Account based marketing a beginner's guide
Transcript of Account based marketing a beginner's guide
Let’s get straight in there.
What marketing techniques are you using to increase your visits, leads
and customers?
You most likely will have a PPC campaign, email workflows to a large database, broad
content to attract more audience etc
…
Yes?
Personalisation is imperativeto digital marketing.
Personalised emails improve click through rates by 14% and conversion rates by 10%
Source: Aberdeen
You can access so much data from digital channels to create a personalised experience.
Social mediaEmail databases
Company profiling
It’s not rocket science.
So here’s 3 ways in which Account Based Marketing is better different from traditional methods.
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marketing insight. Don’t be shy.
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Rather than create campaigns that appeal to a market, ABM paves a direct
path of communication to the businesses you want to service or sell to.
But not with any old whitepaper or blog post.
When we say your marketing must be personalised, we mean Personalised with a capital P.
You’ve decided on the companies to approach, now it’s time to know everything
about them.
Financial reportsFuture growth plans
Previous marketing campaigns
“Businesses with aligned sales and marketing teams speaking the same language see an
increase of 32% annual revenue.”
Don’t have aligned teams? Expect to see a 7% decline.
Source: Forrester research
With ABM, your marketing and sales teams have the same goal. Sales conduct the
profiling, work out exactly what constitutes a potential customer then marketing can go
ahead and, well, market to them.
It’s a win win.
ABM has a higher chance of conversion because:
● Every touchpoint is personalised
● The prospects are sales ready
● Sales and marketing are on the same page
● It creates a better user experience
And one more thing…
The majority of B2B organisations that measure the ROI of Account Based
Marketing said that it delivers a higher ROI than other marketing strategies.
Source: ITSMA survey 2014
Why wait to start your Account Based Marketing campaign?
We’ll give you the insight and advice you need to kickstart ABM. Book a free slot with our growth marketing expert now.
There’s nothing to lose, everything to gain.
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