aCommerce Brief Intro

1Brief Intro

Web & Mobile

Stores

Marketplaces

Social & Chat

aCommerce Group

Full Service Ecommerce Solutions Provider in S.E. Asia

Market Leader in Ecommerce solutions in ASEAN

Largest end-to-end e-commerce solutions provider in ASEAN

End-to- end solutions with Online-to-Offline (O2O) & Omni-channel capabilities

5 unique fulfillment models With fully customized solutions

Leading Global Partners Across 8 Categories

Fashion Appliance Electronics Home

ConsumerGoods

Food Sports Telecom

Over 80 brands, 60 retailers and 12 marketplaces partners

Thailand Indonesia Philippines MalaysiaVietnamMarkets we operate in and expanding to: Singapore

Market Position

#1

Key Facts

Funding

$40M USD

Employees

1,400+Clients

150+Warehouses

9Offices

4

INVESTORS:

Consumer Goods Fashion Electronics Retailers Marketplaces

Clients across ASEAN

Offices & Warehouses across ASEAN

# Cities in ASEAN

1 Singapore (Office)

2 Singapore (West Coast)

3 Manila (Pasig)

4 Manila (Office)

5 Bangkok (Office)

6 Bangkok (Rama 3)

7 Bangkok (Bangna)

8 Jakarta (Office)

9 Jakarta (Cawang)

10 Jakarta (Pondok Ungu)

11 Jakarta (Halim)

12 Bandung

13 Surabaya

1

6

4

108

1112 13

ThailandPhilippines

Vietnam

Malaysia

Singapore

Indonesia

OfficeWarehouse

9

2

37

5

Store Operations, Merchandising, & BI

eStore Dev., Payments & Content Production

Marketing,Data Mgmt. & CRM

Marketplaces & Multi-Channel Retailing

Ecommerce Strategy Agency & Consultancy

Customer Service & Call Center

Order Mgmt., Tech & Fulfilment

Multi-Shipping Mgmt.& Delivery (COD)

Demand Generation

Demand Fulfilment

End-to-End Ecommerce solutions

Enter S.E. Asia and expand across the region with economies of scale and efficiency

Importation and distribution by being the Merchant of Record, Freight Forwarding, Customs Clearance, FDA & Electronics certification

Help companies build and own direct relationships with consumers and collect data across the value chain.

SEA

SEA

Cross Border Expansion

S.E. Asia Market Entry

• Cost efficient and integrated worldwide shipping

• Merchant of Record and Importer of Record services available

• Cash on Delivery and International Returns

• Local customer service centre

• Customs clearance without hassle and unexpected fees.

• Real time visibility and control

Market Expansion Services

Key Benefits:

Fastest growing ecommerce marketing agency in SEA

5

75

2013 2015

Active marketing clients

12

22

2015 2016e

Marketing billings ($B)

Unique value prop: full-stack ecommerce performance marketing

Strategic partnerships and proprietary demand gen products

Trusted by blue-chip SEA e-commerce retailers and global brands

Data-driven, end-to-end approach towards marketing

CPA, CAC, CLV optimization, not vanity metrics

#1 Ecommerce marketing agency in SEA

We help Brands manage, optimize, and sell products across multiple retail channels

Product Data

Sales Orders

Mobile Social Media MarketplacesBrand Site

We process all orders coming from multiple channels

Delivery, CODFulfillment

Product catalog, data, & pricing

Merchandising,Promotions,& Inventory

Multi-channel store management and operations

ChannelSquid – Multi Channel Retail Platform

Warehousing Returns

Retail Store (O2O)Affiliates / Resellers

Brand Site(Magento, Demandware,…)

Popshop Storefront (Social Networks, Apps, Emails)

Marketplaces & E-tailers(e.g. Rakuten, Qoo10, Elevenia, Lazada, iBuy Group, LINE)

Mobile Apps(mobile Apps: Line, Instagram, FB mobile,…)

Multi-Channel execution for brands (Maybelline example)

aCommerce is the only service provider in the market offering virtual bundling capabilities, which enables: Increased Average Order Value / Basket Size Faster and more efficient fulfilment process compared with physically pre-

bundling of products Higher GMV through promotional activity

Virtual bundling capabilities

Category-tailored Inventory Management

Systems and process designed specific for B2C

Supports various ecommerce fulfillment models:

+ Flash Fulfillment+ End to End Fulfillment+ JIT Fulfillment+ Dropship+ Cross-dock

Infrastructure designed to support varied sizes of products

Inventory throughput

time is under 24 hrs.

Over 90% On-Time

Order Fulfillment

8M+Over 8,000,000

annual orders

fulfilled

Ecommerce Operations Excellence & Innovation

120M+Over $120,000,000

in Cash On Delivery

processing

Multi-Brand Fulfillment facilities and Call Centers

Scalable solutions for complex Ecommerce requirements

14

Fully Integrated Delivery Network

Trusted Delivery Partners

What are your benefits?

Access to competitive rates due to our volume

Working with one partner, one contract, and one platform

Instant access to over 10 trusted couriers within aCommerce network

Access to aCommerce shipping intelligence platform to select the fastest and cost-effective shipping.

Service Options

XPress

Greater business continuity

Same dayDelivery

ExpressNationwide

Delivery

CODNationwide

Multiple Merchant

Pick-up

Shipping Management: most parcel carriers don’t want to take random shipments. By giving carriers the shipments that they want, we can reduce delivery costs and increase efficiency

Innovative shipping for businesses & consumers

Pick Up & Return In-store Send, Collect & Pay @ Subway Stations

Lockers @ Matahari Shopping Malls Send, Collect & Pay@ Post Offices

Payment partners:

Credit Card Option for credit card on file to enable easier repeat purchase

COD (Cash on Delivery) Transactions insured, audited, reconciled, and transferred (payed) within 7 days or less.

Counter Service Thousands of store counters 7-11, Tesco, FamilyMart, Indomarte, Alfamart, and etc.

Bank and ATM Transfers Customers transfer payment via online banking or visiting any ATM machine

We provide all payment options easily integrated with various storefront platforms (Credit Card, Counter Service, Online Bank & ATM transfers, and Cash On Delivery (COD)

• 65% COD

• 35% Credit card

ASEAN payment options:

ASEAN Transactions by device:

• 60% Desktop

• 35% Mobile

• 5% Tablets

Source: aCommerce Google Analytics Data, Feb-May18 2014

Payment Solutions to enable commerce

EmailManage and prioritize all customer emails from different channels with a central ticketing system

Over the phoneManage in/out bound calls with enterprise call center platform to transcribe calls into tickets for effective follow up and coordination

SocialMonitor, manage feedback, and take orders via social media (FB, Twitter, Line, and Instagram)

Live chatSupport Live Chat for fast real-time support and customer response

Ecommerce customer service has unique requirements due to consumer behaviors and multiple channels of communication. Acommerce provides customized and scalable solutions with flexible, fixed, or variable costs

Customer Care Services unique for Ecommerce

Visible Data – actionable consumer insights

AMP

(aCommerce Management Platform)

TMS

(Transport Management System)

CCS

(Customer Care System)

Real-time Marketing, Sales, Inventory, Promotions insights

Real-time order tracking with customer profiles

Real-time customer call, chat, email inquiry insights

19

Benefits of Outsourcing E-commerce

Go-to-market faster!

Limit need to recruit and build in-house team

Access industry best practices

Research, test, and learn before over-investing

Lower costs due to economies of scale

Client Case Studies

• Dedicated 80,000 sqft. E-commerce warehouse set-up and operation for Indonesia’s largest and most famous department store

Pre-launch consulting and strategic planning

Dedicated warehouse equipment and process set-up

Backend system set-up and integration with SAP

Operational staff hiring and training

Order fulfillment, express delivery and COD

Dedicate Customer Service call center

Content and photo production (product catalogue)

Website development (retail and marketplace)

Digital marketing

Manage over 2,000 merchants on marketplace

Omni channel strategy, click-collect, CRM, loyalty program

Customized End-to-End Solutions:

Case Study - Matahari Mall.com (Lippo Group)

Retail & marketplace focused fulfillment center

Dedicated E-commerce warehouse for product storage and order fulfillment

80,000 sq ft of storage space, 60 person customer service center, and over 100,000 SKU’s from over 500 renowned global brands

Inbound processing of over 50,000 pieces daily with strict QC guidelines, operating 24 hours, 7 days a week

Production facilities with 5 photography studios


Fulfillment tailored to category or vertical (e.g. fashion, beauty, flash sales, marketplace)

High volume Inbound handling System driven Pick & Pack procedures Manage campaigns, seasonal and volume spikes

Inbound Inspection with Strict quality assurance standards

Outbound inspection verifying all relevant shipping documents

Return inspection to ensure only compliant returns are refunded.


High volume Inbound handling

Creating Inbound POs by matching each sku detail on the shipping documents against the material master

Manual allocation of skus into bins by sizes to ensure efficient storage structure

System driven Pick & Pack procedures

Pin point item pick by style, color and size Highly customized and detailed packaging requirements including wrapping, exact positioning of

wrappers and stickers, length of ribbon, securing of product in box etc

Manage campaigns, seasonal and volume spikes Batch pick and pack during seasonal, anility to handle over 10 times volume while remain delivering on

high SLA

Ecommerce Inventory Order Processing


Inbound Inspection

• Strict quality assurance standards• Inspecting shipment quality and quantity• Checking for original clothing tags• Inspecting shipments quality and quantity aligned

to the contractual standards between Matahari and its forwarders

• 100% Individual product’s quality examination including taking photos of items maintained in the quarantine location

Inspection Procedure

Outbound inspection• Throughout the outbound packaging procedure to

make sure it is aligned with the strict requirements set by Matahari

• Verifying all relevant shipping documents • Cleaning off dust and dirt prior to shipping

Return inspectionStrict returns qualification process to ensure only compliant returns are refunded.

• Return quality compliance • Return documentation verification


Customised order processing

• Item folding and repackaging according to guidelines

• Customised packageing based on type, season, campaign

• Gift with Purchase (GWP), freebies, inserts management

• Special care and handling during packing process

• Customised tagging labelling

• Gift set, gift wrap, bundling management

• Last steps QC checking on quality, quantity and related documents

Custom Outbound Handling and Packing


1. Liaise with courier provider in handling disputes

2. Inventory management for returned goods

3. Data capturing return reasons with monthly return analysis

4. 24 hrs put away lead-time from dock to stock to increase inventory optimization

5. Automatic refund report trigger for goods received in proper and good condition.

Custom RMA Process


Loreal Group (Kiehls, Loreal, Maybelline, Vichy, Garnier, Laroche)

• L‘Oreal is a global leader in Beauty and Cosmetics productsacross their many brands.

• aCommerce manages full assortment of products for all 6 brands across multi-channels

• aCommerce provides End-End ecommerce solutions of Web Development, Channel Management, Marketing, OrderFulfillment, Delivery

• aCommerce is Merchant of Record

Client Examples

• Bata is an internationally prominent footwear

and fashion brand with over 5K retail stores in 60 countries

• aCommerce processes orders from their variousmarketplace channels in Indonesia

• aCommerce manages 4,000 SKUs of inventory, Order Fulfillment, and Delivery services

• Moxy is a prominent ‘Curated’ lifestyle

retailer in Thailand and Indonesia

• aCommerce provides End-End ecommercesolutions of Web Development, Marketing, Order Fulfillment, Delivery

Client Examples

• Nescafe and RedCup are both award-winning

leading brands for coffee afficionados looking for convenience and great taste

• aCommerce provides End-End ecommerce solutions of Web Development, Channel Management, Marketing, Order Fulfillment, and Delivery

• aCommerce is the exclusive online distributor and Merchant Of Record

• HP is one of the world’s leading manufacturers of

PCs, Printers, and Accessories, for home and office solutions

• aCommerce provides End-End ecommerce solutions: Web Development, Channel Management, Marketing, Order Fulfillment, Delivery

• aCommerce is Merchant of Record

Example of Consumer Goods category client

Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15

46%

35%

16%

2% 1%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

GMV by Channel - 2015

BrandSite

MarketPlace

Social

BrandWebsite

MarketPlaces

Sales from multiple channels

Thank You

aCommerce Brief Intro

Documents

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