Accountants the market place and threats ahead - practice growth consultancy, sales for...
-
Upload
dan-richards -
Category
Business
-
view
327 -
download
1
description
Transcript of Accountants the market place and threats ahead - practice growth consultancy, sales for...
![Page 1: Accountants the market place and threats ahead - practice growth consultancy, sales for accountants by insight marketing](https://reader036.fdocuments.net/reader036/viewer/2022062702/55496c45b4c905dd558b4f06/html5/thumbnails/1.jpg)
Consultancy | Training | Implementation | Online | Offline | Practice Growth
The Market Place.... And the threats ahead.
![Page 2: Accountants the market place and threats ahead - practice growth consultancy, sales for accountants by insight marketing](https://reader036.fdocuments.net/reader036/viewer/2022062702/55496c45b4c905dd558b4f06/html5/thumbnails/2.jpg)
Consultancy | Training | Implementation | Online | Offline | Practice Growth
Where are we now?• 1992 to 2007 the Economy grew by 2.68% pa • 2008 to 2009 the economy shrunk by 4.9%!
![Page 3: Accountants the market place and threats ahead - practice growth consultancy, sales for accountants by insight marketing](https://reader036.fdocuments.net/reader036/viewer/2022062702/55496c45b4c905dd558b4f06/html5/thumbnails/3.jpg)
Consultancy | Training | Implementation | Online | Offline | Practice Growth
![Page 4: Accountants the market place and threats ahead - practice growth consultancy, sales for accountants by insight marketing](https://reader036.fdocuments.net/reader036/viewer/2022062702/55496c45b4c905dd558b4f06/html5/thumbnails/4.jpg)
Consultancy | Training | Implementation | Online | Offline | Practice Growth
![Page 5: Accountants the market place and threats ahead - practice growth consultancy, sales for accountants by insight marketing](https://reader036.fdocuments.net/reader036/viewer/2022062702/55496c45b4c905dd558b4f06/html5/thumbnails/5.jpg)
Consultancy | Training | Implementation | Online | Offline | Practice Growth
Whatever happens - remain agile
Further change is guaranteed therefore you must have a plan in place whilst remaining agile
“If you find change difficult you want to try redundancy”
Norman Swartzkoph
![Page 6: Accountants the market place and threats ahead - practice growth consultancy, sales for accountants by insight marketing](https://reader036.fdocuments.net/reader036/viewer/2022062702/55496c45b4c905dd558b4f06/html5/thumbnails/6.jpg)
Consultancy | Training | Implementation | Online | Offline | Practice Growth
The Digital March
Accountant 5 millionAccountants 3.35 millionAccounting 11 millionChartered accountant 823kAppsBlogsCloud and SDE
![Page 7: Accountants the market place and threats ahead - practice growth consultancy, sales for accountants by insight marketing](https://reader036.fdocuments.net/reader036/viewer/2022062702/55496c45b4c905dd558b4f06/html5/thumbnails/7.jpg)
Consultancy | Training | Implementation | Online | Offline | Practice Growth
The Digital March
Accountant 5 millionAccountants 3.35 millionAccounting 11 millionChartered accountant 823kAppsBlogsCloud and SDE
The rate of change & innovationwithin accountancy firms is less than the rate of innovation outside it
![Page 8: Accountants the market place and threats ahead - practice growth consultancy, sales for accountants by insight marketing](https://reader036.fdocuments.net/reader036/viewer/2022062702/55496c45b4c905dd558b4f06/html5/thumbnails/8.jpg)
Consultancy | Training | Implementation | Online | Offline | Practice Growth
It doesn’t work anymore!
Do what you’ve always done……………..
![Page 9: Accountants the market place and threats ahead - practice growth consultancy, sales for accountants by insight marketing](https://reader036.fdocuments.net/reader036/viewer/2022062702/55496c45b4c905dd558b4f06/html5/thumbnails/9.jpg)
Consultancy | Training | Implementation | Online | Offline | Practice Growth
It doesn’t work anymore!
Do what you’ve always done……………..
….and you’re unlikely to get what you’ve always got!
![Page 10: Accountants the market place and threats ahead - practice growth consultancy, sales for accountants by insight marketing](https://reader036.fdocuments.net/reader036/viewer/2022062702/55496c45b4c905dd558b4f06/html5/thumbnails/10.jpg)
Consultancy | Training | Implementation | Online | Offline | Practice Growth
The Big Disconnect
• From our prospects• From our clients
Do what you’ve always done…………….. and you’re unlikely to get what you’ve always
got!
![Page 11: Accountants the market place and threats ahead - practice growth consultancy, sales for accountants by insight marketing](https://reader036.fdocuments.net/reader036/viewer/2022062702/55496c45b4c905dd558b4f06/html5/thumbnails/11.jpg)
Consultancy | Training | Implementation | Online | Offline | Practice Growth
The Big Disconnect
• ICAEW Feb 2009!BEING UPDATED BY A AGE
• Only 39% of all accountancy firms have a website
• Only 22% of accountancy sole practitioners have a website
• 26% of all those believe their website has little or no value!!!
![Page 12: Accountants the market place and threats ahead - practice growth consultancy, sales for accountants by insight marketing](https://reader036.fdocuments.net/reader036/viewer/2022062702/55496c45b4c905dd558b4f06/html5/thumbnails/12.jpg)
Consultancy | Training | Implementation | Online | Offline | Practice Growth
The Big Disconnect – It doesn’t work!
From marketing realities• PPC• Relational telemarketing• Websites• Direct mail• Referrals• Blogs• Apps
![Page 13: Accountants the market place and threats ahead - practice growth consultancy, sales for accountants by insight marketing](https://reader036.fdocuments.net/reader036/viewer/2022062702/55496c45b4c905dd558b4f06/html5/thumbnails/13.jpg)
Consultancy | Training | Implementation | Online | Offline | Practice Growth
The use of smartphones is booming!
![Page 14: Accountants the market place and threats ahead - practice growth consultancy, sales for accountants by insight marketing](https://reader036.fdocuments.net/reader036/viewer/2022062702/55496c45b4c905dd558b4f06/html5/thumbnails/14.jpg)
Consultancy | Training | Implementation | Online | Offline | Practice Growth
B.Y.O.D
![Page 15: Accountants the market place and threats ahead - practice growth consultancy, sales for accountants by insight marketing](https://reader036.fdocuments.net/reader036/viewer/2022062702/55496c45b4c905dd558b4f06/html5/thumbnails/15.jpg)
Consultancy | Training | Implementation | Online | Offline | Practice Growth
Are you being left behind?
![Page 16: Accountants the market place and threats ahead - practice growth consultancy, sales for accountants by insight marketing](https://reader036.fdocuments.net/reader036/viewer/2022062702/55496c45b4c905dd558b4f06/html5/thumbnails/16.jpg)
Consultancy | Training | Implementation | Online | Offline | Practice Growth
Don’t get left behind
Check the reality with;•App’s•Apples to accounting•Mobiles to MYOB
![Page 17: Accountants the market place and threats ahead - practice growth consultancy, sales for accountants by insight marketing](https://reader036.fdocuments.net/reader036/viewer/2022062702/55496c45b4c905dd558b4f06/html5/thumbnails/17.jpg)
Consultancy | Training | Implementation | Online | Offline | Practice Growth
How does your website make you react?
![Page 18: Accountants the market place and threats ahead - practice growth consultancy, sales for accountants by insight marketing](https://reader036.fdocuments.net/reader036/viewer/2022062702/55496c45b4c905dd558b4f06/html5/thumbnails/18.jpg)
Consultancy | Training | Implementation | Online | Offline | Practice Growth
Sadly, this website differentiates the firm.... In the wrong direction!
![Page 19: Accountants the market place and threats ahead - practice growth consultancy, sales for accountants by insight marketing](https://reader036.fdocuments.net/reader036/viewer/2022062702/55496c45b4c905dd558b4f06/html5/thumbnails/19.jpg)
Consultancy | Training | Implementation | Online | Offline | Practice Growth
![Page 20: Accountants the market place and threats ahead - practice growth consultancy, sales for accountants by insight marketing](https://reader036.fdocuments.net/reader036/viewer/2022062702/55496c45b4c905dd558b4f06/html5/thumbnails/20.jpg)
Consultancy | Training | Implementation | Online | Offline | Practice Growth
30 enquiries in 16 weeks since going live
Doubled phone enquiries
Websites work!
How seriously are you taking yours?
![Page 21: Accountants the market place and threats ahead - practice growth consultancy, sales for accountants by insight marketing](https://reader036.fdocuments.net/reader036/viewer/2022062702/55496c45b4c905dd558b4f06/html5/thumbnails/21.jpg)
Consultancy | Training | Implementation | Online | Offline | Practice Growth
• How will your firm respond?• What steps are you already taking?• Three firms I’ve met with in the last week
alone have reported annual net growth of between 10-20%
![Page 22: Accountants the market place and threats ahead - practice growth consultancy, sales for accountants by insight marketing](https://reader036.fdocuments.net/reader036/viewer/2022062702/55496c45b4c905dd558b4f06/html5/thumbnails/22.jpg)
Consultancy | Training | Implementation | Online | Offline | Practice Growth
Integrate
![Page 23: Accountants the market place and threats ahead - practice growth consultancy, sales for accountants by insight marketing](https://reader036.fdocuments.net/reader036/viewer/2022062702/55496c45b4c905dd558b4f06/html5/thumbnails/23.jpg)
Consultancy | Training | Implementation | Online | Offline | Practice Growth
Key Threats still ahead...
• Apples to Accounting...• Your current clients...• Compliance fees...• Legislation...
![Page 24: Accountants the market place and threats ahead - practice growth consultancy, sales for accountants by insight marketing](https://reader036.fdocuments.net/reader036/viewer/2022062702/55496c45b4c905dd558b4f06/html5/thumbnails/24.jpg)
Consultancy | Training | Implementation | Online | Offline | Practice Growth
• How will you respond to the cloud?• Value is more vital than ever• Communication & Accessibility are key
![Page 25: Accountants the market place and threats ahead - practice growth consultancy, sales for accountants by insight marketing](https://reader036.fdocuments.net/reader036/viewer/2022062702/55496c45b4c905dd558b4f06/html5/thumbnails/25.jpg)
Consultancy | Training | Implementation | Online | Offline | Practice Growth
Don’t traverse alone
…Don’t traverse them alone…
![Page 26: Accountants the market place and threats ahead - practice growth consultancy, sales for accountants by insight marketing](https://reader036.fdocuments.net/reader036/viewer/2022062702/55496c45b4c905dd558b4f06/html5/thumbnails/26.jpg)
Consultancy | Training | Implementation | Online | Offline | Practice Growth
Proven consultants for the Accountancy profession
• David Oliver
• Joel Oliver
• Dan Richards
• John Braithwaite
• James Potter
• Richard Rouse
![Page 27: Accountants the market place and threats ahead - practice growth consultancy, sales for accountants by insight marketing](https://reader036.fdocuments.net/reader036/viewer/2022062702/55496c45b4c905dd558b4f06/html5/thumbnails/27.jpg)
Consultancy | Training | Implementation | Online | Offline | Practice Growth
Trusted by....