ACI Motors

1SBUACI Motors, ACI Agribusiness

BRANDACI Reaper

AGENDAROAD SHOW ACTIVATION FOLLOWED BY BTL

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2A Road Show Planning with an objective to establish ACI Reaper's Function of Usage Benefit Imageas Top of Mind among farmers

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Campaign: Road Show Activation followed by BTL

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Campaign: Road Show at Rural Spots

ACI REAPER

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Product: ACI Reaper

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Function of the Product Cropping Paddy/Rice and WheatThe USAGE Benefit of the Product Less Time Consuming (33.33 Katha in 1 Hour)

Save 87% Expense

Higher Level of Cropping

Harmless for the Crops

Save Labor Expense during the Season

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Target Group

Farmers (Non Users and/or Users)

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Target Audience (Secondary Target Group)

Agro ExpertSurrounded Farmers

Mass People

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Days, Routes & Spots

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Objectives

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Activities Basic Outline

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Activities Detail Outline BE FRIEND

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Activities Detail Outline BE SMILE

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The BIG Idea of the Road Show

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Positioning of the Brand

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Pre Activation

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Road Show Activation & Roll Out

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Road Show Activation & Roll Out

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Maath Dibosh Events

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Post Activation

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Rationale of the PositioningACI Agribusiness (itself) as well as its all SBUs (individually) provides agriculture based innovative technological solution to the farmers for enabling security of the country in the process of improving FARMERS sustainability by availing quality and better lifestyle and living.

ACI REAPER IS PROUDLY ONE OF INNOVATIVE TECHNOLOGICAL SOLUTION FOR ACHIEVING SMILES OF FARMERS, I.E., CREATING WEALTH FOR FARMERS

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Reference/Sample of Some Activities

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Reference/Sample of Some Activities

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Factors of this Road Show Designs & Modalities

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Benefits Analysis of this Road ShowThis ROAD SHOW ACTIVATION PROMISES at the Top of Mind of the TG:

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Logistics & Supports 1 or 2 Pick Up (01 Ton) Projector with Screen LCD/LED TV with DVD Player Sound System Generator Spray Colors (Green, Yellow, Red, Orange & Silver) Hotel Accommodation Field Forces respectively Spot wise (1 or 2 Concern/s) Daily Meals for 04 Persons

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Communication Materials Banners Cut Out Handbills Mobile Posters AV Backdrop Branded Pick Up T-shirt Notebook & Key Ring for Krishi Officer Graffiti Music (Song) Recorded Invitation Card for Maath Dibosh

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Lyric (Option) Folk Puthi Flavor

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Lyric (Option) Modern Band Flavor , ,

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Create a continuous consumerJOURNEY by bring to farmers life the brand essence of REAPER # FARMERS SMILE through series of FRIENDLY Brand Experiences to build innovative modern agricultural preferences

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