Open Source Frameworks for Social Publishing, Eliminating WCM Shortfalls

Geoffrey Bock Senior Analyst

The Gilbane Group

Bryan House Sr. Director, Marketing

Acquia @bryanhouse

Jason Hibbets Project Manager

People & Brand, Red Hat @jhibbets

Introduction

  Geoffrey Bock –  Senior Analyst, The Gilbane Group

  Jason Hibbets –  Project Manager, People & Brand, Red Hat

  Bryan House –  Senior Director, Marketing, Acquia

Objectives

•  Trends driving the need for a social publishing framework

•  Essential features for building a brand through community engagement

•  How social publishing transforms business operations

•  Why Red Hat uses Drupal and Acquia services to launch the new community site opensource.com

Four Questions

•  What is social publishing? •  What is the customer experience for social

publishing? •  What are key enabling technologies for

social publishing? •  What are the business benefits of relying on

an open source approach?

Imagine: Social Publishing in 2012

•  An innovative firm with a global reach

•  Create a compelling presence

•  Manage the flow of information

•  Promote conversa- tions for the ‘wisdom of crowds’

•  Rely on communities of contributors for insights and innovations

The Social Publishing Process •  Building a useful end user experience

•  Authoritative information •  Capture the wisdom of a community

•  Blending groomed content with user generated content, to achieve the business goal •  Top down publishing with bottoms up

conversations •  Dynamically organized around common themes

The Social Publishing Process

•  A premium on maintaining an editorial presence •  Pruning and editing content •  Keep things organized and on target

•  Ensuring the results are findable by search engines and external services

opensource.com goals

  “There are opportunities to apply the open source way broadly in business, in government, in education, in the law, and throughout our lives.” --Jim Whitehurst, Red Hat CEO

  Creating connections   Moving open source beyond technology

opensource.com branding

  Where open source multiplies   A Red Hat community service   Attributes:

-  Optimistic -  Inviting -  Hopeful -  Positive

Social publishing values

  The open source way applied to social publishing -  Collaboration -  Transparency -  Trust -  Meritocracy

Needed: A Framework for Social Publishing

•  Manages great content

•  Fosters a delightful social experience

•  Nurtures a smart environment

•  Harnesses developers’ know-how

Managing Great Content •  Exploit a familiar publishing process

•  More than text, photos, and static images •  A networked repository with predefined categories •  Workflows and approvals

•  Granular security and remote access •  Different roles for different content types •  Automated processes can query and extract content

with associated tag sets

•  Dynamic rendering •  Multiple devices •  Content plus links

•  Ensure transparency & trust •  Content provenance •  Tagged for easy browsing and discovery

A Delightful Social Experience •  Social media for conversational content

•  Blogs, wikis, discussions, & rich media sharing •  Social tagging, ratings, etc.

•  Nurturing and pruning through an editorial presence •  Easy discovery •  Highlight and promote •  Insights about both content and contributors

•  Support inbound and outbound venues •  Aggregate insights within a site •  Distribute contributions across the web to

popular external communities (Facebook, business partners, etc.)

Embedded Semantics for Smart Publishing •  A smart environment for content delivery

•  Manages and exposes tag sets that describe content and links

•  Supports ad hoc mapping, taxonomies, and ontologies

•  Exploit a growing set of semantic web services published by third parties and under development •  Smart tagging to improve finability and

processing by external resources •  Authoritative tag sets such as Open Calais from

Thompsons Reuters •  Linked data sources such as Dbpedia •  Various research projects, such as MOAT,

FOAF, and SIOC

Harnessing Developers’ Know-how •  Community-oriented development •  Nurture innovations for social publishing •  A loosely coupled platform with RESTful

application interfaces •  Developers innovate through discrete

modules that are easily incorporated into the platform

•  Problem solving lends itself to open source development

© 2009 Acquia, Inc.

Choosing the Right Technology

A Social Publishing Platform Drupal “… is as much a Social Software platform as it is a web content management system.”

CMS Watch, The Web CMS Report 2009 blogs / wikis

forums / comments

social ranking

social tagging

users

social networks

workflow

taxonomy

semantic web

RSS

content

analytics

Content Mgmt Systems

Social Software

Tools

Harness Drupal’s Momentum

Drupal is a Framework for Social Publishing

Drupal at opensource.com

  Modules -  Apache Solr -  Organic groups -  Twitter -  OpenID -  Mollum

Why Acquia Drupal

  Open source platform   Job trends for Drupal (indeed.com)‏   Community components   Hosting   Administration

Business Implications •  Social publishing reinforces branded

experiences while engaging communities of contributors •  Groomed content plus shared experiences •  Transparency, trust, and innovation

•  Drupal is an attractive investment with substantial business benefits •  An open source framework •  Stay abreast of technology changes when

building solutions for the digital age

Download the Whitepaper

  Download The Gilbane Gropu Whitepaper - Social Publishing with Drupal

–  http://acquia.com/gilbane

Questions   For more information, visit:

–  http://acquia.com –  http://opensource.com –  http://twitter.com/acquia –  http://twitter.com/opensourceway

  Contact us: –  sales@acquia.com –  888.9.ACQUIA

  Contact The Gilbane Group: –  geoff@gilbane.com –  http://www.gilbane.com

  Download the Gilbane Whitepaper Social Publishing with Drupal –  http://acquia.com/gilbane

Today’s webinar recording will be posted at:

http://acquia.com/community/resources/recorded_webinars