Fostering a Course Accessibility Community of Practice AHG 2015 November 20, 11:45 am.
Accessibility in Practice
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Transcript of Accessibility in Practice
Northern User Experience
Accessibility in practice
Clare Davidson & Barry Hill
February 2012
SimpleUsability
2 World Respected Eye Tracking & EEG by SimpleUsabilityPioneers of Neuromarketing, Retail Insight, Usability & Accessibility Services
SimpleUsability is one of the UK’s leading usability and accessibility companies.
Working with clients including Jet2.com, ASDA, Irwin Mitchell and Republic, our focus on the use of non-invasive neurotechniques delivers a deeper understanding of natural
behaviour based on hugely more reliable data from smaller sample sizes.
Why accessibility matters
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Reasons for building an accessible website:
•Legal – The Equalities Act 2010 “A person … concerned with the provision of a service to the public or a section of the public (for payment or not) must not discriminate against a person requiring the service by not providing the person with the service.”
•Social– equal opportunities for all users•Technical – site maintenance•Financial– search engine optimisation
World Respected Eye Tracking & EEG by SimpleUsabilityPioneers of Neuromarketing, Retail Insight, Usability & Accessibility Services
The spending power of the disabled community
• Two out of three businesses are losing out on £80 billion a year.
• Only 44% ensures products and services are accessible for their disabled customers.
• Only 21% act on market research with disabled people.
• Only 44% are confident that disabled customers can transact with them online.
• Only a third ensure customer facing departments consider the needs of disabled customers.
4 World Respected Eye Tracking & EEG by SimpleUsabilityPioneers of Neuromarketing, Retail Insight, Usability & Accessibility Services
Common and costly accessibility issues
–Text alternatives - (wcag 2.0 Level A)–Forms -Labels & input fields - (wcag 2.0 Level A)–Language of page - (wcag 2.0 Level A)–Link text - (wcag 2.0 Level A)–Page titles - (wcag 2.0 Level A)–Using tables to style content - (wcag 2.0 Level A)–Headings (wcag 2.0 Level A & Level AAA)
5 World Respected Eye Tracking & EEG by SimpleUsabilityPioneers of Neuromarketing, Retail Insight, Usability & Accessibility Services
Accessibility within the project lifecycle
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Accessibility Audit
Engage accessibility consultant
Accessibility wireframe mark-up
Prototype/Early Usability Accessibility testing
Accessibility/Usability testing
Accessibility/usability consultancy
CMS training
World Respected Eye Tracking & EEG by SimpleUsabilityPioneers of Neuromarketing, Retail Insight, Usability & Accessibility Services
Practical exercise
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The websites we will be reviewing are:•http://www.gotmilk.com/#/real-milk
•http://www.disney.co.uk/
•http://www.actiononhearingloss.org.uk/supporting-you.aspx
•http://www.iamyuna.com/
•http://www.loreal.com/_en/_ww/index.aspx
Task 1
Please can you use this website to organise some flights for a weekend away to a European destination.
Please check everything that you would normally do, considering your booking party, their needs and any requirements you would have for this trip.
•http://www.easyjet.com/en/
Task 2
Please can you use this website to find a suitable gift for someone special and proceed to buy this gift.
•http://www.harrods.com/
World Respected Eye Tracking & EEG by SimpleUsabilityPioneers of Neuromarketing, Retail Insight, Usability & Accessibility Services
The spending power of the disabled community
• Two out of three businesses are losing out on £80 billion.
• Only 44% ensures products and services are accessible for their disabled customers.
• Only 21% act on market research with disabled people.
• Only 44% are confident that disabled customers can transact with them online.
• Only a third ensure customer facing departments consider the needs of disabled customers.
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Thank you for your time
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