ACTING ON INSIGHT SO MORE PEOPLE PLAY CRICKET MORE FREQUENTLY IN TEAMS.

ACTING ON INSIGHT SO

MORE PEOPLE PLAY CRICKET

MORE FREQUENTLY IN TEAMS

2

Number of players

Source: Play-Cricket 2011-2014. Index Group and whole database. Up to end of week 18 of season

2011 2012 2013 2014

-10% -6%

+10%

The total number of players in teams has decreased by 7%

3

2011 2012 2013 2014

Average number of weeks played per player

-8%

-7%

+13%

The average number of weeks players play has decreased by 7%

Source: Play-Cricket 2011-2014. Index Group and whole database. Up to end of week 18 of season

4

2010 2011 2012 2013 20142010 2011 2012 2013 2014

3.3%

5.2%

Conceded fixtures are at their peak, accounting for 5.2% of scheduled fixtures

6% of scheduled fixtures have been Abandoned in comparison with 4% in 2013

Played fixtures have decreased by 13% in comparison with 2013

11% of all scheduled fixtures this year have been Cancelled – almost 3x more than last

-13%

2010 2011 2012 2013 2014

4%

6%

ScheduledPlayed

2010 2011 2012 2013 2014

4%

11%

Fixtures conceded, played, abandoned and cancelled are all adverse v 2013Fixture analysis from Play-Cricket

Source: Play-Cricket 2011-2014 Whole database. Up to end of week 18 of season

5

Total number of players playing cricket in teams in the Summer 2014

844,000 Playing Market

(Aged 14-65 in England and Wales)

compared with 908,000 in 2013

Source: Play-Cricket index group & overall group validated with NCPS

6

The reasons players who want to play more, don’t

Many would like to play more but can’t find the right offer

Source: NCPS 2014 DataQuestion: To what extent do you agree or disagree with the statement: ‘I would like to play more cricket’?Question: To those that would like to play more: ‘Why do you not play more?’ n=16,733

27%OFFER

Said they could play more but the cricket on offer to them doesn’t suit them

26%AVAILABILITY

Said they could play more but there is no cricket

available

47%TIME

Of players said they don’t have time

7

The reasons for not playing more, by segment

Source: NCPS 2014 DataQuestion: To what extent do you agree or disagree with the statement: ‘I would like to play more cricket’?Question: To those that would like to play more: Why do you not play more? n=16,733

14 to 19 20 to 25 26 to 34 35 to 54 55+

38%27% 20% 13% 14%

27%30%

29%26%

33%

36% 43% 50%61% 53%

Cricket availability and time prevent younger players and females playing more. The current offer is a particular problem for South Asian players

I could play more but there is none available

I could play more but what’s available doesn’t work for me

I don’t have time to play more cricket

Asian Other

28% 24%

39%22%

33%53%

Age

Ethnicity

Female Male

35%25%

27%28%

38%47%

Gender

8

Dry weekends in 2013 vs 2014

Weather has impacted this year: only 9 Saturdays, when 70% of cricket is played, have been dry compared with 14 in 2013

Dry Weekends <3mm RainOut of first 17 weeks of season

2011 2012 2013 2014

Sat 12 10 14 9

Sun 14 12 16 15

% of total Cricket played by weekday

in the summer

70%

Saturday

14%

Sunday

Source: Met Office

9

Occasional

Core

2014 Cricket Seasonality for the market and segments

Building the shoulders of the season represents an opportunity to grow the summer market

Cameo

Source: NCPS 2014 Data Question: In what months do you play cricket? (n = 25,585)

Market

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

10

Average Rainfall by month 2011 to 2014

Apr May Jun Jul Aug Sep0

10

20

30

40

50

60

70

80

90

MmRainfall

April and September are often as dry as May and July

Source: Met officeQuestion: Average rainfall 2011 to 2014 in England and Wales (August and September 2011-2013 only)

11

Source: NCPS 2014 DataQuestion: You've told us you didn't play in April. Please tell us why: (n=3992)Question: You've told us you didn't play in September. Please tell us why: (n=4790)

The reason why players don’t play in the shoulders of the season – by gender

Women are more likely to not play in the shoulders of the season because of lack of opportunity

Pitch being used for other sports

Don't want to extendseason

Play Other Sports

The weather isn't good

enough

No Cricket for me to play

6%

8%

20%

26%

42%

2%

6%

19%

17%

56%

April

7%

9%

23%

15%

56%

3%

6%

21%

6%

70%

September

Female

Male

12

Satisfaction scores are higher this year

7.8 average satisfaction score

7.2in 2013

Vs

Overall satisfaction of the cricket playing market

Source: NCPS 2014 DataQuestion: Overall, how satisfied are you with your cricket experience? (n=25,579)

14 to 15s 8.3

Core 8.0

Women 7.9

Highest Satisfaction

Cameo 7.4

Occasional 7.6

19 to 25s 7.7

Lowest Satisfaction

Cameo +17%

Occasional +10%

26 to 34s +10%

Big Movers

13

14 to 15 16 to 25 26 to 34 35 to 54 55+

16%

28%

39%

29%

20%

Saturday Sunday Weekday

32%

21%

12%

Match end time dissatisfaction is greatest amongst important groups on the biggest day

27% are dissatisfied with end time

28%in 2013

Vs

Dissatisfaction with the end time of matches

Source: NCPS 2014 DataQuestion: How happy or unhappy are you with the finish time of matches: (n=24,836) Happy = Happy or Very Happy

Male Female

29%

18%

14

Dissatisfaction with end time – National and County

27%of players are unhappy with the end time of matches

43%Worst County

17%Best County

Nationally,

Player dissatisfaction with end time by County average

….. and is an issue for at least one in five players in all but four counties

Source: NCPS 2014 DataQuestion: How happy or unhappy are you with the finish time of matches: (n=24,836) Happy = Happy or Very Happy

Suffo

lk

Norfo

lk

Durha

m

Dorse

t

Derby

shire

Yorks

hire

Leice

ster

shire

Oxfor

dshir

e

Wor

cest

ersh

ire

Berks

hire

Cornw

all

Bedfo

rdsh

ire

Midd

lesex

Huntin

gdon

shire

Hamps

hire

Wale

s

Wilts

hire

Somer

set

Cumbr

ia

Heref

ords

hire

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

15

Dissatisfaction with end time – by League

53%

Worst League

5%

Best League

Player dissatisfaction with end time by League average

End time dissatisfaction shows much greater variation by League

Source: NCPS 2014 DataQuestion: How happy or unhappy are you with the finish time of matches: (n = 133 Leagues with 40 or more responses)

0% to 10% 11% to 20% 21% to 30% 31% to 40% 41% to 50% 51% to 60%0%

5%

10%

15%

20%

25%

30%

35%

40%

16

Dissatisfaction with travel distance – National and County

of players are unhappy with travel distance to matches16%

24%Worst County

0%

Best County

Nationally,

Player dissatisfaction with travel distance by County average

Source: NCPS 2014 DataQuestion: To what extent are you satisfied or dissatisfied with travel distance? (n= 23,352)

End time satisfaction shows much greater variation by League

Travel distance dissatisfaction is also widespread across Counties…..

Isle

of W

ight

Huntin

gdon

shire

Glouce

ster

shire

Durha

m

Dorse

t

Cornw

all

Buckin

gham

shire

Hamps

hire

Nottin

gham

shire

Lanc

ashir

e

Staffo

rdsh

ire

War

wicksh

ire

Norfo

lk

Somer

set

Essex

Midd

lesex

Oxfor

dshir

e

Hertfo

rdsh

ire

Chesh

ire

Wor

cest

ersh

ire0%

5%

10%

15%

20%

25%

30%

All but one County has at least one dissatisfied player

per team

17

Dissatisfaction with travel distance – by League

48%

Worst League

0%

Best League

Player dissatisfaction with travel distance by League average

Source: NCPS 2014 DataQuestion: To what extent are you satisfied or dissatisfied with travel distance? (n= 23,352)

….but is an issue for at least 1 in 5 players in 25% of Leagues

0% to 10% 11% to 20% 21% to 30% 31% to 40% 41% to 50% 51% to 60%0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Gloucestershire Cricketers

National*

Happy with Game Day Factors

Importance vs Satisfaction

Importance

Satisfaction

95% 81% 83% 73% 70%0%

20%

40%

60%

80%

100%

Format Length of Day No of Overs Start Time End Time

93% 89%Important Satisfied

Challenging Opposition

93% 77%

Important Satisfied

Pitch Quality

91% 63%

Important Satisfied

Umpire Quality

71% 89%

Important Satisfied

Travel Distance

97% 88%

Important Satisfied

Spirit of the Game

19

2013 2013

97% 97% 0% + 88% 81% 7% +93% 91% 1% + 89% 91% -2% -93% 93% -1% - 77% 70% 7% +91% 93% -2% - 63% 52% 10% +71% 69% 2% + 89% 85% 3% +

7.9 7.1 0.8 +

2014 2014Variance Variance

Importance Satisfaction

OVERALL SATISFACTION

Overall Satisfaction

Spirit of the Game


Pitch Quality

Umpire Quality

Travel Distance

Comparison of Satisfaction factorsbetween 2013 and 2014

IMPORTANCE vs SATISFACTION

-4% -

7% +

74%70%

81%81%

75% -1% -

89%95%

80%83% 3% +

73%

0%

% happy with the time their matches start

% happy with the time their matches end

GAME DAY FACTORS

% happy with the format they play

% happy with the number of overs they play

% happy with the length of their day -

Gloucestershire – Leagues

20

National*


Importance

Satisfaction


95% 76% 83% 71% 66%0%

20%

40%

60%

80%

100%




95% 77%

Important Satisfied

Pitch Quality

92% 60%

Important Satisfied

Umpire Quality

69% 84%

Important Satisfied

Travel Distance

97% 88%

Important Satisfied

Spirit of the Game

Perfect Day – all Players

21

74%

National

20%

National

6%

National

Perfect Game Day: What players said was their favouriteday, start time, match duration and number of overs

Day of the Week

National*

Most people said 40 overs

Start Time

Most people said 1pm

Weekday 7%

Sunday 15%

78%Saturday

*Top 5 answers

Number of OversMatch Duration

Most people said 5-6 hours

0%

10%

20%

30%

40%

50%

9-10am 11am 12pm 1pm 2pm 3-5pm 6-7pm

0%5%

10%15%20%25%30%35%40%

Up to 2hours

2-3hours

3-4hours

4-5hours

5-6hours

6-7hours

7-8hours

Morethan 8hours

0%5%

10%15%20%25%30%35%40%

40 overs 45 overs 50 overs 35 overs 30 overs

Pefect Day – Non Core

22

61%

National

29%

National

11%

National


Day of the Week

National*


Start Time


Weekday 13%

Sunday 18%

69%Saturday

*Top 5 answers



0%

10%

20%

30%

40%

50%

9-10am 11am 12pm 1pm 2pm 3-5pm 6-7pm

0%5%

10%15%20%25%30%35%40%45%

Up to 2hours

2-3hours

3-4hours

4-5hours

5-6hours

6-7hours

7-8hours

Morethan 8hours

0%

10%

20%

30%

40%

50%


League Comparison

23

Importance Satisfaction Importance Satisfaction Importance Satisfaction Importance Satisfaction Importance Satisfaction

Bristol & District League 91% 90% 95% 69% 88% 55% 76% 92% 98% 85% 7.7

Cotswold District Cricket Leagues 96% 83% 90% 71% 80% 60% 61% 93% 96% 97% 7.8

Gloucestershire County Cricket League 94% 84% 99% 73% 91% 61% 69% 89% 98% 82% 8.1

North Somerset League 91% 87% 92% 79% 84% 68% 74% 87% 100% 88% 7.6

Somerset Cricket League (Shrubbery Hotel) 88% 86% 95% 68% 90% 59% 71% 82% 96% 84% 7.7

Stroud League 95% 80% 90% 74% 91% 66% 72% 97% 100% 97% 7.7

West of England Premier League 93% 92% 98% 82% 95% 56% 62% 74% 96% 90% 7.9

West Somerset League 86% 95% 91% 84% 93% 64% 72% 96% 99% 88% 7.9

Wiltshire County Cricket League 88% 89% 93% 65% 92% 61% 68% 83% 94% 93% 7.7

Overall

Satisfaction

Spirit of the GameLeague

Challenging Opposition Pitch Quality Umpire Quality Travel Distance

WEPL – all data

National*



Importance

Satisfaction

95% 69% 84% 72% 65%0%

20%

40%

60%

80%

100%




98% 82%

Important Satisfied

Pitch Quality

95% 56%

Important Satisfied

Umpire Quality

62% 74%

Important Satisfied

Travel Distance

96% 90%

Important Satisfied

Spirit of the Game

WEPL – non Core

25

National*



Importance

Satisfaction

98% 54% 75% 58% 45%0%

20%

40%

60%

80%

100%




96% 92%

Important Satisfied

Pitch Quality

87% 56%

Important Satisfied

Umpire Quality

75% 76%

Important Satisfied

Travel Distance

100% 86%

Important Satisfied

Spirit of the Game

WEPL – Overs by DivisionDissatisfaction

26

Prem1 Prem2 Tier3 Tier40

5

10

15

20

25

30

35

1st XI

2nd XI

WEPL – Travel by DivisionDissatisfaction

27

Prem1 Prem2 Tier3 Tier40

10

20

30

40

50

60

70

1st XI

2nd XI

Bristol and District League

* The National average reflects your selection,

excluding geographical filters

National*



Importance

Satisfaction

93% 70% 74% 54% 47%0%

20%

40%

60%

80%

100%




95% 69%

Important Satisfied

Pitch Quality

88% 55%

Important Satisfied

Umpire Quality

76% 92%

Important Satisfied

Travel Distance

98% 85%

Important Satisfied

Spirit of the Game

1st XI

National*


Importance

Satisfaction


92% 67% 72% 40% 34%0%

20%

40%

60%

80%

100%




96% 72%

Important Satisfied

Pitch Quality

94% 46%

Important Satisfied

Umpire Quality

72% 91%

Important Satisfied

Travel Distance

96% 84%

Important Satisfied

Spirit of the Game

26-44 yr Olds

National*


Importance

Satisfaction


93% 63% 70% 40% 32%0%

20%

40%

60%

80%

100%




95% 68%

Important Satisfied

Pitch Quality

88% 53%

Important Satisfied

Umpire Quality

78% 93%

Important Satisfied

Travel Distance

98% 82%

Important Satisfied

Spirit of the Game

B+D Perfect Day- Saturday Players

74%

National

20%

National

6%

National

8%

88%Saturday

*Top 5 answers




Day of the Week

National*


Start Time


Weekday 5%

Sunday

0%

10%

20%

30%

40%

50%

9-10am 11am 12pm 1pm 2pm 3-5pm 6-7pm

0%5%

10%15%20%25%30%35%40%45%50%

Up to 2hours

2-3hours

3-4hours

4-5hours

5-6hours

6-7hours

7-8hours

Morethan 8hours

0%

10%

20%

30%

40%

50%


B+D - Overs

32

Played Per Innings

4.3%

0.5%

League Format: How many overs people playand what they would prefer to play

Number of Overs

10 to 15

Prefer Fewer Overs Happy With Overs Prefer More Overs

0.0%

Percentage of People

20

30

1.9%

92.2%

40

45

50 1.1%

33% 67%

100%

73% 27%

45% 46% 10%

55% 45%

Gloucs County League

33

National*



Importance

Satisfaction

98% 86% 86% 84% 79%0%

20%

40%

60%

80%

100%




99% 73%

Important Satisfied

Pitch Quality

99% 61%

Important Satisfied

Umpire Quality

69% 89%

Important Satisfied

Travel Distance

98% 82%

Important Satisfied

Spirit of the Game

GCCL Perfect Day – Saturday Cricketers

34

74%

National

20%

National

6%

National


Day of the Week

National*


Start Time


Weekday 3%

Sunday 4%

93%Saturday

*Top 5 answers



0%

10%

20%

30%

40%

50%

60%

9-10am 11am 12pm 1pm 2pm 3-5pm 6-7pm

0%

10%

20%

30%

40%

50%

60%

Up to 2hours

2-3hours

3-4hours

4-5hours

5-6hours

6-7hours

7-8hours

Morethan 8hours

0%

10%

20%

30%

40%

50%


Stroud League

35

National*



Importance

Satisfaction

99% 90% 83% 76% 89%0%

20%

40%

60%

80%

100%




90% 74%

Important Satisfied

Pitch Quality

91% 66%

Important Satisfied

Umpire Quality

72% 97%

Important Satisfied

Travel Distance

100% 97%

Important Satisfied

Spirit of the Game

Cotswold District

36

National*



Importance

Satisfaction

92% 88% 87% 73% 62%0%

20%

40%

60%

80%

100%




90% 71%

Important Satisfied

Pitch Quality

81% 60%

Important Satisfied

Umpire Quality

61% 93%

Important Satisfied

Travel Distance

96% 97%

Important Satisfied

Spirit of the Game

Gloucs Perfect Day – Sunday Cricketers

37

74%

National

20%

National

6%

National


Day of the Week

National*


Start Time


Weekday 7%

Sunday 15%

78%Saturday

*Top 5 answers



0%

10%

20%

30%

40%

9-10am 11am 12pm 1pm 2pm 3-5pm 6-7pm

0%5%

10%15%20%25%30%35%40%

Up to 2hours

2-3hours

3-4hours

4-5hours

5-6hours

6-7hours

7-8hours

Morethan 8hours

0%

10%

20%

30%

40%

50%


Gloucs Perfect Day - Female

38

33%

National

55%

National

12%

National


Day of the Week

National*


Start Time

Most people said 9-10am

Weekday 19%

Sunday 40%

41%Saturday

*Top 5 answers



0%

10%

20%

30%

40%

9-10am 11am 12pm 1pm 2pm 3-5pm 6-7pm

0%

5%10%15%20%

25%30%35%

Up to 2hours

2-3hours

3-4hours

4-5hours

5-6hours

6-7hours

7-8hours

Morethan 8hours

0%5%

10%15%20%25%30%35%


ACTING ON INSIGHT SO MORE PEOPLE PLAY CRICKET MORE FREQUENTLY IN TEAMS.

Documents

Transcript of ACTING ON INSIGHT SO MORE PEOPLE PLAY CRICKET MORE FREQUENTLY IN TEAMS.