Account Based Marketing Product Demo
Transcript of Account Based Marketing Product Demo
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Accelerate Sales in B2B Jean-Yves SIMONVP, ProductProduct Demo
Thursday, March 3rd, 2016
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What this product demo will cover
1. The difficulties facing B2B sales and marketing teams.
2. How Azalead’s Account Based Marketing software helps solves these problems.
3. Why ABM is a must have for B2B companies.
Marketing Sales
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THE DIFFICULTIES FACING B2B SALES AND MARKETING TEAMS.
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Don’t count the people that you reach; reach the people who count.
- David Ogilvy
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After working with hundreds of B2B marketers, we’ve identified two types of problems specific to B2B
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#1: The number of people involved in a deal is increasing.
On average 17 people are involved in the B2B
decision making process. (source IDC)
+40%more than four years ago.
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“Half the money I spend on advertising is wasted; the trouble is I don't know which half.
- John WanamakerUS department store merchant (1838 - 1922)
#2: The Wastage of “Spray & Pray”
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#2: The Wastage of “Spray & Pray”
Sources: SiriusDecisions, Marketing Profs Benchmark Study, Digital Information World
95% of B2B visitors leave a website
without completing a web form.
95%
85% of visitors to a B2B website are not potential customers.
85% 80%
B2B Emails remain Unopened
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HOW AZALEAD’S ACCOUNT BASED MARKETING SOFTWARE HELPS SOLVES
THESE PROBLEMS
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With Account Based Marekting (ABM), B2B companies win more target accounts, faster.
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Azalead drives B2B Marketing & Sales Performance
Engage target accounts with ad retargeting
2Identify prospects with IP tracking
1 Send buying signals to sales reps
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LIVE DEMO
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Azalead Benefits
Marketers• Source net new leads• Engage with target
accounts
Sales• Build pipeline• Accelerate sales cycles• Increase conversion
rates
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Sales reps are alerted when their target accounts are ready to engage
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Azalead integrates with CRM and Marketing Automation Platforms
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WHY ABM IS A MUST HAVE FOR B2B COMPANIES
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The Main Advantages Of ABM
1. Focus on highest value accounts.
2. Possible to measure the impact on sales.
3. The sales cycle is accelerated.
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Reed MIDEM Success Story
ROI+200% of sales performance for
retargeting campaigns.
Azalead Account Based Advertising
The ad nurturing program changes based on engagement of target
accounts.
Marketing Objective
Educate target account visitors who’ve shown
interest in a trade show, and entice them back to
buy.
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Experian Success Story
Marketing Objective
increase white paper downloads by target accounts to accelerate
the sales process
Azalead Account Based Advertising
+10 000 B2B companies were nurtured with
retargeted display ads
R.O.I.15% of target accounts downloaded the white
paper
Google Ad
Ser-vices13%
Social1%
Azalead Ads22%
Eloqua63%
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QUESTIONS?
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