Activities 2014
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Transcript of Activities 2014
Advertising is all about
happiness!
Calendar 2014
January February March
April May June
July August September
October November December
First Aid Snow Kit
Dedicated product placement campaign
Time frame: December 2013 – February 2014
Locations: 66 hotels from Valea Prahovei
Reach: 7710 / weekend
Activities: Gift bag at check-in Dedicated sampling in the roomSampling at Breakfast Interaction at the reception
cv30 publicationstudents edition
Locations: 34 Universities nationwide
Print run: 25.000 104 pages
Release date: 28 February 2014
cv30
Universities gift bag multibrand campaign
Time frame: May 2014Locations: 20 Universities
nationwide, 10 citiesReach: 100.000Mechanism: branded promoters
distribute cv30gift bags at the stand
First Aid Summer Kit
Gift bag multibrand sampling campaign
Target: 25-55 middle and upper middle classTime frame : 9 weekends21 June – 17 August 2014
Reach: 100.000 hitsLocations: main swimming pools in Bucharest
Mechanism: branded promoters distribute FASK gift bags on swimming pools, on weekends
On demand: seaside, hotels and beach
cv30 publication
High schools editionLocations: 600 high schools
nationwidePrint run: 20.000104 pagesRelease date: 15 September 2014
Universities editionLocations: 34 Universities nationwidePrint run: 20.000 104 pagesRelease date: 10 October 2014
cv30
Universities gift bag multibrand campaign
Time frame: 15 October – 15 November 2014
Locations: 20 Universities nationwide, 10 cities
Reach: 100.000Mechanism: branded promoters
distribute cv30gift bags at the stand
First Aid Snow Kit
Gift bag multibrand campaign
Target: 25-55 middle and upper middle class
Time frame : 5 weekends20 December 2014 – 17 January 2015
Reach: 100.000 hits
Mechanism: branded promoters distribute FASK gift bags on slopes, on weekends
Locations: main slopes in Poiana Brasov, Predeal, Azuga, Busteni, Sinaia
On demand: product placement hotels
Location Based Advertising
High schools
Universities
Food court
universities
Student dorms
Business
Centers
Parking lots
Residential
Area
Shopping
malls
Swimming
pools
Seaside
Slopes
Hotels
Dedicated sampling and awareness campaigns
See youMonday Morning
for a coffee