Achieving Membership Growth

Preparing an Action Plan

Adapted from a presentation by

Past Governor Ron Denham R.I.M.C.

Canada

Key Messages

• The traditional approach to Membership Development has failed to deliver results; a new approach is needed

• The key to successful growth lies in preparing and executing an effective Action Plan

The Context

ExciteAboutRotary

EducateIn

Rotary

InvolveIn

Club

Impacting The Community

InformAboutRotary

Inductinto

Rotary

Identify prospective members

Key Elements of an Action Plan

Inputs Activities Results

Examples of Inputs

•People

•Money

•Materials

•Information

•Energy

•Knowledge

Examples of Activities

•Collect information

•Analyze information

•Identify options

•Select the “best”

•Define the tasks

•Assign responsibility

•Set deadlines

•Carry out tasks

•Report back

Examples of Results

•New Members

•100% Retention rate

•New club formed in the district

How would you develop an action plan to reach a personal or professional goal?

Question:

•What did you want to achieve?

•How did you go about it?

•Did you get the results you expected, when you expected?

•If no, what did you do about it?

Example – The Process

Considerations

• State the results you wish to achieve

• Look at different methods of proceeding

• Assess, evaluate, choose

• Draw up a list of tasks

• Set time line

• Commit — start work

How to Develop an Action Plan for Membership Growth

Inputs•Club/ District goals

•Approval and Commitment of Club

Activities•Select strategy

•Prepare the Action Plan

•Proceed with the plan

•Induct

Results•Review and Evaluate Results

•Revise, Implement, Repeat

• What are your club/district goals?

• How do we get buy-in from the club(s)?

• Select the Strategy

• Preparing the Action Plan - Membership Committee

• Induct

• Review and Evaluate Results

• Revise, Implement, Repeat

Important Steps

• What are your club / district goals?

• How do we get buy-in from the club(s)?

•Review present situation

•Have committee propose strategies

•Identify roadblocks

Get buy-in from Club and Membership Committee

If we continue to do what we’ve always done, we’ll continue to get the same results

III. Selecting the Strategy

• Preparing the Action Plan - Membership Committee

• Induct (hopefully) — Introduce to Mentor!!

VI. Review and Evaluate Results

VII. Revise, Implement, Repeat

Membership Retention

Prepare, manage a similar process