Acquiring Your First Users Out of Thin Air by Kathryn Minshew
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21-Oct-2014 -
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Transcript of Acquiring Your First Users Out of Thin Air by Kathryn Minshew
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Kathryn Minshew
Acquiring Your First Users Out of Thin Air
![Page 2: Acquiring Your First Users Out of Thin Air by Kathryn Minshew](https://reader031.fdocuments.net/reader031/viewer/2022020206/544698c2afaf9f69178b4697/html5/thumbnails/2.jpg)
![Page 3: Acquiring Your First Users Out of Thin Air by Kathryn Minshew](https://reader031.fdocuments.net/reader031/viewer/2022020206/544698c2afaf9f69178b4697/html5/thumbnails/3.jpg)
“Build it, and they will come”
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But, no.
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Dead
Monthly unique visitors
0
200000
400000
600000
800000
Monthly unique visitors
0
200000
Not Dead
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Acquiring Users Out of Thin Air 101 • Design the first user experience • Ask for word of mouth & make it
insanely easy • Seek out like-minded groups • Know how to approach reporters • Become your own PR machine
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1: Design the first user experience
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2: Ask for word of mouth, and make it insanely easy
![Page 9: Acquiring Your First Users Out of Thin Air by Kathryn Minshew](https://reader031.fdocuments.net/reader031/viewer/2022020206/544698c2afaf9f69178b4697/html5/thumbnails/9.jpg)
3: Seek out like-minded groups
![Page 10: Acquiring Your First Users Out of Thin Air by Kathryn Minshew](https://reader031.fdocuments.net/reader031/viewer/2022020206/544698c2afaf9f69178b4697/html5/thumbnails/10.jpg)
4: Know how to approach bloggers & reporters
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Approaching Bloggers & Reporters #1
• Concentrate on the right people – Start small – Target appropriately
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Approaching Bloggers & Reporters #2
• Tell a good, clear, easy-to-repeat story – Who’s the hero of your project? – What’s the problem? The opportunity? – How is your solution going to be unique?
Important?
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Approaching Bloggers & Reporters #3
• Be concise • Relate your story to trends • Understand: reporters are humans too!
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5: Become your own PR Machine
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Thank You!
Kathryn Minshew @Kmin TheMuse.com