EASILY SELL EVERYWHERE

USER GUIDESKeep updated

Acquisition levers

Lengow is the ecommerce automation solution that helps brands and distributors improve their performance, automate their business processes and grow

internationally. Intuitive and innovative, the Lengow platform is the key that opens the door to strong profitability and visibility for products sold by online retailers around the world on all distribution channels: marketplaces, comparison shopping engines, affiliate

platforms and display/retargeting. With more than 1,800 partners that have been collaborating with Lengow since 2009, the Saas solution offers a powerful ecosystem to

the 3,500 merchants that use it in 45 countries accross the globe.

Contact us for a demo of our solution.

WWW.LENGOW.COM

Marketplaces

Display / Retargeting

Product Ads On-sitetools

Comparison Shopping Engines

Affiliateplatforms

Acquisition tools for your E-commerce Website

EASILY SELL EVERYWHERE

S.E.O

GOALS1 / Increase your ranking in organic search results2 / Generate traffic to your website

3 / Increase your conversions

THE ++ Good visibility on multiple platforms (Google, Bing, Yahoo)+ Bring quality traffic and a continuous flow of visitors to your website+ Target your audience efficiently

KEY FIGURES

93 %

of online experiences begin on a search engine

of web traffic comes from SEO

is the average content length of a web page which ranks in the top 10

results

200030

%50

%

TO

• http://www.journaldunet.com/solutions/expert/60970/le-seo-en-2015---toujours-plus-de-concurrents--mais--toujours-aussi-peu-de-places-sur-le-podium.shtml

• http://www.hubspot.com/marketing-statistics

• http://www.intelligentpositioning.com/blog/2014/03/google-search-seo-ecommerce-statistics-2014/

• http://www.abondance.com/actualites/20141121-14438-infographie-quelques-chiffres-cle-seo.html

ORIGIN

GAIN IN VISIBILITY AND STEER YOUR PROFITABILITY BETTER WITH LENGOW.

In a highly competitive market, e-merchants want to boost their online activity to generate more qualified traffic to their websites and turn their visitors into buyers with ease.In this guide, produced by Lengow, we illustrate all the relevant features of the acquisition tools below; to let you see which ones best correspond to your marketing objectives.The guide’s goal is also to help you choose marketing channels, which are complementary to your ecommerce website.

1

S.E.A

GOALS1 / Generate impressions through sponsored links2 / Generate clicks thanks to ads that are tailored based on keywords and location

3 / Plays a role that is complementary to SEO

THE ++ Bespoke advertisement using CPC rule+ Good ROI measurability+ Increased visibility thanks to the increased ranking provided by sponsored links

KEY FIGURES

72 %

7 %

2$

of brand marketers will increase their paid search investments next year

is the CTR of a search position advert

revenue for every $1 spent on Adwords

• http://fr.slideshare.net/WishpondTechnologiesLtd/21-random-stats-and-facts-about-google-ad-words

ORIGIN

COMPARISON SHOPPING SITES

GOALS1 / Display your product to one in two people on targeted or general shopping comparison sites2 / Generate qualified traffic to your products and services

THE ++ Low acquisition cost thanks to advantageous CPC+ Increased visibility thanks to good organic results for shopping comparison sites+ Unmissable reference point for customers before they purchase

KEY FIGURES

92 %

65 %

25 %

of cybernauts visit a comparison shopping sites before making a purchase

of e-shoppers spend more than 15 minutes comparing prices on comparison shopping sites

is the turnover e-commerce merchants make on shopping comparison sites

• http://www.effiliation.com/vos-solutions/peaksell/chiffres-cles/

• http://www.dailyinfographic.com/comparison-shopping-engines

• Livre Blanc Lengow sur les comparateurs de prix

ORIGIN

2

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