Accomplishing Your Marketing Goals with Drupal 8

V Appnovation & Acquia

Andy Mao – Channel Enablement [email protected]

Jonathan Whang – Lead [email protected]

ACCOMPLISHING YOUR MARKETING GOALS WITH DRUPAL 8

ATLANTA • LONDON • MONTREAL • NEW YORK • SAN FRANCISCO • VANCOUVER

www.appnovation.com

Hannah Corey – Manager of Marketing [email protected]

Kris Vanderwater– Developer [email protected]


Appnovation is one of the world’s TOP OPEN SOURCE DEVELOPMENT SHOPS.


SERVING GLOBAL ENTITIES AND REACHING THEM AROUND THE WORLD

VANCOUVER OFFICE300-152 West Hastings StVancouver BC, V6B 1G8

ATLANTA OFFICE3414 Peachtree Road, #1600. Atlanta Georgia, 30326-1164

LONDON OFFICEDavidson House, Forbury Square, Reading, RG1 3EU

MONTREAL OFFICE5455 de Gaspe Avenue, #370. Montreal Quebec, H2T 2A3

NEW YORK OFFICE845 Third Avenue,6th Floor, New York,NY 10022

SAN FRANCISCO OFFICE315 Montgomery St. #800 & 900 San Francisco, CA, 94104


JUST A FEW OF OUR HAPPY CLIENTS


Appnovation is the only company in the world that is both an Enterprise Select Acquia partner, MuleSoft Partner and a Platinum Alfresco partner. We also provide community support for the HTML5 based SproutCore framework.

OUR PARTNERS


WEBINAR OUTLINE

How is Drupal 8 Different from Drupal 73 Main Benefits:

① Web Services in Core ② WYSIWYG in Core③ New Functionality


MOBILE DEVICE USAGE STATS

Example (DrupalCon 2013) 70% say providing optimal experiences across all screens

and devices is still a major challenge 11% believe they are currently “mobile first” organizations 33% chose “responsive design” when asked which ONE

feature they would add to their CMS right now

Why is this important? Marketers can no longer focus on just laptops and

desktops. They must adapt and tailor their content to be more mobile-friendly

This is why Drupal 8 can help Marketers reach their objective


Web ServicesOverview of Web Services in Core

1


WEB SERVICES IN CORE

Drupal 7 Services Module & Dependencies Custom Endpoints Entity API


WEB SERVICES IN CORE

Drupal 8 Native REST handling for content entities

Serialized data objects from Core Native CRUD support for content entities

Config Entities serialized in YML


WHAT IT MEANS FOR MARKETERS?

Less time writing boilerplate

More time and focus building products

Gives the site a further reach by allowing out of the box compatibility with mobile environments

Most people access the web via smartphone or tablets these days, having Drupal core be compatible out of the box reduces cost to set up a mobile friendly site


WYSIWYGWhat You See is What You Get, in Core

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WYSIWYG IN CORE

What we are used to: Single WYSIWYG contrib module (

https://drupal.org/project/wysiwyg) Compatible with multiple plugin: ckeditor, fckeditor,

jwysiwyg, niceedit, tinymce, yuieditor etc. Highly configurable, each editor can have their own setting Text formats can each have their own editor

https://drupal.org/project/wysiwyg


WYSIWYG IN CORE

Some Small Issues: Downloading module, editor plugin library requirements and

configuring everything takes time

Inconsistent behavior when displaying output. Sometimes you don’t get what you see

Image upload support also inconsistent


WYSIWYG IN CORE

The Changes: Drupal 8 now ships with CKEditor in Core

Pre-configured with 4 text formats (basic, restricted and full HTML)

Updated interface for configuring the editor toolbar

Updated image upload support (ie. Can specify alignment, and size on upload)


WHAT THIS MEANS FOR MARKETERS?

Easier for non-technical staff to curate content

Saves time on site development setup and choosing from many WYSIWYG options/providers

Unified WYSIWYG interface that everyone can use and become familiar with

Consistent output behavior, works right after Drupal is installed.


New FunctionalityNew to Drupal 83


NEW FUNCTIONALITY

In-line Field Editing Gives users the ability to edit nodes from the view page

Can be access restricted by role, out of the box

Clean interface

Works for all content types


WHAT THIS MEANS FOR MARKETERS?

Easier access to modify content

Reduced clutter of previous Drupal site administrative interface

Ease of use on mobile devices so content can be modified on the fly


LIVE DRUPAL 8 DEMO


CONCLUSION

Summarize all the benefits + relate how it can help reach marketing objectives

Drupal 8 will allow you to access a wider market by being able to easily deliver your content to mobile devices (as well as desktop)

Lower cost of development due to functionality supported by Core. This will give you a quicker time to market

Easier Administration will allow your users to easily create and update content, and enable to do so more quickly


QUESTIONS?

Thank You For Your Participation!

ATLANTA • LONDON • MONTREAL • NEW YORK • SAN FRANCISCO • VANCOUVER

www.appnovation.com

Andy Mao – Channel Enablement [email protected]

Jonathan Whang – Lead [email protected]

Hannah Corey – Manager of Marketing [email protected]

Kris Vanderwater– Developer [email protected]

Accomplishing Your Marketing Goals with Drupal 8

Technology

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