Accessibility Bridget Lea team mtg Linda Jones Apr 2016

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Linda JonesSales Operations Director @lindasfjones, talk-direct.com

Digital InclusionMark Bather/Martin Jordan Slough 5th May 2015

2 @lindasfjones, talk-direct.com


Kim was born with 10% vision – This is how she uses Twitter

Mark Skelton’s Story•  Talk Direct, O2 Franchise in Yorkshire (14 stores)•  For 6 years, Mark was the ASL at Rotherham

•  Developed eye condition Diabetic Retinopathy•  Registered Blind in 2014•  Can no longer do the ASL job!

•  Mark uses his disability to help others •  Uses a smart phone to #BeMore Digital

•  Received the Action for Blind Employer Award•  ‘See the Capability, not the Disability’

•  Please follow @marklskelton, Project iCare


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Did you know…•  2 million people living with sight loss in the

UK (1 in 30 people)•  360k registered blind/partially sighted•  2 in 3 are unemployed … •  Almost 25k blind & partially sighted

children in UK (2 in 1,000)•  96.5k people who have a learning

disability suffer from sight loss•  Feel ‘moderately’ or ‘completely’ cut off

from people and things around them ..

•  Data source - Action for Blind, RNIB website

@lindasfjones, talk-direct.com


Early Research - RNIB phones are expensive & have limited functions

iPhone•  Zoom•  Voiceover/Speak Selection•  Inverted Colours

text Size/Bold•  LED Flash for notification•  Siri Voice Control•  ..and more

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Accessibility within handsets

Android•  Talk Back•  Google Now•  Font Size•  Magnification Gestures•  High Contrast•  Colour Correction•  ..and more



BlindFold Challenge

Sim Specs


Sim Specs

•  Do guide to a seat•  Ask the customer their level of visual

impairment•  Ask the customer their current handset

and offers•  What else would their customer like•  What’s important for the customer•  Try to offer more than one solution•  Explain T&C’s, refund and exchange

policies•  To involve their friend/family member as

they will be the sounding board

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Do’s & Don’ts•  Don’t assume the customer has no

vision•  Do not use the word ‘Blind’ - the correct

term is ‘Visually Impaired’•  Try not to sound patronising as

customer will pick up on any negative vibe

•  Try not to treat the customer any differently

•  Do not fuss the customer’s Guide dog!



Action for Blind Technology Day, Living with Sight loss


iPhone 6S Launch with a twist

•  Customer had a major accident in the 80’s•  Zero eyesight

•  Suffered with other disabilities

•  Wheelchair bound

•  Limited use to one arm

•  Never seen a mobile phone!•  Apple iPhone - Using the headphones and

microphone to activate Siri

•  Neil said “ I can’t believe how simple and easy the phone is to use and it’s brilliant that people have taken the extra time to show me what to do “


Sheffield Hallam University

•  Enterprise Project•  School kids aged 10-11 years old

•  To invent a product for the Visually Impaired market

•  To create design, market & sell their ideas

•  To present to the judging panel - Mark Skelton was one of the Judges


SRSB Opportunity - Mail Shot 3500 VI people in Sheffield, email marketing & Radio interview – Guru Tech Day


Opportunity for the wider O2•  Made the Mark – Local & National level•  Guru Tutorial Class•  RNIB / O2 Partnership

•  Helping O2 Enterprise – Lambeth Council•  Partially Sighted (Social Isolation)

•  To reach out to the visually impaired / disabled markets – Digital Inclusion CSR, Think BIG


Talk Direct Accessibility website - Browsealoud


Brenden – O2 Guru Dewsbury

Accessibility Bridget Lea team mtg Linda Jones Apr 2016

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