Account Manager Success Plan Introduction
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Transcript of Account Manager Success Plan Introduction
ACCOUNT MANAGER SUCCESS PLAN
CLIENT DEVELOPMENT FOR CREATIVE AGENCY ACCOUNT
MANAGERS
When I started out..
Back in the day
DB as he is now
What it can be like working in a creative agency
What it sometimes feels like
Who’s this course for?
For you
Course content
1 What is client development, why do it and the easiest way to grow business
2 What is your client really buying?3 Principles of client development4 Create opportunities to sell5 Understand the client’s world6 Action planning
Learning outcomes
• Increase your confidence when dealing with clients
• Know what you need to do to grow the account
• Extend the relationship with your client• Be seen as a partner rather than an
order taker • Help you develop a plan for client
development to share with your agency
Digital Account Manager, London
The Digital Account Manager will deliver the campaign objectives and then provide strategic consultation throughout projects whilst planning long term account development strategies.
- Reed.co.uk, 20 Aug 2014
http://www.reed.co.uk/jobs/digital-account-manager/24861472#/jobs/media-digital-creative/account-manager
Media Account Manager, NY
Lead key accounts while providing excellent client development strategy.
- Ad Week, 20 Aug 2014
http://jobs.designweek.co.uk/job/413201/senior-account-manager-advertising-agency/
Senior Account Manager, Sydney
Responsibilities include organically growing your client base
- seek.com, 20 Aug 2014
http://www.seek.com.au/job/27116469
Sign up for Module 1
what is client development, why does it make sense & the easiest way to grow business