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Achieve Agility in Less TimeMarketing Operations Cloud Express with Production Management

MARKETING.TERADATA.COM2

Improve Marketing Efficiencies through Workflow Management

As production demands on your

marketing team grow, resource

alignment and overall project planning

become increasingly complex.

Marketers struggle to bring together

a consolidated view of their marketing

activities. This leads to an inability

to leverage insights from across

the organization to make informed

decisions and implement new strategies.

Additional challenges include:

• Over-extended resources and

tightening time frames

• Competing priorities for limited IT

resources

• Fragmentation of the organization

and message

• Lack of marketing planning and task

management coordination

• Inability to maximize people and

assets to facilitate rapid execution

What would you do if you knew you

could free your marketing efforts from

process restrictions in just five weeks?

Imagine a centralized view of your

marketing that includes progress on

campaigns in development, availability

of resources, and access to results on

activities in-market. Teradata can power

your marketing workflow and process

management with our leading Marketing

Resource Management solution.

To make it easier for marketers to take

advantage of this powerful solution,

Teradata has developed pre-configured

packages of common product modules

called Cloud Express. As an affordable

and rapidly implemented package,

Marketing Operations Cloud Express

with Production Management makes

it easier and faster to get a workflow

management program up and running.

Power your marketing with

individualized insights from Teradata

Integrated Marketing Cloud. You have

the data you need to know more about

your marketing, the agility and tools to

ignite action, and freed up resources to

improve brand engagement.


Power Your Marketing with the Teradata Integrated Marketing Cloud

Achieving the individualized insights

needed to ignite your marketing

starts with the Teradata Integrated

Marketing Cloud, the critical component

in gaining a centralized view of data

from marketing initiatives throughout

the organization. Simplify marketing

through holistic individual insights.

Empower efficient processes through

our integrated and flexible platform.

Deliver customer engagement through

dynamic, real-time experiences.

Centralized marketing planning,

budget and resource allocation, and

asset storage aid in the journey to

gather data and develop individualized

insights to inform all facets of data-

driven marketing. This is achieved

with Teradata’s Marketing Resource

Management solution. This set of

processes and capabilities is designed

to enhance a company’s ability to

orchestrate and optimize marketing

budgets and resources.

Additionally, this solution enables

marketers to manage the resources to

develop and deliver campaigns and

creative assets. Marketing Resource

Management has enabled partner

companies to achieve the following

results:

• Reduced operational costs up to 45%

• Realized 20% higher campaign

response

• Launched revenue generating

products or campaigns 50% faster


Marketing Operations Cloud Express with Production Management

Marketers seeking an easy-to-

implement, cloud-based Marketing

Resource Management solution that

can be put into production in a short

period of time will find what they need

from Marketing Operations Cloud

Express with Production Management.

This workflow package takes that

expectation one step further, providing

pre-configured software packaged from

more than a decade of experience and

best practices.

Additionally, Cloud Express includes a

comprehensive services bundle to help

ensure you see immediate value from

your implementation. This flexible option

affords marketers the opportunity to add

more Marketing Operations modules and

features after implementation.

To help marketers begin optimizing

their processes quickly, Teradata has

configured a ready-to-use Marketing

Resource Management solution that

includes the following features.

• Workflow templates and supporting

configuration

• Cloud Hosting

• Getting Started Training

• Enablement Services

• Extended Services

Features of Production Management

Whether you’re creating a print or

banner ad, developing an event plan, or

executing a multi-channel individualized

campaign driven by customer data,

there are processes and people

involved. Marketing Operations Cloud

Express centralizes all the tasks, dates,

deliverables, resources, and personnel

needed to successfully complete each

marketing initiative.

With the Asset Library module, you

have the ability to store, share, and

manage key digital assets and other

marketing deliverables (such as

collateral, presentations, advertising

and corporate branding elements) with

support for all media types. Marketing

production has never been easier.


Pre-Configured Marketing

Resource Management Software

Asset Review Workflow:

This workflow provides an automated

workflow process for conducting

reviews of existing or updated creative

materials. The end-to-end process is

comprised of Asset Preparation, Asset

Review, as well as Delivery and Archive.

This process should be used for all

asset re-reviews. This is a streamlined

process, similar to the Creative

Development process, but contains only

those steps needed for this purpose.

The process can be tracked in detail,

from asset selection to final disposition,

with multiple reviews and iterations,

as required. This provides department

visibility, enables workload analysis

and planning, as well as facilitates cost

analysis and comparisons.

Creative Development Workflow:

This workflow delivers a solution for

conducting consistent, repeatable

development of creative. The end-

to-end process is comprised of the

Strategy and Concept Development,

Creative Production, Delivery and

Archive activities, including Reporting

and Post Project Analysis.

The design is modular, allowing for easy

reorganization of process parts and

optimized administration. Implementing

this solution will allow the marketing

organization to have consistent

execution and tracking of all creative

development efforts, as well as maintain

control of the brand itself.

Email Production Workflow:



execution of email campaigns. The

end-to-end process is comprised of

the Digital Strategy and Planning,

Email Production, Email Deployment

Preparation and Testing, Scheduling,

Execution and Monitoring activities,

including Reporting and Post Project

Analysis. Implementing this solution

will allow the marketing organization

to have better tracking of all email

campaign efforts, as well as better

control of the brand itself.

The process promotes the reuse

of existing assets, preserving the

marketing resources needed to get

emails out the door. The entire Email

Production process can be tracked

in detail, from designing the strategy

and producing the email, to testing,

executing, and analyzing the results.

The sub-processes can all be tracked

with multiple iterations and reviews.


When all Event activities are entered

into Marketing Operations, a complete

view of the Event Management process

can be achieved. Individual activities

can record the steps taken to complete

an event request, track event materials

that have been created, manage the

invite and execution process, and record

completion statistics on the overall effort.

Event Management Workflow:



production of events. The end-to-end

process is comprised of the Event

Conceptualization and Approval, Event

Planning, Event Audience Management,

Event Execution, and Post-Event Closeout.

Key Modules of Marketing Operations Cloud Express with Production Manager

• Workflow Manager

Flawlessly execute activities with

increased team collaboration and

cooperation fueled by comprehensive

workflows. These automated

workflows document and assign

tasks, dates, and deliverables to

specific individuals.

• Work Request Manager

Marketers or salespersons around the

office or globe can initiate marketing

projects through a configurable and

simple three-step process accessed

through an intuitive web-based portal

interface.

• Print Annotations

Users can perform electronic markup

of material as part of a review process.

Easily tag reference material so that

HTML links can be placed on the

marketing material for review to

provide quick access for validating a

claim made. Changes and comments

can be tracked to each annotation

within the application.

• Asset Library

Whether producing ads for traditional

offline media distribution or creating

individualized emails for a data-driven,

multi-wave marketing campaign,

marketers can centralize assets in an

easily accessible, searchable library.

As part of the integrated solution,

Workflow Manager

Workflow Manager provides a simple “drag and drop” interface for creating best practice templates.


the library also enables collaboration

on the creation of any digital marketing

asset by centralizing the reviews and

approvals for marketing materials.

• Business Rules Manager

Marketing departments each come

with their own set of specific needs

for access to marketing activities.

Whether you manage accessibility and

approval processes according to role

or job function, you can configure the

appropriate ‘if-then’ rules to suit your

needs.

• Reviews and Approvals

Create automated voting for key steps

in the review and approval process.

Voting information and comments

feed an audit trail that is always

accessible.

• Operations Calendar

Keep everyone informed with a

centralized, global calendar that

displays all your marketing initiatives

and the associated details. Calendars

can be exported to iCals for easy

integration with standard email

calendar tools or PDF providing

visibility to non-users.

• Marketing Dashboard

Personalized dashboards for users and

executives provide single-click visibility

into key operating metrics in real-

time. This fully integrated and secure

reporting tool includes a wizard-like

report designer that lets users select

which pieces of data they would like

to see in the dashboard. Further,

individual users are able to format the

reports to their preferences.

• Reports and Dashboards

All Reports can be viewed within

Marketing Operations via the main

application and Portal or via an

attachment in an email. The Reporting

Portal also provides a searchable

web-based repository of all native and

integrated reports. Automatic email

distributions can be set-up to send

reports on a regular cadence.

Supporting Your Production Management Solution

By choosing Marketing Operations Cloud

Express with Production Management,

you get more than a pre-configured

workflow management solution. This

affordable operations package includes

all the support your company will need to

achieve value and engagement within five

weeks of launch.

Teradata supports implementations of

every size on a daily basis for hundreds

of global marketing clients. Teradata’s

services connect personally with you and

your team, becoming an active partner

in your marketing efforts and helping to

ensure success. The Teradata Marketing

Applications Services team will provide

expert support from program launch to

team training and through user support.


Enablement ServicesImplementing a successful workflow

management solution requires planning

and expert guidance. Your company will

be guided by Teradata’s Enablement

Services team. This implementation

team will work directly with your

team to install Marketing Operations

Cloud Express and configure the

solution based on best practices. The

Enablement Services team will have

your package installed and ready for

testing in a month.

While installation of Marketing

Operations completes, other members

of your operations team can attend

a proven training course designed

specifically for your workflow solution.

This three-day, getting started boot

camp will prepare your staff to begin

using the solution immediately. These

power users can then help the rest of the

marketing team adopt the new workflow

process and achieve effective practices.

Optimization Services Your team will have a single point of

contact to resolve any technical or

operational issues that may arise. As a

base package, Marketing Operations

Cloud Express includes more than

60 hours of direct access to live

professionals who are familiar with

all aspects of integrated marketing

software and infrastructure. Additional

technical support options are available.

This personalized support network

will keep program up, running, and

profitable—at all hours of the day.

Cloud ServicesYour company will benefit from a cloud-

based workflow management solution.


enables a complete solution from a

single vendor without costly investments

in additional IT infrastructure or

additional third-party services.

The initial package includes 100 GB of

storage space, 24/7 uptime, disaster

recovery options and a week of data

retention. This standard product

integration also includes automatic

upgrades for major releases. By

providing secure, scalable, reliable data

access, and outstanding performance,

Teradata’s integrated marketing solution

allows marketers to focus on improving

the customer experience rather than

their technology tools.

Service is an integral part of your

Teradata Marketing Operations Cloud

Express investment. Our teams are

committed to providing support

that ensures your initiatives are

highly successful and that workflow

management is fully operational.

Teradata achieves this by investing in

our people, processes, and tools to

provide extensive support facilities

with certified personnel at local,

regional, and global levels. Teradata

provides cloud delivery services,

application infrastructure support, and

24/7 technical support, giving you

confidence in the operational success of

your solution.


Making Marketing Agile

A centralized view of your marketing

efforts allows you and your team to

make your marketing more agile. With a

single workflow solution to consolidate

disparate projects and shared

resources, marketing can reallocate

resources including dollars, personnel,

and time to maximize efficiency. Or

better yet, distribute high-performing

marketing materials across the

organization to improve results.

More than any other marketing

operations automation solution,


with Production Management exhibits

a single, detailed view of internal

operations. This affordable, quick-to-

value solution allows marketers to take

a significant step toward leveraging

individualized insights on their data-

driven marketing journey by taking

control of creative processes, stakeholder

alignment, and resource usage. These

marketers are developing stronger, more

successful go-forward strategies.

Power your marketing with individualized

insights from Teradata. Know more

about your marketing, your customers,

and your business. Empower your

organization by providing greater

marketing agility to do more with that

data to deliver results and drive revenue.

For more information on how Teradata

Marketing Resource Management can

be used to power your marketing, please

visit Marketing.Teradata.com.

10000 Innovation Drive, Dayton, OH 45342 Marketing.Teradata.com

“We power marketing.” is a trademark, and Teradata and the Teradata logo are registered trademarks of Teradata Corporation and/or its affiliates in the U.S. and worldwide. Teradata continually improves products as new technologies

and components become available. Teradata, therefore, reserves the right to change specifications without prior notice. All features, functions, and operations described herein may not be marketed in all parts of the world. Consult your

Teradata representative or Marketing.Teradata.com for more information.

Copyright © 2015 by Teradata Corporation All Rights Reserved. Produced in U.S.A.

4.15 EB-8819

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