ACE your website. AWE your users.
description
Transcript of ACE your website. AWE your users.
WHEN I SAY JUMP, YOU
JUMP.
OK.
- Det kommer nästan ingen genomden där dörren.Jag visste väl att
webben inte skulle leverera!
–NOBODY IS WALKING THROUGH THAT DOOR! I KNEW THE INTERNET WOULDN’T WORK!
IMPRESSIONSEXPECTATIONS
ENTRYINTERACTION
RESULTEXIT
EXPERIENCE
IMPRESSIONSEXPECTATIONS
ENTRYINTERACTION
RESULTEXIT
EXPERIENCE
MARKETING WEB SALES
IMPRESSIONSEXPECTATIONS
ENTRYINTERACTION
RESULTEXIT
EXPERIENCE
MARKETING WEB SALES
CUSTOMER SERVICE / SUPPORT
ATTRACT
CLARIFY
ENGAGE
ADAPT
WOW
EXTEND
ATTRACT
CLARIFY
ENGAGE
ADAPT
WOW
EXTEND
ATTRACT
CLARIFY
ENGAGE
ADAPT
WOW
EXTEND
ATTRACT
CLARIFY
ENGAGE
ADAPT
WOW
EXTEND
ATTRACT
CLARIFY
ENGAGE
ADAPT
WOW
EXTEND
CAN I GET THIS DELIVERED TOMORROW?
NO, I’M AFRAID THAT COSTS EXTRA...
YES, OF COURSE! HOW WOULD YOU LIKE TO
PAY FOR THAT?
ATTRACT
CLARIFY
ENGAGE
ADAPT
WOW
EXTEND
ATTRACT
CLARIFY
ENGAGE
ADAPT
WOW
EXTEND
ONE MORE...
CONSIDERcan you build an upload form for publishing photos to a website?
CONSIDERcan you help people share
photos online?
#7SOLVE THE
RIGHT (USER’S) PROBLEM
Create superior websites by eliminating hurdles throughout the user journey. Advice from @axbom at #sdc2012 http://axbom.se/sdc
Want to learn more? Listen to uxpodcast.com and follow @axbom on Twitter.