Across India’s most attractive markets · Of India’s market potential2 ... in 1958 from Bhopal....
Transcript of Across India’s most attractive markets · Of India’s market potential2 ... in 1958 from Bhopal....
Circulation of a publication is the first & foremost proof for an advertiser to include a publication in the consideration set of any print plan. Circulation data is a quantitative measure of a publication’s presence in a market & measures actual sale of the newspaper to the end readers. The Dainik Bhaskar Group has been at the forefront of driving circulation records in its markets. The group publications reach out to ~20000 drop-points every day which are bustling with potential. We cover this geography with 65 editions of our group publications printed from 52 centres. Our printing infrastructure helps us in delivering latest news to our readers on a daily basis.
Our editorial philosophy ‘Reader at the core’ has helped us build strong product loyalty and affinity. Approximately 1.5 million households are surveyed every year for reader feedback helping us build a deep understanding of our readers’ needs and preferences on a regular basis.
Dainik BhaskarGroup Coverage
States
Editions
Languages
Of India’s land area1
Of India’s market potential2
Of India’s urban population1
Readers3
RAJASTHAN
MADHYA PRADESH
HIMACHAL PRADESH
PUNJAB
HARYANA
MAHARASHTRA
CHHATTISGARH
JHARKHAND
BIHAR
GUJARAT
CHANDIGARH
DELHI
Sources: 1 Census 2011 2 Indicus Market Skyline 2015 3 TR, IRS Q4 ‘12
Map not to scale.
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NEWSPAPERS
Gujarat and Maharashtra
DIVYA BHASKAR
2States
9Editions
57.9 LAKHReaders
7,75,413Copies
Started its journey in 2003 from Ahmedabad. Considered the voice of urban Gujarat.
(GUJARATI NEWSPAPER)
Maharashtra
1 6 17 LAKH4,13,000
DIVYA MARATHI Started in 2011 from Aurangabad. Divya Marathi is the independent and courageous voice in the Marathwada region.
(MARATHI NEWSPAPER)
State Editions ReadersCopies
Print Media Dominance
Bihar, Chandigarh, Chhattisgarh, Gujarat, Haryana, Himachal Pradesh, Jharkhand, Madhya Pradesh, New Delhi, Punjab and Rajasthan
DAINIK BHASKAR
11States
43Editions
3.5 CROREReaders
33,84,471#
Copies
The flagship Hindi daily started its journey in 1958 from Bhopal.
(HINDI NEWSPAPER)
#Dainik Bhaskar sold 33,84,471 copies which includes 2,76,841 variant copies daily.
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MAGAZINES
COMPACT
Bihar, Chandigarh, Chhattisgarh, Gujarat, Haryana, Him-achal Pradesh, Jharkhand, Madhya Pradesh, Maharash-tra, New Delhi, Orissa, Punjab, Rajasthan, Uttarakhand and Uttar Pradesh
AHA! ZINDAGI
40,000COPIES
Sources: (TR, IRS ’12,Q4) / ABC JD’16 / Internal estimates)
Bihar, Chandigarh, Chhattisgarh, Haryana, Himachal Pradesh, Jharkhand, Madhya Pradesh, Maharashtra and Punjab
BAL BHASKAR
1,40,000COPIES
Bihar, Chandigarh, Chhattisgarh, Gujarat, Haryana, Him-achal Pradesh, Jharkhand, Madhya Pradesh, Maharash-tra, Punjab and Rajasthan
YOUNG BHASKAR
70,000COPIES
NEW LAUNCH
DB STAR
States Editions ReadersCopies
(COMPACT NEWSPAPER)
3 5 5.3 LAKH 4,08,000 Chhattisgarh, Madhya Pradesh and Rajasthan
State Edition Copies
(ENGLISH NEWSPAPER)
1 1 18,000 Madhya Pradesh
DB POST
6 NEWSPAPERS AND 3 PERIODICALS CIRCULATED ACROSS 12 STATES
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No 1 in Madhya Pradesh. 35 % lead over nearest competition
Dainik Bhaskar is the No. 1 newspaper of Raipur
No. 1 in Madhya Pradesh & Chhattisgarh - 30% lead over nearest competition
Source: ABC JD ‘1644
Madhya Pradesh &Chhattisgarh (MPCG)
MPCG - Display Main Issue Rates in `/Sqcm
For applicable premium refer inside back cover page
Edition / State Package Basic RateColor/BW
Front Page (Non Solus)Color/BW
Page 3Color/BW
Back PageColor/BW
All MPCG 7436 12887 9761 11146
Greater Bhopal(Includes Sagar & Hoshangabad)
1667 2844 2054 2310
Greater Indore (Includes Ujjain, Ratlam & Khandwa)
2255 3778 3048 3230
Gwalior 825 1350 990 1190
Greater Raipur (Includes Bhilai)
1817 3395 2466 2975
Bilaspur 872 1520 1202 1441
Madhya Pradesh: Bhopal, Hoshangabad, Indore, Khandwa, Ratlam, Sagar, Ujjain
Chhattisgarh: Raigarh, Bilaspur, Raipur
Madhya Pradesh: Bhopal, Gwalior, Indore
Chhattisgarh: Raipur
Madhya Pradesh: Bhopal
Map not to scale.
Chhattisgarh
Madhya Pradesh
Bilaspur
Gwalior
Sagar
Ratlam Ujjain Bhopal
Hoshangabad
Khandwa
IndoreRaigarh
Raipur
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Divya Marathi circulation has grown at an average of 11% YOY since its launch
Divya Marathi covers Central Maharashtra with 4,13,000 copies
Source: Internal estimates6
Maharashtra
Edition/ State Package Basic RateColor/BW
Front Page (Non Solus)Color/BW
Page 3Color/BW
Back PageColor/BW
All Maharashtra 2300 3500 2450 2850
Aurangabad 690 900 840 840
Nashik 625 930 738 738
Jalgaon 385 500 475 475
Ahmednagar 185 270 185 230
Solapur 250 400 250 350
Akola 160 260 175 190
Maharashtra - Display Main Issue Rates in `/Sqcm
For applicable premium refer inside back cover page
Ahmednagar, Akola, Aurangabad, Jalgaon, Nashik, Solapur
Aurangabad
Jalgaon
Ahmednagar
Solapur
Nashik
Akola
Maharashtra
Map not to scale.
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14.87 Lac copies in Rajasthan (Includes 21,000 variant copies)
No. 1 in Jaipur. 10% lead over nearest competition.
Source: ABC JD ‘168
Rajasthan
Edition / State Package Basic RateColor/BW
Front Page (Non Solus)Color/BW
Page 3Color/BW
Back PageColor/BW
All Rajasthan 13560 29805 17630 21700
Greater Jaipur(Including Alwar, Sikar, Bharatpur)
7634 16804 9926 12221
Greater Jodhpur(Including Pali, Nagaur & Barmer)
2470 5435 3210 3954
Greater Udaipur(Including Banswara)
2085 4595 2715 3341
Bhilwara 785 1725 1020 1256
Kota 1570 3460 2045 2516
Ajmer 930 2040 1205 1486
Bikaner 870 1920 1135 1396
Sriganganagar 1201 2646 1561 1924
Rajasthan - Display Main Issue Rates in `/Sqcm
For applicable premium refer inside back cover page
Ajmer, Alwar, Banswara, Barmer, Bharatpur, Bhilwara, Bikaner, Jaipur, Jodhpur, Kota, Nagaur, Pali, Sikar, Sriganganagar, Udaipur
Jodhpur
Bikaner
Srianganagar
Sikar
JodhpurNagaur
Jaipur
Alwar
Pali
Udaipur
Bhilwara
Kota
Ajmer
Rajasthan
Bharatpur
Barmer
Banswara
Map not to scale.
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Dainik Bhaskar covers Bihar with a circulation of 3,19,419 copies
Complete coverage of Bihar and Jharkhand with 6 editions
Dainik Bhaskar covers Jharkhand with a circulation of 1,87,962 copies
Source: Internal Estimates10
Edition / State Package Basic RateColor/BW
Front Page (Non Solus)Color/BW
Page 3Color/BW
Back PageColor/BW
Bihar & Jharkand 4000 5500 4400 4600
All Jharkhand 1750 3300 2300 2600
Ranchi 900 1700 1175 1350
Jamshedpur 575 1050 800 875
Dhanbad 575 900 675 725
All Bihar 2850 4000 3200 3400
Patna 1900 2750 2150 2200
Muzaffarpur 675 950 725 750
Bhagalpur 575 825 625 650
TOTAL (RANCHI, JAMSHEDPUR, DHANBAD, PATNA, MUZAFFARPUR, BHAGALPUR)
5200 8175 6150 6550
Bihar & Jharkhand
Jharkhand - Display Main Issue Rates in `/Sqcm
For applicable premium refer inside back cover page
Bihar: Bhagalpur, Muzzafarpur, Patna
Jharkhand: Dhanbad, Jamshedpur, Ranchi
Muzaffarpur
BhagalpurPatna
Dhanbad
Jamshedpur
Ranchi
Bihar
Jharkhand
Map not to scale.
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Largest circulated newspaper in Chandigarh, Punjab & Haryana with 6,58,957 copies Circulation of
3,48,106 copies in Haryana
Source: ABC JD’ 16
No 1 in CPH. Delivering 21% more than the nearest competition (Excludes Himachal Pradesh)
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Punjab, Haryana & Chandigarh
Edition / State Package Basic RateColor/BW
Front Page (Non Solus)Color/BW
Page 3Color/BW
Back PageColor/BW
All CPH2 5150 9500 7200 8300
Chandigarh & Himachal 1887 2986 2267 2620
Chandigarh 1242 1957 1477 1709
Himachal 362 583 459 508
PUNJAB 1700 3100 2300 2700
Ludhiana 705 1140 850 1025
Jalandhar 660 1050 790 915
Amritsar 640 1020 765 885
Bathinda 415 675 495 590
HARYANA 2900 4850 3700 4200
Panipat 800 1250 945 1100
Hisar 985 1550 1185 1375
Ambala 515 785 600 685
Rothak & Rewari 810 1275 956 1135
Faridabad 485 770 590 690
Delhi 450 715 545 638
CPH2 - Display Main Issue Rates in `/Sqcm
For applicable premium refer inside back cover page
ChandigarhPunjab: Bathinda, Jalandhar, LudhianaHaryana: Faridabad, Hisar, Panipat, Rewari, RohtakDelhiHimachal Pradesh: Shimla
Map not to scale.
Shimla
Jalandhar
LudhianaChandigarh
Bathinda
Hisar
DelhiRohtak
Faridabad
Panipat
Ambala
Haryana
Himachal Pradesh
Punjab
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7,75,413 copies circulation
Launched inAhmedabad with4,72,000 copies
No. 1 fromday of launch
Source: ABC JD ’1614
Gujarat
Edition / State Package Basic RateColor/BW
Front Page (Non Solus)Color/BW
Page 3Color/BW
Back PageColor/BW
All Gujarat 2034 4068 2544 3054
Ahmedabad(Includes Anand & Mehsana)
1025 2050 1277 1534
Vadodara 300 594 375 444
Surat(Includes Vapi)
325 644 405 485
Rajkot 250 500 313 375
Bhavnagar 125 256 161 190
Bhuj 138 275 175 206
Mumbai 150 250 188 225
Gujarat - Display Main Issue Rates in `/Sqcm
For applicable premium refer inside back cover page
Gujarat: Ahmedabad, Bhavnagar, Bhuj, Mahesana, Rajkot, Surat, Vadodara, Vapi
Maharashtra: Mumbai
Mumbai
Ahmedabad
Vadodara
Surat
Vapi
Bhavnagar
Rajkot
Bhuj
MahesanaGujarat
Map not to scale.
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DB Post
For applicable premium refer inside back cover page
Rates in `/Sqcm
DB Post - Bhopal
Page Rate
Front Page 275
3RD PAGE 225
BACK PAGE 250
INSIDE PAGE 200
Bhopal
Madhya Pradesh
Map not to scale.
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Aha! Zindagi!
Madhurima
Bal Bhaskar Young Bhaskar
Live positive magazine
A woman centric magazine
Hindi magazine for kids English magazine for young adults
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Rates in `/SqcmWeekly Magazines with Newspaper
StateMagazine
Madhurima Rasrang
MPCG* 4,924 4,294
RAJASTHAN 4,524 4,524
JHARKHAND 800 800
CPH** 3,128 3,128
ALL Dainik Bhaskar 12,744 12,744
GUJARAT 1,600 1,600
MAHARASHTRA 1,309 1,309
Monthly/ Fortnightly Magazines Full Page
Half Page
StripQtr
PageBack Page
Inside Cover (Front/Back)
Center Spread
Double Spread
AHA ZINDAGI (Hindi) 174570 104742 43643 61100 305498 235670 392783 314226
BAL BHASKAR (Hindi) 165842 96014 52371 61100 261855 209484 349140 279312
YOUNG BHASKAR (English) 165842 96014 52371 61100 261855 209484 349140 279312
* MPCG - Madhya Pradesh & Chhattisgarh** CPH - Chandigarh, Punjab & Haryana
Magazines
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1. All rates quoted are per sq. cm rates.
2. Minimum advertisement size 5 cm (Height) x 4 cm (Width) = 20 sq cm.
3. Full page advertisement will be billed at 52 cm (Height) x 33 cm (Width) = 1716 sqcm.
4. Front Page advertisement in Dainik Bhaskar will only be accepted in sizes 25 cm (h) x 16cm (w) or 20 cm (h) x 12 cm (w).
5. Solus advertisements are not accepted on front page. If any ad is booked as solus on front page then, 30% premium will be charged. In no case solus ads will be accepted in Divya Bhaskar front page.
6. Minimum height of the horizontal strip will be 5 cms.
7. The advertisement will be accepted in units of integer’s cm in width and height. Decimal units will be rounded to next higher integer unit. Size of advertisement should not be represented in decimal unless otherwise specified and agreed.
8. Creative of an advertisement can be of any dimension / shape. However, it will be billed as per the rectilinear area bounding the advertisements.
9. All advertisements must be in accordance with state laws and rules as stipulated in the code of INS (Indian Newspaper Society) and ASCI (Advertisement Standards Council of India).
10. Booking Deadlines: - Regular Issue; - 17:30 pm (For next day’s issue). Material - 19.00 pm.
11. Incase advertisement beyond this time are insisted we shall not be bound to carry those advertisements in regional editions.
12. All advertisements are subject to cancellation without notice.
13. Cancellation of next day advertisement is applicable only till 15.00 pm. If cancellation is received between 15.00 - 17.00 pm, 20% penalty will be charged of the advertisement cost. No cancellation will be accepted after 17.00 p.m. If cancellation is received after 17.00 pm, it will be charged in full.
14. Irrespective of the date of booking rate applicable on the insertion date will be applied.
15. Advertisement shall be accepted in good faith and the management does not accept any liability for contents of advertisement, delay, omission or error on publication, forwarding replies etc.
PREMIUM• 50% premium will be applicable over front page rate for Sky Bus and Pointer Ads.• 100% premium will be applicable over front page rate for Jacket Ads.• 200% premium will be applicable over front page rate for innovation/French window Ads.• 25% premium will be applicable for Sky Bus for inside pages.
TERMS & CONDITIONS
16. The advertisement copy matter accepted is subject to approval and may be rejected without assigning any reason thereof.
17. While every endeavor shall be made to avoid publication of competitive advertisement in close proximity, no guarantee or undertaking would be given in this respect.
18. For all billed outstanding amounts beyond the due date, interest @18% per annum will be charged.
19. Complaints on advertisement regarding reproduction etc, must be brought to our notice within a week of publication of advertisement.
20. For political advertisement rates, please get in touch with our Marketing offices in your city.
21. Voucher copies of sub - editions will not be provided.
22. In case one or more editions of a package are not desired to be published by a client, individual edition rate will be applicable.
23. All insertions/packages in a single RO should be scheduled and completed within a 30-day period. Any insertions/packages in a single RO that exceeds beyond the 30-day period will be treated as separate insertion/package and billed accordingly.
24. Prior information in writing is required to modify/revise any rates or insertion dates of editions/packages.
25. No requests for exceeding the 30-day period will be entertained once the RO bookings have been placed.
26. We are not bound by any condition which conflicts with those mentioned above.
27. Agency/Client is liable to accept bills for payment, even in case of deviations in any of the above-said conditions.
28. Bhopal includes Sagar & Hoshangabad, Indore includes Ujjain, Ratlam & Khandwa, Raipur includes Bhilai, Jaipur includes Alwar, Sikar & Bharatpur, Udaipur includes Banswara, Jodhpur includes Nagaur, Pali & Barmer, Ahmedabad includes Anand & Mehsana, Surat includes Vapi.
29. All disputes subject to jurisdiction of Bhopal Court.
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