Accessible Tourism Germany - travelling in a wheelchair to Germany
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Transcript of Accessible Tourism Germany - travelling in a wheelchair to Germany
Cities without borders, Tourism without borders
Alanya, Turkey, November 26th, 2011
Nicole Bosch - CEO Travelhands.eu
Topics of presentation
• Accessible Travel Initiatives in Germany– Natko
– National Tourism Board
– Barriere-Free Destinations
– Individual Regional Initiatives
• Travelhands -> online marketplace for accessible travel
Studies by Federal Government
• “Economic Impulses of Accessible Tourism for All” (2003)
• „Analysis of success factors and development of actions to increase the quality of accessible Tourism for All in Germany" (2007)
• Findings:-Accessibility gained more acceptance in German Tourism-“What is missing is: a comprehensive sustainable strategic and operational plan regarding the nature of the offering and marketing along the entire travel service chain.“
Potential
• Market: 6,7 million Germans with a disability
• 1/3 of Germans will be older than 65 in the next years
• 30/35 procent of Germans have reduced mobility
• Economic impact: 4,8 Billion Euro, 90.000 extra jobs (Source: BmWi 2003)
Natko
• Accessible Tourism Organisation supported by associations for the Disabled (since 1999)
• Main activities: Consultant / trainings, checking of accessibility
Germany National Tourism Board
• Selected listings of destinations and associations for disabled travellers
• General information about accessible Travel to Germany
Barrier-Free Destinations in Germany
• Cooperation of 7 partners in Germany (since 2008)
• sharing of best practices
• Joint promotion of accessible tourism
Individual / regional Initiatives
• Accessible Black Forest (Natko Project)
Individual/regional Initiatives
Individual/regional Initiatives
Findings
• More general acceptance for accessible travel in Germany
• Pioneering role of some destinations / regions (Erfurt, Düsseldorf) -> achievement: competitive advantage
• Single initiatives (regions, cities, or cooperation) -> most activities are carried out by “motivated” individuals, hardly considered strategically and on a long term basis
• Online Information is fragmented and selective, development and marketing along the entire tourism service chain is still missing on the Internet
• Difficult to book services directly online
• Information often in German only
Online Booking of Trips* in EuropeTr
ips
(1.0
00.0
00)
*Trip = one night or more, exluding daily tripsSource: Eurostat, Travelhands research
www.travelhands.eu
Travelhands
• Online marketing / booking of accessible travel services
• along the entire travel chain
• give all suppliers opportunity to market in the travel chain and towards disabled travellers
• In German, Englisch and Dutch
• Nation wide Germany -> Europe wide
Organization(Preparation,Information,Booking)
Travel to and fromDestination
Tours aroundDestination
Arrival andOrientation
Lodging
Eating & Drinking
Shopping
SportActivities
Cultural Activities/Sightseeing
Services at Destination& Medical Care
Local Transport
Going to Berlin…
Direct contact
Quality Reviews
Marketing Channel for Destinations
Conclusions
• Seniors /disabled are the fastest growing demographic in Internet use
• Growing market demand for individual accessible travel due to democraphic changes (aging population and the retirement of the Baby Boomers)
• Tourism industry will find new markets and increase of turnover if they’ll cater for the new and growing consumer groups and their demands
• Accessible travel is a innovative approach to improve quality and service for destinations and to remain competitive
Teşekkür ederim!
Nicole Bosch, CEO Travelhands.eu
www.travelhands.eu
http://www.facebook.com/Travelhands.eu
Twitter: @travelhands
http://de.linkedin.com/in/nmbosch