Active conversionsalesmarketingeffectiveness
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Transcript of Active conversionsalesmarketingeffectiveness
www.ActiveConversion.com
1-877-872-2ROI
ActiveConversion
‘Marketing Intelligence for Sales’
Introduction
• Perceived Challenges
• Benefits of ActiveConversion
• Value of Use
• Workflow
• Unable to know who is researching your solutions
• Score and identify higher quality sales leads
• Automate lead activity to sales team
• Automate lead nurturing
Perceived Challenges
• Identify 4 times more sales opportunities
• Prioritize prospects with auto lead scoring system
• Automatically nurture prospects
• Be notified when key prospects are looking or re-engaging
• Make sales efforts more efficient
Benefits of ActiveConversion
• Companies using marketing automation typically:– Increase leads by 129%
– Increase sales by 65%
• Using lead scoring and nurturing:– Opportunity close rate increases by 30%
– Revenue increases by 18%
– Revenue per deal increased by 17%
* Forrester Research 2007
Value of Use*
How does ActiveConversion help your sales strategy?
Marketing, Branding and Advertising
Conversion % Increases
Prospects are automatically
Scored
Prospects are nurtured with auto-drip and
score increases with positive
response
Close % Increases
Sale $ Increases
Auto-routed to the
Account Manager