Accountancy Media Pack 2015 media pack and/or on the Order Confirmation for supplying artwork, copy

download Accountancy Media Pack 2015 media pack and/or on the Order Confirmation for supplying artwork, copy

of 10

  • date post

    19-Jul-2020
  • Category

    Documents

  • view

    3
  • download

    0

Embed Size (px)

Transcript of Accountancy Media Pack 2015 media pack and/or on the Order Confirmation for supplying artwork, copy

  • Ac co

    un tan

    cy

    Me dia

    P ac

    k

    20 15

  • Accountancy is the complete solution

    Insight Analysis

    Verifiable CPDNow more than ever, accountants and tax professionals need the best independent technical

    news and analysis to help them deal with an increasingly complex financial world.

    For over 124 years Accountancy has constantly adapted to stay at the forefront of developments in the world of finance and accounting. Now it’s changing again to help the profession stay one step ahead, and in doing so creating a unique targeted proposition for advertisers and commercial partners to reach the leaders and decision makers in the worlds of accountancy and tax.

    Since breaking our links with the ICAEW in February 2012 Accountancy has been a truly independent voice of the accounting profession. And by

    remaining part of the world’s largest professional publisher for accountants and tax professionals, we will draw on our extensive resources to create a unique product that combines up to the minute news with in depth technical insight and verifiable continuing professional development (CPD).

    Unlike many magazines, which have simply added a website to their paper offering, Accountancy is a truly multi-media product. At its heart is Accountancy Live, driving the online agenda every day. The Accountancy News iPhone App and our three times a week e-newsletters keep users up to date with all the latest developments is the world of finance, while the flagship Accountancy magazine provides fresh in-depth insight and analysis every month, and is now available as both a print and iPad tablet edition.

    Contents Our products ............................................................ 3 Our audience ............................................................ 4 Accountancy advertising ratecard ........................... 5 Mechanical specifications ......................................... 6 Accountancy Live ..................................................... 7 E-newsletter, tablet edition and News App ............ 8 Terms & Conditions ............................................... 9

    2

  • Insight Analysis

    Verifiable CPDOur new media mix allows real choice for customers and provides new ways

    for accountants and tax professionals to access our high quality technical content.

    Accountancy magazine Accountancy Live Accountancy tablet edition

    Accountancy News App

    Accountancy e-newsletter

    Available to buy on subscription appeals

    principally to individual subscribers

    Available on annual subscription, purchased mostly by accountancy firms and company finance teams

    on a multi-user basis

    New multi-platform format for the

    industry’s leading title

    Available to download free from the iTunes App Store, updating throughout the day

    Mailed free three times a week

    to over 14,000 registered users

    For advertisers this means a new and more intimate connection with accountants and tax professionals because:

    Q Users are paying subscribers – the best guarantee that they will read and use the product Q Organisation-wide subscriptions mean we know who is using the product and what they are interested in Q Enhanced technical coverage means accountants turn to Accountancy as an essential part of their daily professional lives

    With our history, our unique position in the world of professional publishing and our access to the best technical brains in the industry Accountancy really is THE independent voice of the profession.

    3

    co nt

    en ts

  • So why Accountancy?

    Insight Analysis

    Verifiable CPD Accountancy is the ONLY independent

    magazine in the UK for qualified accountants. With no institute affiliations and no hidden agendas it is unafraid to speak out for the profession.

     Accountancy Live offers a unique opportunity to advertise directly to users who are paying subscribers and who have chosen Accountancy as a vital source on information that plays a crucial role in their daily working lives.

     No wastage – your message will be targeted directly at people who have shown their commitment to reading and using the product they have paid to subscribe to.

    What is the audience?

    In building the new Accountancy we have created a launch profile of our customers. During the first year, as subscriptions grow, we have built a database from CCH’s comprehensive market insight which will be used to supplement the magazine circulation to 15,000 per issue with a profile split equally between business and practice.

    Within this split the profile of the magazine is as follows:

    Online we will report the profile as it builds but across all media we expect the distribution of professional body membership to be approximately 85% ICAEW, 10% CIMA and 5% ACCA. We will release a quarterly update of this media pack showing the actual distribution as sales build.

    21% Senior Financial Manager

    30% Partner/Owner/ Proprietor

    24%

    5%

    20%

    CEO/Chairman/MD

    Group Financial Controller/ Financial Controller

    FD/CFO/ Head of Finance

    85% ICAEW

    10% CIMA

    5% ACCA

    4

    co nt

    en ts

  • Accountancy advertising ratecard Effective 1 February 2013

    Insight Analysis

    Verifiable CPDDPS ............................................................................... £8,000

    PAGE ............................................................................ £4,450 HALF PAGE .................................................................. £2,700 QUARTER PAGE .......................................................... £1,500 COVERS ........................................................................ £5,050 ANNUAL DiRECTORy .................................................. £3,780 BUSiNESS SERViCES .................................................. £130 pscc

    Agency Commission 10%

    Loose inserts (up to 20 grams): Full run ........ £139 per thousand Inserts in excess of 20 grams ....................... price on application Bound-in inserts (up to 20 grams): ................ £160 per thousand For inserts in excess of 20 grams ................. price on application

    All rates quoted subject to VAT

    For further information, contact the advertising team on

    020 8247 1428

    Deadlines January ........................... 12/12/14 29/12/14 February .......................... 16/01/15 30/01/15 March .............................. 13/02/15 27/02/15 April ................................. 13/03/15 27/03/15 May ................................. 17/04/15 24/04/15 June ................................ 15/05/15 29/05/15 July ................................. 12/06/15 26/06/15 August ............................. 17/07/15 31/07/15 September ...................... 14/08/15 28/08/15 October ........................... 11/09/15 25/09/15 November ....................... 16/10/15 30/10/15 December ....................... 13/11/15 27/11/15 January 2016 .................. 11/12/15 29/12/15

    COPy DEADLiNE

    PUBLiCATiON DATE

    5

    co nt

    en ts

  • 9

    Mechanical specifications

    Insight Analysis

    Verifiable CPDTo supply artwork for Accountancy magazine you must ensure that your file meets these requirements. If you have any problems please

    do not hesitate to contact us on the telephone numbers listed below.

    Artworks should be provided as a print ready PDF created to PDF/X industry standards. Further information can be found at www.ppa. co.uk/resources/guides-and-standards/production/pass4press/

    PDF files must contain only:

    Q CMYK colours Q CMYK images of at least 300dpi Q Embedded fonts Q Flattened images

    Should your artwork not adhere to these requirements, the publisher cannot be held responsible for any reproduction errors that may occur.

    NB. Any files supplied non-CMYK (eg. RGB) may print with unexpected results due to possible colour shifts/changes during CMYK conversion.

    Email your artwork to: elly.kiss@wolterskluwer.co.uk Tel: +44 (0)20 8247 1428350

    Double Page Spread 1 Bleed 303 x 432mm 2 Trim 297 x 420mm 3 Type Area 270 x 390mm

    Please allow 6mm in total at the spine (3mm on each bound side)

    G u tt

    e r

    1

    2

    3

    Full Page 4 Bleed 303 x 216mm

    5 Trim 297 x 210mm 6 Type Area 270 x 180mm

    4

    5

    6

    Half Page Type Area 7 Vertical 270 x 88mm 8 Horizontal 130 x 180mm

    7

    88 Quarter Page Type Area 9 130 x 88mm

    6

    co nt

    en ts

  • Insight Analysis

    Verifiable CPDwww.accountancylive.com is updated daily with the latest, breaking news stories. With good quality, wide ranging editorial coverage it is fast becoming

    top of accountants daily favourite website list. It provides up-to-date technical accounting, auditing, regulatory and tax guidance therefore making it an invaluable tool for professionals. It currently receives over 20,000 unique visitors per month. Your advertisement can click through to a website page of your choice

    ADVERTiSiNG OPPORTUNiTiES

    Q Home page MPU: £3,450, 4-week tenancy Q Rotating Banner advertising throughout site: £2,700, 4-week tenancy Q Button advertising throughout site: £1,890, 4-week tena