ACTGov BrandIng Guidelines

8/12/2019 ACTGov BrandIng Guidelines

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One ACT Government One ACT Public Service

ACT GOVERNMENTBRANDING GUIDELINES


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ACT Government Branding Guidelines March 2011 1

Contents

1. Introducon 3

2. Design elements 4

Format 4

Fonts 4

Colour 5

3. How to apply the ACT Government logo? 6

Posion 6

Size 6

Incorrect use of the logo 8

4. Variaons of the ACT Government logo 9

5. Who do these guidelines apply to? 11

Exempons 12

6. Appendix 13


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2 ACT Government Branding Guidelines March 2011


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1. Introducon

In May 2011, the ACT Government decided that common branding would apply to the ACT Government.

These guidelines have been developed to help directorates and ACT Government organisaons ensure the

logo design is consistently applied to achieve a uniform brand.

The ACT Government logo presents a single, recognisable brand for the Government, making it easier

for the public, visitors and investors to recognise the ACT Governments products, services and enes,

and disnguish them from other levels of government, such as the Australian Government, and from the

private sector.

It reminds us, as public sector employees, who we are working for the ACT Government and ulmately

the people of the ACT, rather than a division, unit or directorate.

Enquiries about the applicaon of branding should be directed to the Chief Minister and Cabinet

Communicaons and Engagement Unit, email [email protected] or phone 6207 6457.

If you need new corporate staonery, this can be ordered from Publishing Services, phone 6205 0256.


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2. Design elements

Format

The ACT Government logo includes the ACT Coat of Arms surrounded by a circle with the words

ACT Government beside or below the circle. A wordmark has also been developed to acommodate

situaons where the logos recommended minimum size can not be achieved.

ACT Government Logo

ACT Government - Directorate Logo

ACT Government Logo - Wordmark Small

inline

inline


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Font

The Logo

The ACT Government logo will be supplied as a graphic. All versions and applicaons of the logo shown

will be created and supplied with TEXT elements converted to outlines. The end user will not require anyaddional fonts to use the logos supplied or to implement the brand. Logos may not be modied in any

way to ensure brand consistency.

Supporng Fonts

The wordmark used in the logo should be unique, consistent and idenable. For these reasons the

typeface chosen for the wordmark and directorate ideners is not a common font. The logo and all

directorate versions will be supplied along with this guide. The logos supplied should not be modied in

any way and no directorate should aempt to generate their own version of the logo.

A suite of working templates will also accompany this guide. The suite of working templates will ulise the,

Microso Oce compable, Calibri font to ensure consistency across the government in print and online.

Please see Appendix 1 for samples of the working templates.

Calibri font samples:

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstwxyz1234567890

ColourThe colour used for the logo is mid blue (PMS 293; RGB values: 0/71/186; CMYK values: 100/57/0/2).

The logo may also be reproduced in black and white.

Colour Logo

Black Logo

Reversed Logo


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3. How to apply the ACT Government logo?

Posion

The ACT Government logo should always have prominence over and above other images and graphic

elements.

An isolaon zone has been established to ensure that the integrity of the design is not jeopardised through

crowding. The dimension x is equal to the height of the ACT and is an applicable proporon at any scale.

This dimension x is used to determine the isolaon zone area.

Size

The minimum recommended size that the logo should be applied can be determined by the outside

diameter of the circular element of the logo. The dimension should be no smaller than 15mm diameter. This

recommendaon is a guide to avoid reproducon issues and to ensure that the details of the crest and the

wordmark ACT Government remain clear in print and on screen (see diagram below).

In exceponal circumstances only the absolute minimum size that the logo is to be used is 10mm diameter.

The logo should only be used at this size in instances where it is printed in 100% black (cyan 0, magenta 0,

yellow 0, black 100) on white coated stock or in 100% PMS 293 on a white coated stock. The logo should

never be used at this size when reversed or in press adversing where uncoated stocks, dot gain and

registraon can produce unpredictable results.

The above recommendaons apply to every design form, variaon, and all applicaons of the

ACT Government logo.

In situaons where the minimum recommended logo size can not be achieved the Small Wordmark version

of the logo should be used. This wordmark is available as a graphic and should be used no smaller than 18mm

wide, or 100% of the supplied wordmark size, as shown below.

x x

15mm

18mm


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Watermark

The logo should only be used in watermark format if the enre crest and associated wording are visible and

the design is not rotated. None of the design should be cropped from the composion.

A nt of 15% is the recommended minimum nt for the watermark.


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Incorrect use of the logo

DO NOT warp, twist

or modify the relative

height and width

proportions of the logo

DO NOT modify the

size of any of the logo

elements

DO NOT apply the logo

any smaller than the

recommend minimum

size

DO NOT rotate the

logo. It must always

appear level or

horizontal to the layout.

DO NOT apply the

logo in low contrast

situations unless as

watermark efect - see

watermarks

DO NOT apply the

logo over complex

backgrounds or images

that diminish thepresence of the logo


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4. Variaons of the ACT Government logo

Directorate Logos

The ACT Government logo replaces all previous logos, unless granted an exempon in wring.

The directorate versions of the logo include the ACT Government logo and the directorate tle.

The directorate logos are available in a stacked or inline conguraons to compliment le biased or

centre biased layouts.

Example of Treasury Directorate logo

Example of co-branding

When co-branding is required only the inline non-directorate logo version can be used.

The co-branded conguraon can be used in black or colour as shown below and the size of the

accompanying brand should be no larger than the ACT Government logo. The ACT Government logo should

always maintain equal or greater prominence than the co-branded logo.

Proper positioning of the co-branded elements is shown below.

1/2x

area of ACT Gov. logo

area of co-brand logo

The area of the ACT Gov. logo the area of the co-brand logo

1/2x

Centre all

elements

x

ACT Revenue Office


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Examples of co-branding with the wordmark version of the logo

In some circumstances using the preferred dual logo co-branding conguraon does not work. These

circumstances include situaons where there is insucient space to accommodate the preferred

co-branding conguraon at the minimum recommended sizes.

In those cases, using the wordmark version of the ACT Government logo in associaon with an authorisedlogo is permissible. In those cases, only the main co-brand logo and the ACT Government wordmark are to

appear together. No other taglines are to be used when the wordmark version of the logo is applied.


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Sponsored by / Supported by / Iniave of

Variaons are available to highlight the ACT Governments involvement through in-kind support, nancial

assistance or sponsorship.

The only approved variaons are Sponsored by, Supported by and Iniave of.

Sponsored by

Applied in situaons where the ACT Government enters into a sponsorship agreement for a parcular

event/program or iniave.

Supported by

Appropriate when the ACT Government oers in-kind support, seed funding or other assistance towards an

event, program or iniave without entering into a sponsorship arrangement.

Iniave of

Applied in specic situaons where a program, event or iniave is conceived, iniated or driven by the

ACT Government but where the management, administraon or control of the event, program or iniave

is not necessarily the overall responsibility of the ACT Government.

Please contact the Communicaons and Engagement unit of the Chief Minister and Cabinet Directorate if

you are unsure of the appropriate logo to apply.

Sponsored by

Supported by

Initiative of


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5. Who do these guidelines apply to?

All ACT Government directorates are required to adopt a logo that features the ACT Government logo only.

All previous logos are obsolete and will be replaced by the ACT Government logo as prescribed in these

guidelines

A single brand only ACT Government Branding Guidelines Apply

The nine Directorates and all associated business units

Chief Minister and Cabinet

Treasury

Justice and Community Safety

Health

Education and Training

Territory and Municipal Services

Community Services

Environment and Sustainable Development

Economic Development


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For consideraon of co-branding ACT Government Branding Guidelines Apply

Some organisaons may be considered for co-branding as prescribed in the guidelines.

Approval for co-branding must be obtained from the Director-General, Chief Minister and Cabinet through

the appropriate Director-General addressing one or more of the following criteria;

1. The brand is used in a commercial operaon and essenal for markeng acvies.

2. Statutory Authories that operate independently from the ACT Government.

3. Demonstrated brand equity within a parcular community eg school community.

4. Desnaon markeng.

5. Reliance on charitable donaons and currently on the Deducble Gis Register.

For more informaon on co-branding applicaons and approvals contact the Communicaons and

Engagement Unit of the Chief Minister and Cabinet.

Exempt from ACT Government branding

Some ACT Government funded organisaons are exempt from these branding guidelines, however they sll

have the capacity to co-brand where appropriate and with the permission of the Director-General, Chief

Minister and Cabinet.

A list of organisaons eligible or approved for co-branding or exempt from branding is

available from the ACT Government branding guidelines website at

hp://sharedservices/actgovt/branding/index.htm


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6. Appendix

Business card

Business card - co-brand

Business cards are to be printed in one colour only.

Envelopes

T(02) 6207 5423 | M0409 973 044 | F(02) 6207 5212

A Level 5 Eclipse House 197 London Circuit Canberra ACT

[email protected]

www.act.gov.au

GPO Box 158 Canberra ACT 2601 | phone: 132281

Longfrstname LongsurnameJob Title | Recruitment Services | Shared Services

T(02) 6207 5423 | M0409 973 044 | F(02) 6207 5212ALevel 1 North Building London Circuit Canberra ACT

[email protected]

GPO Box 158 Canberra ACT 2601 | phone: 132281

Longfrstname Longsurname

Job Title | Fleet Services

POSTAGE

PAID

AUSTRALIA

GPO Box 1908

Canberra ACT 2601


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With compliments slip

With compliments - co-brand

WITH COMPLIMENTS

GPO Box 158 Canberra ACT 2601 |phone: 132281 |www.act.gov.au

WITH COMPLIMENTS

GPO Box 158 Canberra ACT 2601 |phone: 132281 |www.act.gov.au


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Leerhead template - Oce

ToAddress

DearHeadingText

NameTitleBusinessAreaBusinessAddressDate

GPOBox158CanberraACT2601 | phone:132281 | www.act.gov.au


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Leerhead template - co-brand

GPO Box 158 Canberra ACT 2601 | phone: 132281 | www.act.gov.au

To

Address

Dear

Heading

Text

Name

Title

Business Area

Business Address

Date


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Fax template - Oce

FAX

Date: Noofpages:(including coverpage)

To:ReceiversName From: YourNameFax:

Fax:

Phone: Phone:SUBJECT:

Name

TitleBusinessAreaBusinessAddress



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Fax template - co-brand

GPO Box 158 Canberra ACT 2601 | phone: 132281 | www.act.gov.au

FAX

Date: No of pages:(including cover page)

To: Receivers Name From: Your NameFax: Fax:Phone: Phone:

SUBJECT:

Name

Title

Business Area

Business Address


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Minute template - Oce

MINUTE

SUBJECT:To:From:Date:PurposeBackgroundIssuesRecommendations

NameTitleBranchDivision

ActionOfficer:Branch:Extension:



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Minute template - co-brand


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Powerpoint template

The branding guidelines also apply to PowerPoint templates when you are creang screen shows. Follow

the design guidelines when applying the new logo to your presentaons.

Vehicle signage

Vehicle signage co-brand

Name badges


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Desk name plates

Name badge

LongFirstName LongSurname

LongFirstName LongSurname LongFirstName LongSurname


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Uniforms

LongFirstNameLongSurname



LongFirstNameLongSurname


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Lanyards and other corporate items (boles, sckers etc)

Idencaon and access cards

Longfirstname Longsurname

If found please call 132281


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Adversing

An example of an ACT Government branded ad.

REBATEOrganisations that become CitySwitch

Signatories before 31 May 2011 areeligible to apply for a rebate of up to$1000 towards the cost of a NABERS

energy assessment*.

For more information callCanberra Connect on 13 22 81 or visit

www.actsmart.act.gov.au

*Conditions apply

Supported by

BradleyAllen Lawyers

Congratulationsto the followingorganisations for participating in

CitySwitch Green Office in Canberra

CitySwitch Green Office is free to join and works withoffice tenants to improve their energy efficiency.


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All Directorate Logo Variaons


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ACTGov BrandIng Guidelines

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