AcknowledgementA million thanks to the Almighty Allah, without whose support, there can be no work. I would also like to say thanks to Sir. Md lutfar Rahman, without his counseling and parallel skills I would have never been able to prepare this report.

General Description about Project:

We are going to start this business with the name of S & S which is abbreviation of two words Simple & Stylish. Business is based on the fashion industry of Bangladesh where the product line initially includes only 4 items Wallets, Belts, Ties and Cufflinks. The 1st outlet we will open in IUBAT and have a plan to enhance it the all major cities of Bangladesh.

Business type: we are going to start this business as partnership.

Name of the partners:

i) A S M Shihab

ii) Sanoar

iii) Sumon mia

Vision To be the 1st choice of customers by maintaining their satifaction

Mission

Our mission is to become the change leader and to produce the innovative and cost effective products to our customers, setting and maintaining high standards to earn profit by using state of art technologies.

Products:

We are initially starting business with 4 products. Our products are according to the customers demands and designed according to the new fashion trends. Products quality is high which available on the affordable price. To ensure the quality the products will only available on the S & S outlet.

Product line is as follow:

Wallets

Belts

Ties

Cufflinks

Our products are according to the customers demands and designed according to the new fashion trends. Products quality is high which available on the affordable price. To insure the quality the products will only available on the S & S outlet.

Marketing Plan:

Market Research:

We conducted market research before launching the product to know about the market trends and demand for the product, it also help us in our market segmentation. The data was collected through the structured interview and sample was taken from the population of IUBAT students.

Market Segmentation

We divided our market on the basis of Gender, Age, Location, Occupation, Education and Income.

Gender

We are targeting Male customers only in the Market.

Age

Targeted age group is 16 to 40 years, our products are mostly for the young generation but it can also attract the old age persons as the Ties, Belts and Wallets also used by this age peoples.

Location

We are starting business by opening 1st outlet in the IUBAT so the targeted customers will be located in IUBAT.

Occupation

We are targeting the all job holders, students and Businessmen in the city

Education

On the Basis of education our target customers are educated people.

Income: On the Basis of income the targeted customers having the monthly income more than Rs. 20,000.Competitors analysisAfter conducting marketing Research we come to know that we are facing lot of competition in Sargodha city from numbers garments shops and other brand available in the city. We have an advantage that we are entering in the market with low price (Market Penetration strategy) and we will be the 1st mover in IUBAT.Competition within an industry

Competitive forcesThreat to Industry Profitability

LowMediumHigh

Threat of substitutes

Threat of new entrants

Rivalry among existing firms

Bargaining power of suppliers

Bargaining power of customers

Four Ps

1. Product

2. Price

3. Promotion

4. Placement

Product:We are offering Ties, Belts, Cufflinks and Wallets

Quality

Product Quality will be high.

Packing

Packing is important to prevent product from dust and other things packing of of products make them neat and clean.

Availability of the productIn order to capture the market share the first thing is to ensure the availability of products, we are making all the possible efforts for the availability of the products.

Price

Price strategy

Our pricing strategy is Market Penetration to capture the maximum market share earlier. Credit sales

We do not offer any sales on credit basis; we mostly do business on cash bases in order to inject it more frequently in its operation.Placement Distribution Channel

Distribution Channel is the system through which the product is transferred from manufacturer to consumer. We are using following distribution channel.

MANUFECTURE R RETAIL CUSTOMERSPromotion

A heavy promotion regarding our product will definitely help us in getting maximum advantage, for that an extra amount have to pay for making an extra edge in the market. We will use the different promotional methods i.e. TV, Radio and outdoor advertisement, discounts offers and other promotional tools like public relation in the future. Slogan

Following is the slogan for S & S:

Better when its on youPEST Analysis

The pest analysis includes some of these basic factors:

Political Factors

Economic Factors Social Factors

Technological Factors Political FactorsWe are facing a lot of political instability in Bangladesh from many years which affects the business sector very much because new governments come with new policies which may results in winding up of any business. There may be a government can come up with new strategies which can affect the profitability ratios of business. Economic Factors:

There is an economic crunch is going is Bangladesh from last 2-3 years which has reduced the purchasing power of customers so when purchasing power decreases the demand of customers also decrease.

Social Factors:

Keeping in view the cultural trends in Bangladesh we have products which will be according to the cultural values of our society. This will also benefit us in the increasing of market potential. As we know that people changes their lifestyles and attitudes according to the new trends of society.

Technological Factors:

As we know that new technology in coming day by day. So we will be hoping for the new technology in fashion industry come up so that we are able to increase our sales.

SWOT Analysis

Strength:

Offering Low Price in market.

1st mover advantage in university of Sargodha.

High Quality products at low price.Weaknesses

Target market is little.

Management is not experienced.

High Advertisement budget required promoting the Brand.

Opportunities

Opportunity to enhance the business to other cities of Pakistan.

Opportunity to increase the product line under same brand nameThreats

High competition from rivals.

Threat of new entrance

Failure of business due to lack of experience

Financial PlanWe are going to start our business with the single outlet going to be opening in IUBAT. The estimated cost to start the business is as follow:

DescriptionAmount (BDT.)

Furniture & Fixture200,000

Equipments100,000

Goods300,000

Land and Building Rent300,000

Promotional Budget100,000

Total1,000,000

Harmful

Helpful

Internal Origin

External Origin