IP packet inspection: ActixOne through Analyzer provides full IP layer decodes and session analysis to provide full inspection into the IP traffic layer.

Performance Reports: Out-of-the-box performance reports enable operators to quickly create validation and acceptance reports.

Detailed data session analysis

Competitive Benchmarking

Benchmark dashboard

Complimenting the Network Acceptance solution ActixOne

also provides a rich set of data benchmark visualization and

investigation capabilities, including color-coded regional maps

and tables, clearly identifying how your data network

compares to your competitors.

Key features:

Leverage sophisticated data service analysis also available within Actix’s network acceptance solution.

Automate processing and reporting on data benchmarking drives.

Match data performance events from SwissQual, ASCOM and Nemo benchmark drives and use call event analytics to provide automatic diagnosis.

View benchmark results and trends in a benchmark dashboard with integrated reports.

Reuse benchmark drives for use in day to day network optimization.

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ActixOne Solutions Overview Visualize, Analyze & Optimize Data Services

Traffic & Roamers

High speed data coverage map for Los Angeles

ActixOne automatically processes subscriber trace data and

geo-locates all subscriber activity, including in-building and

pedestrian users. The solution allows detailed density maps to

be created, indicating where data service demand is highest.

With detailed traffic maps, engineers can then determine the

best solution to a particular capacity issue, potentially

deferring CAPEX for more expensive options or at a minimum

ensuring that the CAPEX is used highly efficiently.

Roaming locations central London

Likewise, roaming hot spots can be identified and optimized to

ensure a high quality of customer experience in order to

maximize roaming revenues.

Key capabilities:

Accurate GEO location of Ericsson (GPEH), Huawei (CHR) and NSN (ICSU) subscriber traces allows detection of data hotspots to the sub sector level.

Generate traffic maps based on data session volumes and throughputs to build a picture of usage hotspots

Combine with RF coverage, quality and capacity measurements to identify the underlying cause of subscriber issues.

Detailed drop call analysis that goes beyond vendor cause codes for better identification of underlying causes.

Traffic maps can be further split to identify lucrative smartphone and VIPs customers. Knowledge of exactly where these customers are hitting your network allows engineering teams to ensure the network is optimized to capture the maximum revenue from these high-value customers

Network Status & Performance

Data optimization using subscriber trace and OSS counters

ActixOne’s unique ability to combine subscriber trace,

network OSS data, planning and drive survey sources in a

single platform allows operators to streamline day-to-day

analysis of data service performance.

These integrated visualization, analysis and optimization

capabilities enable engineers to follow a multi data source

approach to troubleshooting data service performance; for

example:

In addition the ActixOne rules engine can streamline

processes automatically generating a prioritized list of issues,

which are then tracked from inception to resolution including

hand-offs between other groups within the operator.

High level data service optimization process

1. Identify sectors with data service issues: a. Use OSS performance statistics reporting to identify sectors with

data service quality / capacity issues

2. For sectors with issues visualize and analyze performance KPIs to establish underlying cause:

a. For quality: look at CQI, PRACH, SHO, Power/user, UL RTWP, Noise Rise, EcNo, RSCP

b. For capacity: look at Traffic volumes, blocking

3. Use GEO located subscriber trace data to identify if there is a

geographical component: a. For quality: check coverage , quality, drop call density b. For capacity: check traffic density, blocks

4. Decide best course of action a. For quality: adjust tilt, tune neighbors, … b. For capacity: offload traffic, add carrier, add site, ..

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ActixOne Solutions Overview Visualize, Analyze & Optimize Data Services

Device Performance

Sample from a device performance report

Actix’s Device Performance solution uses subscriber trace data

to compare the performance of devices used by customers in

the live network.

The solution captures rich RF, call and data session

information to build a detailed picture of the performance of

individual devices. Reports provide manufacturer and handset

level information on:

Data session failures and their underlying cause

RSPC & ECN0 RRC Request types

RAB type breakdowns

Accessibility, retainability and mobility

VIP Subscriber Experience

Fast detection of VIP issues

ActixOne loads and processes subscriber trace data as it

becomes available, and automatically extracts information on

VIP customers to measure their experience and to identify any

problems, along with their root cause. Key features:

Generate reports detailing the network experience of VIPs in terms of drops and the network coverage and quality they received

Detailed VIP drop call analysis goes beyond vendor cause codes for better identification of underlying causes

Proactive notification on VIP issues to enable rapid response and effective problem management

Network Optimization

Electrical tilt recommendations

ActixOne - when integrated with Radioplan - enables

automated planning of new sites and additional carriers

needed to bring additional capacity to data networks.

Integrated neighbor list optimization and antenna

visualization supports day to day optimization activities to

tune neighbor lists and correct overshooters and pollution

issues.

Measurable Customer Benefits ActixOne solutions have been widely deployed to support the

visualization, analysis and optimization of data networks;

results seen by Actix customers include:

A global top 30 operator accelerated HSPA capacity rollout tasks by 20x by automating a standardized validation process

A top Asian operator accelerated subscriber problem resolution tasks by 18x through the use of real-time subscriber trace data

A global top 30 operator automated their operational optimization process improving efficiency by 40%

A global top 30 operator automated benchmark analysis increasing speed 15x and as a result moved to number 1 in data quality in a previous problem region

About Actix Actix provides analytics software to visualize, analyze and

optimize the Mobile Network. The company is a leader in this

segment, with over 230 operators in 106 countries using its

optimization solutions. Actix software solutions provide

analysis of network-wide, multi-vendor and multi-source

Mobile Network data, to enable our customers to optimize

the performance of their Mobile Networks. Our software

solutions address key challenges including rolling out new

technology such as HSPA+ and LTE, automating network

optimization processes, and troubleshooting customer

experience issues.

For more information, please see http://www.actix.com