Achieving client agency nirvana with Hightail
Transcript of Achieving client agency nirvana with Hightail
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Achieving Client-Agency NirvanaHow Hightail can help build strong creative relationships
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Misalignment between clients and agencies is common
Percent of respondents who agree they…
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Are good at demonstrating ROI
Understand clients' business
Understand how to drive sales
Can speak mind freely
Agencies Clients
Source: FASTCO.CREATE, RPA, USA TODAY
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Breakdowns in the creative process cause projects to be late and over budget
Unclear client feedback
Inefficient review process
39%
66% 64%
Poor project management
Unclear approval process
32%
26%
34%
2%
25%
Why do you miss deadlines or run over budget?
Source: Hightail survey
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Ultimately results in lost clients
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Demand for content is overwhelming
73% of marketers expect to produce more content in 2017 vs 2016
Source: Content Marketing Institute
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CONFIDENTIAL
Over 40% of marketers plan to add more agencies and freelancers
to help create content
Brands are relying on agencies to cope
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CONFIDENTIAL
Digital Designer
$137/hrArt Director
$178/hrChief Creative Officer
$861/hr
Creative Director
$283/hr
Account Exec
$98/hrSource: 4As Survey & AdAge
But costs add up fast
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have a solution in place to aggregate, organize, and
manage visual assets
27%
Source: CMO Council
75%of marketers feel they don’t have an effective
creative process
Source: Content Marketing Institute
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Improving creative efficiency is imperative to client-agency success
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The Creative Process is Complex
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66% of creative teams mostly get feedback in email
But only 30% think email is effective for
getting feedback
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“Stop ‘collaborating’ with me!”
30% annual employee turnover
rate at agencies
Source: MediaPost
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“Why doesn’t anyoneupdate their tasks?!?”
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Because your project management system
looks like this
But your creatives want to
work like this
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Hightail is built for creative teams
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Shared files
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Precise feedback
Shared files
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Precise feedback
Assigned tasks
Shared files
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Precise feedback
Assigned tasks
Updated versions
Shared files
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Precise feedback
Assigned tasks
Updated versions
Clear approvals
Shared files
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Can I use Hightail with my clients?
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10 ways Hightail makes it easier to work with your clients
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“I want to make it super easy for
my client to review our work.”
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“I don’t want my client to see all our internal
discussion.”
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“I need to get approvals from my
client faster.”
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“I want to be able to show we incorporated the client’s feedback.”
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“We need to get files from people
outside our agency.”
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“I want to know when my client has
reviewed our work."
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“We need to get the next round turned around in 3 days.”
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“I want our work to be seen in the best light.”
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“The work we prepare for our clients is super
confidential.”
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“I need to make sure my team will hit our client’s deadline.”
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Creative is messy.Hightail cleans it up.
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Hightail Helps
CLIENTS
to easily review your work
CREATIVES
to stay on top of creative projects
MANAGERS
to keep everyone on the same page
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Reduces review turnaround times from
4 days to 1
Saves 4 hours per shoot
Saves 5-10 hours per project
Speeds up review process by 35%
Gets feedback on-time
Saves 10 hours per week
Improve Creative Efficiency