Accessibility is easy. Whose idea was that?
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Transcript of Accessibility is easy. Whose idea was that?
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Accessibility iseasy. Whose ideawas that?
Wiep Hamstra for NCDT
Utrecht, october, 29th 2014
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Geef ons heden onze dagelijkse problemen
‘We moeten voldoen aan prio 1!’
‘Alle PDF’s zijn ontoegankelijk’
‘We willen een toptakenwebsite!’
‘Wie heeft dat CMS gekocht?’
Wiep Hamstra
Content strategist ♥ Accessibility
Wrote ‘Het Geheim van de Overheidswebsite’
Working in digital since 2001
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Part 1.Accessibility
Things we can all agree on
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Things we can all agree on
Accessible websites are great websites
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Accessibility includes everyone regardless of• Hardware
or devices• Software• Abilities ?
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Things we can all agree on
Content is worthless when it is not accessible
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Things we can all agree on
Content is worthless when it is not accessible
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“Let’s make anapp!”
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Good contentGinny Redish
Your website adds value when webvisitors:- can find what they need
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Good contentGinny Redish
Your website adds value when webvisitors:- can find what they need- understand what they find
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Good content Ginny Redish
Your website adds value when webvisitors:- can find what they need- understand what they find - act appropriately on that understanding in the time and effort they think is worthwile
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Things we can all agree on
Selling accessibilityis perceived as hard
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✗
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Things we can all agree on
Accessibilityis about beinginclusive, not aboutexceptions
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Things we can all agree on
Selling accessibilityis easy because it is the key to everything
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Things we can all agree on
Working on accessibility is great
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this isnot great!
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Things we can all agree on
Working on accessibility is hard
(and why is it so hard?)
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Part 2.
La pièce de résistance:
StrategyGovernanceManagement
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What is strategy?
Strategy (from Greek στρατηγία stratēgia, generalship) is a high level plan to achieve one or more goals under conditions of uncertainty.
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Information strategyBob Boiko
If we deliver the right information to the right people in the right way,
it will help us meet our goals.
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Web managementErik Hartman
Web management is the systematic and ongoing process of planning, development, organisation,
distribution, evaluation and preservationof web content within an organisation.
Doing the rightthings
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Web governanceLisa Welchman
Governance distributes authority for decision making for - strategy- principles, policies and- standards
throughout your entire digital team.
Who decides
onwhat?
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Web governanceLisa Welchman
Governance determines who gets to sit around the table when decisions are made.
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Web governanceLisa Welchman
Governance determines who gets to sit around the table when decisions are made.
And who has final decision-making authority when consensus cannot be achieved through discussion.
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Management ≠ governanceGraham Oakes:
Management- making decisions
Governance- deciding who decides
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Part 3.Why your work is so hard
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Accessibility without governance is hard
Organisations wereformed before digitalexisted
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The way things were organised
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And still are (while not working)
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”Please put this banneron the homepage.”
Blah blah any otheruseless request...
“Can you please addthis link in the webformto this new application?”
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Accessibility without governance is hard
Because your web team is bigger than you think
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This is your team
Lisa Welchman
Extended
Committees
Distributed
Core
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Accessibility without governance is hard
This whole team is responsible for the web presenceof your organisation
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Accessibility without governance is hard
Because you need strategy, policies and standards together
(and have them applied)
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StrategyDigital services so good that people prefer to use it
Policies and principlesBuild for inclusion
StandardsIndustry standards, WCAG or Webrichtlijnen v.2
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StandardsIndustry standards, WCAG or Webrichtlijnen v.2
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Part 4.So, what can be done?
Good governance makesit easier apply standards
(such as accessibility standards)
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Governance is not for sale
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Lisa Welchman, Hartmancongres, 2013
Stop. Pointing. Fingers.At. Others.
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Things you could do for good governance
Collaboration is needed
So start working on yoursoft skills
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Collaboration will not happen by email
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Things you could do for good governance
Start with doing
No strategy was everapplied without practice
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Things you could do for good governance
Educate yourself on digital governance
(Because senior management is not going to)
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- Paul Boag. Digital Adaptation (2014)- Kristina Halvorson. Content strategy for the Web (2010)- Jonathon Kahn on A List Apart: Web Governance: Becoming an Agent of Change (2011) and People Skills for Web Workers (2014)- Graham Oakes, on www.grahamoakes.co.uk- Lisa Welchman, Whitepaper Special Topic: Web Governance and Standards Compliance (2009) and her blogs- Gerry McGovern, The Stranger’s Long Neck (2010) and his papers/blogs- Hannah Nathans, Adviseren als tweede beroep (2005)
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Things you could do for good governance
Know who is in your webteam
(Plot the team on roles,responsabilities etc.)
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Paul Boag: Responsibity Assignment Matrix
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Lisa Welchman: Digital Governance Framework
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Things you could do for good governance
Be the agent of change
(so get out of yourcomfort zone)
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Dalai Lama
There are only two days in the year that nothing can be done.
One is called yesterday and the other is called tomorrow.
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More information? [email protected]