Accessible Marketing Vehicles

Beyond the ADAwith Universal Design in Mind

Presented by

Dr. Sherril York, shyork@indiana.eduJennifer Skulski, jskulski@indiana.edu

National Center on Accessibilitywww.ncaonline.org

National Centeron Accessibility

Indiana University School of Health, Physical Education and RecreationDepartment of Recreation, Parks, and Tourism Studies

Research

Education

Technical Assistanc

e & Consultat

ionTechnical Assistance

questions drive research priorities

Research findings contribute to curriculum and generate more questions from practitioners

Questions frompractitioners

NCA Clients

National Park Service Grand Canyon, Everglades, Denali National Parks United Flight 93 National Memorial

Ellis Island Rock and Roll Hall of Fame & Museum International Spy Museum Kellogg Foundation – Access to Recreation

Initiative

Americans with Disabilities Act

Title II – state & local government

No qualified individual with a disability shall, on the basis of disability, be excluded from participation in or be denied the benefits of the services, programs, or activities of a public entity, or be subjected to discrimination by any public entity.

Effective Communication

A public entity shall take appropriate steps to ensure that communications with [people with disabilities] applicants, participants, members of the public, and companions with disabilities are as effective as communications with others.

Marketing Accessibility

Accommodations available upon request

For disability-related accommodations, please contact [first & last name] at 555-5555.

If you plan to attend this session and require a sign language interpreter, real time captioning, assistive listening system, another auxiliary aid or information in alternate format, please contact [first & last name] at the National Center on Accessibility, email@indiana.edu, (812) 856-4422 (voice) or (812) 856-4421 (TTY).

Registration Forms

Do you require a disability-related accommodation? (check all that apply) Sign language interpreter Assistive listening device Real-time captioning Large print Braille Electronic format Wheelchair accessible transportation to/from site visit

Following registration, you will be contacted by the program coordinator to discuss accommodations.

Auxiliary Aids and Services

Sign language interpreter Captions Video remote interpreting Audio description Assistive listening system

Presented in timely manner to protect privacy and independence of the individual

Effective Communication

Type of auxiliary aid will vary depending on the person’s method of communication and Nature of information Length Complexity Context

Alternate Formats

Braille Large Print Electronic file Audio recording

Presented in timely manner to protect privacy and independence of the individual

Publications

Primary vs Secondary Publications

“This publication is available in alternate format upon request.”

Braille

Adaptive Technology Center IUB IUPUI

High speed scanning Braille embossed printing for large documents Braille label makers

www.indiana.edu/~iuadapts/technology/hardware/braille/index.html

Large Print

18 point Leading or line spacing at 125% Line space between paragraphs instead of

indent new paragraph Larger & bolder for headlines and subheads

Large Print

Left justify and ragged right margins Black text on white, ivory, or cream paper

w/dull finish No text over background photo or artwork

http://www.aph.org/edresearch/lpguide.htm

Video Clips

Captions Open vs Closed Captions

User controls Visible time code

Transcript

Video Clips

Does the video have captions? Can you understand the video without the sound

on? Or without the video playing?

Digital Magazines

Compatibility with adaptive technology The FLASH conundrum

Can the magazine be read without use of Flash? Non – mouse users & tab order

Can the document be navigated without a mouse? Is the tab sequence logical?

Described images & graphics Are images and graphics described?

Digital Magazines

Accessible PDFs

Tags to represent structure of document (similar to HTML) Enable screen reader features Label heading navigation, tables, links

Reading order Alternate text Form controls

Accessible PDFs

Screen shot of accessibility report on pdf document

Information Kiosks & Digital Signs

Touch screen vs tactile keyboard

Audio described navigation and content

Volume controls Headphone input jack

Quick Response Codes

Alternate delivery methods to reach the content Can the user access this content

if they don’t have a smart phone?

National Center on Accessibility

(812) 856-4422 voice (812) 856-4421 tty ncaonline.org nca@indiana.edu