Active Profit with SMART RFID
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Transcript of Active Profit with SMART RFID
for retail:
The Passive Technology,yet The Active Profit
NEW TECHNOLOGIES
Why do we need them?
optimization of processes
labor efficiency increase
savings and profits increase
better management
Retail Without Limits – A Modern Commercial Society, January 2015
PLUS…
83% customersEXPECT NEW TECHNOLOGIES IN RETAIL
RFID – THE OLD NEW TECHNOLOGY
RFID is a radio identification technology that is supposed to replace barcodes.
It is unceasingly being developed and more and more ideas of its usage are presented all the time.
Including ones that allow to increase profits and generate
savings.
SMART RFID – SOMETHING MORE
SMART RFID is the brand of technologically advanced products, giving real advantages thanks to simultaneous use of RFID, Bluetooth, WiFi, GPRS/GSM and ZigBee.
SMART RFID system is more functional, easier to implement and integrate with other solutions and business objectives are faster achieved.
STRONG RECOMMENDATION
These are real implementations and tested by thousands companies ways for bigger profits with RFID.
THEY ALREADY HAVE NOTICED RFID ADVANTAGES
1 SHOP, SO MANY PROFIT OPPORTUNITIES
ATTRACT NEW CUSTOMERS
DOUBLE THE RANGE OF YOUR LOYALTY PROGRAM
INCREACSE CONVERSION RATEWITH SMART RFID IN FITTING ROOM
PROVIDE YOUR CUSTOMERS WITH FULL AVAILABILITY OF
PRODUCTS
ACCELERATE CUSTOMER SERVICE
ELIMINATE THEFTS
Increase your turnover with SMART RFID.
ATTRACT NEW CLIENTS
Expand your strategy, wider your target group, increase the stream of profits.
With SMART RFID, you reach people who didn’t even visit your shop yet.
Invite potential clients passing by your shop by
identifying their:
- smartphones
- loyalty cards.
PRECIOUS LOYALTY
Affecting customer: impossible Only clients with loyalty cards can be reached
Offers for clients using your loyalty app mobile Reach the uttermost of your clients: those with cards and those with app mobile
ATTRACT NEW CUSTOMERS
40% of clients browse offers on their smartphones during shopping.
42% of companies use approiximation marketing39% claims to implement it within 3 years
71% of brands use beacons to track clients and learn about their shopping decisons Statista
It is estimated that 570 millions of smartphones are compatible with beacons.It is a huge potential for every brand.
Business Insider
Millenial Medial
PRECIOUS LOYALTY
American brand TOP Food & Drug saw that after 100 days after the start of RFID loyalty program, over 60% of customers were using it.
The first American brand that started RFID loyalty program was Tetherball.
”Our RFID-based solution, which works on any mobile phone, eliminates fraud and allows our clients to measure the performance of their campaigns with pinpoint accuracy via real time validation and reporting.”Jay Highley, CEO & COO
AVAILABLE GOODS = AVAILABLE PROFITSDo you take enough good care of your clients?
Do you know that you lose 18 of 100 clients, who leave your shop after not finding what they were looking for?
43% of clients go to your competition after not finding specific product in your shop
59% of clients would continue shopping if they would get unavailable product
INCREASE PRODUCTS AVAILABILITY
45% of your clients are disappointed with products unavailability
Don’t lose profitable opportunity.
Equip your staff with tool that helps to track and find any
product your customer is looking for.
Do you know that:
44% of your customers spend more money if salesperson
checks if product is available?
51% of your customers’ loyalty will strengthen if they find
product they are looking for in your shop
INCREASE PRODUCTS AVAILABILITY
SMART RFID is made for tracking and searching products:
searching accuracy is 99,7%
stock-taking is shortened by 96%
stock-taking may be performed
every day.
GOODS AND PROFIT AT YOUR FINGERTIPS
With RFID, Marks&Spencer became the brand where you can always find your size.RFID implementation was planned as a way for achieving 100% products availability both in stores and on-line.In 2014, M&S was the first brand-ever that marked its all products with RFID tags.
Results?More than satisfying.Stock-taking precision increased by 50%. Goods shortage decreased by 30-40%.
„From the beginning, the M&S RFID implementation was driven by measurable financial benefits, as well as a desire to improve customer service through greater stock availability” – Steve Finlan, retail director of Marks & Spencer.
GOODS AND PROFIT AT YOUR FINGERTIPS
- occasional stock-taking- no current info on stocks- unsatisfying precision- time-consumming activity
STOCK TAKING
- stock-taking performed a few times a day- access to latest info on stocks- maximum precision- stock-taking done in few minutes
AVAILABLE GOODS = AVAILABLE PROFITS
AVAILABLE GOODS = AVAILABLE PROFITS
With SMART RFID staff is always perfectly informed about stock and goods availability. It leads to increase of orders precision as you order only these products which are needed and popular among customers.
Your staff can always answer customers’ questions if any product is available and where to find it.
Customer will never leave your shop empty-handed.
AVAILABLE GOODS = AVAILABLE PROFITS
After introducing RFID, Coccinelle reduced internet order cancellations by 60%.
Stock-taking became more precise and there is 100% match betweenadministrative inventory and actual inventories.
The stock-taking of ZARA biggest boutique used to last 5 hours and 40 employees were needed to perform it.
With RFID, it takes only 2 hours and 10 employees.
AVAILABLE GOODS = AVAILABLE PROFITS
After RFID implementation, METRO Group experienced some serious benefits, including: - 14% reduction in warehouse labor, - 11% improvement in stock availability, - 18% reduction in lost goods.
In Gerry Weber shops with space over 200 m2 stock-taking lasts 5-10 minutes and its accuracy is 95-99%.
It can be done every day hence goods shortage is less than 1%.
SMART RFID will effectively encourage customers for shopping.
Just install SMART RFID in your fitting room or POS.
Results will be astonishing.
TRY HIGHER PROFITS ON
In your fitting room customer will gett automatical suggestions what could be bought to look even more fashionable and trendy.
SMART RFID gives you the wide choice for increasing POS sales effectivity. Customer needs only to put product on it and then the suggestive ads will be shown. Shopping motivation is on the rise.
Such external incentives effectively affect customers, helping in increasing sale results.
TRY HIGHER PROFITS ON
After installing RFID in Ralph Lauren boutiques, 90% customer engagement increase was observed.
„Connected Commerce”
62% customers buy more when they get personalized offer.
85% customers chose these shops which have promotions for people inside boutique.
TRY HIGHER PROFITS ON
Long lines
Nervous waiting to be served
Long duration of customer service Threat for brand positive image
Risk of overcrowding
CASH REGISTER: YOUR SHOP BOTTLENECK
SMART RFID shortens lines to cash register and increases daily number of transactions by 6%.
RFID reader shortens customer service.
1 customer = 6 seconds. No matter how many products are bought.
Products need to be put on counter to be immediately and correctly scanned.
The more customers served daily, the more you sell and earn.
Logical, isn’t it?
FASTER, BETTER, MORE
RFID in cash registers is also used by Belgian brand JBC.
Customers appreciate that they are served much faster,JBC’s CEO, Bart Claes.
JCPenney plans to replace checkers with RFID technology.
Brand wants to save 10% of its expenses
(500 milions dollars) spent on transactions.
FASTER, BETTER, MORE
USA retail loses in every eyar about 60 millions of dollars due to thefts:
38% thefts – clients
35% thefts – employees
27% thefts – contractors, managers, administration.
After introducing RFID for products protection, American Apparel brand
noted 75% decrease of stolen goods - Stacey Shulman, American Apparel’s VP of technology.
THIEVES OUT
THIEVES OUT
Anti-theft gates with SMART RFID help in reducing the number of customer thefts by 90%,
staff thefts by 98%.
FASTER, BETTER, MORE
Decathlon has surely a lot of good things to say about RFID in cash registers.
RFID installed in cash registers is also used as anti-theft protection. It helped in 9% reduction in stolen goods.
Annual sales increased by 11%, too.
SMART RFID – THE HIGHEST LEVEL OF PROFITS
POSITIVE BALANCE
Opportunities for increasing profits with SMART RFID are huge.
Implementing SMART RFID just in one area is enough to generate profits.
Implementation costs are smaller than you think.
This is why RFID technology is so succesful in convincing new companies to invest in in: it just brings profits for those who are already using it.
Lear more what SMART RFID can do your brand:
Why RFID tags are more profitable than barcodes?Stock-taking? Only with SMART RFIDMake your sales profits even biggerRFID = the profitable omnichannel programAll SMART RFID profits for retail
THAT’S NOT ALL
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