Achieve GreenPromoting the Role of Vinyl in Green Building

Allen BlakeyVP Industry & Govt. Affairs

The Vinyl Institute, USA

Fourth Andean Conference PVC and Sustainability

Bogota,Sept. 28, 2010

The Built Environment

About 70% of PVC/vinyl goes into building products in US

Because of this important market, the Vinyl Institute researched and developed an educational program for “building professionals”

Who is Most Influential In Constructing a Building?

ConstructorConstructorConstructorConstructorDesignerDesignerDesignerDesigner SupplierSupplierSupplierSupplier RegulatorRegulatorRegulatorRegulator

PublicPrivateLargeSmallShortLongDeveloperFacility Mgr.LenderBroker

ArchitectEngineerSpecifierInterior-designerConsultant

General Contr.Sub-contractorConst. Mgr.Builder

ManufacturerDealerDistributor

FederalStateLocalOfficial

$$$$

$$

OwnerOwnerOwnerOwner

Source: George Middleton & Associates, Inc. 2009

Goal: Educate Architects, Designers

We focus on architects and interior designers

Learn what they do, how they think

Educate them with neutral, factual information

Empower them to continue specifying PVC products

Show how vinyl can fit in their designs

Photo Credit: Bolon, UK

IN DESIGN45-minute continuing education course for building professionals

Architects/designers earn credit for course

1,500 professionals take course annually

Lunch presentations at design firms

Trade show seminars

Manufacturer-sponsored events

Course covers:AttributesManufacturingFire SafetyAir QualityAestheticsRecyclability InnovationReference &Sustainability tool

IN DESIGN

IN DESIGN

But is Vinyl Sustainable?

Many architects and designers today want to know how products can promote sustainability and reduce environmental impact

We needed a new program element on PVC’s benefits – something that proved PVC belongs in green buildings

IN DESIGN

www.achievegreen.net

www.achievegreen.net

Spread sheets can be downloaded from a web site

LEED™ New Construction v.3

Green Building Initiative/ANSI 01-2010

www.achievegreen.net

www.achievegreen.net

achievegreen.net

Achievegreen is multi-functional

Supports PVC’s role in green building and reduced impacts

Shows PVC’s compatibility with LEED and Green Globes

Provides a resource and marketing tool for the vinyl industry

Site/ Landscape

Regulators

Operations(Function)

ProductManufacturers

Architecture/ Engineering/

Interiors

Construction/ Cost

Estimating

Users

Organization/Client

Sustainable Process:

HighPerformance

Buildings

achievegreen.net

2010 goal: Get product manufacturers to list their companies in the spread sheets

Held webinars for 100 companies to explain the program

75 companies list products in >100 point categories

Hundreds of web site visits

Marketing

2010 and beyond: Hope more companies will list products and promote the web site to their architect and designer customers

We are also starting to market through our CE course and conference presentations

Thank you!