Accessibility and Mobile: Radically Changing the Museum Visit (MCN2014)

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Transcript of Accessibility and Mobile: Radically Changing the Museum Visit (MCN2014)

1. Accessibility and Mobile: Radically Changing the Museum Visit SOFIE ANDERSEN, ANNIE LEIST, SINA BAHRAM & ANNA LINDGREN- STREICHER #MCN2014 #A11y 2. Panelists Annie Leist, Special Projects Lead, Art Beyond Sight & Visual Artist @artaccessannie @ArtByndSight Sina Bahram, President, Prime Access Consulting @SinaBahram Anna Lindgren-Streicher, Manager Research & Evaluation, Boston Museum of Science @astreichs Sofie Andersen, Sr Digital Media Strategist, Antenna Lab @sofieny @antenna_lab 2 MCN 2014 #MCN2014 #A11y 3. What well be considering today Why mobile? Considerations for the museum visit. Features of commercial devices & apps. Universal Design. When mobile is and isnt the answer. Recent research & best practices. 3 MCN 2014 #MCN2014 #A11y 4. Its about the journey not the destination 4 MCN 2014 #MCN2014 #A11y 5. Arriving at the a-ha moment 5 MCN 2014 #MCN2014 #A11y 6. Factors Driving Accessibility Human Rights Human disability - an umbrella term covering impairments, activity limitations and participation restrictions. WHO (World Health Organization) >>Sources: IBM2014 Trends Report and World Health Report 6 MCN 2014 #MCN2014 #A11y 7. Factors Driving Accessibility - Population 18.7% of us in US are disabled. 50% over 65s are considered disabled. Majority (71%) have invisible disabilities - RSI, cognitive and learning. 85% of us can have situational disability. Museums - challenging environments for everyone eg. spaces, exterior and interior environmental factors, ambient noise, dispersed information. Sources, US 2010 Census, Gartner Market Trends, Andrew Johnson 2013, and Global Economics of Disability 2013 Additional research informed by Antenna & ABS Mobile Access Provisions Surveys 2014. 7 MCN 2014 #MCN2014 #A11y 8. Factors Driving Accessibility - Legislation UN CRPD (Rights of Persons with Disabilities) Section 508 - Standards are evolving for web access ADA (1990) and Telecommunications (1996) legislation for access to museums Web Content Accessibility (WC3) WCAG. 2.0 the web needs accessible content and user agents, including AT and AT authoring tools. WC3 Mobile Web Best Practices 1.0 8 MCN 2014 #MCN2014 #A11y 9. Factors Driving Accessibility: Tech Industry Corporations focusing on software and devices. IBMs Ability Labs (MyNYC App), Apple, Yahoo, Facebook etc. iOS & Android native and 3rd party assistive tech (AT) functions. BBC mobile design guidelines. 9 MCN 2014 #MCN2014 #A11y 10. 10 MCN 2014 #MCN2014 #A11y 11. Factors Driving Accessibility - ROI Measurable Audiences - corporate & non-profit responsibility can align with ROI. PWDs account for $247 billion US market almost 1 in 5 people. Access to funding opportunities. Circle of potential engagement family and friends critical for museum visits. Sources: Global Economics of Disability 2013 Report & US Census: Americans with Disabilities 2002. Mobile and Museums 2013 Survey identification of visitor engagement and attracting new visitors as top museum priorities 11 MCN 2014 #MCN2014 #A11y 12. Discovery Phase: Audience Needs How important is color contrast? 91% say very or somewhat >>Source: WebAim Survey Low Vision Survey March 2013, 216 respondents, not 100% answered all questions, all moderate to low vision 61% use accessibility settings/software 12 MCN 2014 #MCN2014 #A11y 13. IBMs Market Analysis- Accessibility Features 13 MCN 2014 #MCN2014 #A11y 14. Discovery Phase: Research Collaboration 14 MCN 2014 #MCN2014 #A11y 15. Annie Leist Annie Leist, Special Projects Lead, Art Beyond Sight & Visual Artist @artaccessannie @ArtByndSight 15 MCN 2014 #MCN2014 #A11y 16. Who am I anyway? MCN 2014 01 6 Visual artist and lover of museums and galleries Special Projects Lead at Art Beyond Sight ABS is a New York-based nonprofit focused on helping make art and culture accessible to people of all abilities Part of my role is doing consulting and training about disability awareness and best practices around accessibility in museums and other organizations Shameless gadget junkie Member of audience with access needs #MCN2014 #A11y 17. Online survey In 2014, Art Beyond Sight and Antenna International hosted three online surveys to explore: How are people with disabilities using smartphones in their everyday lives? What are their needs in museums? How are museums currently using mobile technologies? MCN 2014 01 7 #MCN2014 #A11y 18. About the Art Beyond Sight/Antenna Lab project MCN 2014 01 8 Three surveys online from January through June 2014 Over 100 responses 61 people with disabilities 44 cultural institutions 9 access organizations Most individual participants self-identified as people who are blind or have low vision Percentages in survey results are based on how many people answered each question, not on total participants, as not every question was answered by every participant. Focus groups with people who are blind or have low vision conducted in June 2014 #MCN2014 #A11y 19. People with disabilities at museums Theyre coming! 26% at least once a month 42% at least once a year Theyre staying! 68% spend 1-2 hours or longer and they do this regularly MCN 2014 01 9 #MCN2014 #A11y 20. Whats challenging for visitors with disabilities? MCN 2014 02 0 Dispersed information Ambient noise Exterior locations Complex spaces Busy environments #MCN2014 #A11y 21. Smartphones and everyday life MCN 2014 02 1 Mobile device ownership by people with disabilities aligns with general population Of our survey respondents 60% own iPhones 31% own Androids 25% own iPads Level of comfort with technology 56% very comfortable 33% mostly comfortable #MCN2014 #A11y 22. Accessibility capabilities of mobile technology MCN 2014 02 2 System screen readers (VoiceOver in iOS) Text-to-speech Magnification and zoom Other visual interface customization (e.g., inverted colors) Adjustable font sizing Hearing aid support Limitable access to onscreen elements Alternative input methods and devices Internal sensors and wireless connectivity, geolocation #MCN2014 #A11y 23. Content developed for accessibility purposes MCN 2014 02 3 Verbal description Audio tracks Description of video Transcripts of audio Captioning of video Content translated into sign language Multi-sensory experiences User interface design choices #MCN2014 #A11y 24. Things to consider MCN 2014 02 4 What platform will we use? Visitors device or our device? Or both? Mobile-friendly website, web app, or app app? Use built-in features or code them ourselves? In-house or external vendor? #MCN2014 #A11y 25. The MFA Boston Multimedia Guide A case study of one museums mobile technology solution In 2010, transitioned from audio guide to multimedia guide Chose to design proprietary app only available on their devices (iPod touches in security cases) Content created in-house Accessibility considered from outset MCN 2014 02 5 #MCN2014 #A11y 26. Whats on the MFA guide? MCN 2014 02 6 Emphasis on choice for people with disabilities Verbal description of objects will soon be available for every stop Highlights tour offered in multiple languages including American Sign Language Text transcripts of audio for every stop Captioned video Compatibility with T-coil hearing aid technology Selection of guides available with tactile dot on screen and VoiceOver screen reader activated #MCN2014 #A11y 27. Design with user in mind: ASL videos ASL videos for every object on MFAs Highlights tour, like other languages Vertical orientation, no captioning, no image of artwork Signers were existing MFA ASL guides Team of people reviews each video MCN 2014 02 7 28. Other choices for ASL design Translating to American Sign Language is an art, not a science Sign languages are not static Consider screen size and orientation Proper names and jargon must be spelled out; this can increase length of video, captions are option too Do not neglect your deaf or hard-of-hearing audiences who do not sign MCN 2014 02 8 #MCN2014 #A11y 29. How else to think about audience? MCN 2014 02 9 Define your audiences Create user personas early in the process Remember that abilities change as conditions or environments change Discover in-house expertise, AND seek knowledgeable outside advisors Seek feedback and perform user testing throughout #MCN2014 #A11y 30. The real design impact of user personas MCN 2014 03 0 #MCN2014 #A11y Antenna International and Spaulding Rehabilitation Hospital 31. Experience design takeaways MCN 2014 03 1 One size does not fit all For museums For content types For people with disabilities Hybrid experiences marry digital with analogue Smartphones and handheld mobile may not be the best solution or even a possible solution Consider how successful design with accessibility in mind affects all audiences #MCN2014 #A11y 32. Sina Bahram President, Prime Access Consulting @SinaBahram 32 MCN 2014 #MCN2014 #A11y 33. When we work on making our devices accessible by the blind, I dont consider the bloody ROI Tim Cook, Apple CEO #MCN2014 #A11yMCN 201433 34. Mobile Accessibility Touch offers unique advantages Facilitates eyes-free exploration of spatial layout Facilitates collaboration between sighted and eyes-free users Relies on concept of an access overlay @SinaBahram 34 MCN 2014 #MCN2014 #A11y 35. What Is An Access Overlay? Invisible software layer that intercepts touch events Provides explore functionality Responds to particular gestures Allows native gestures to still be performed (usually with small modification) @SinaBahram 35 MCN 2014 #MCN2014 #A11y 36. Tips and Tricks Be aware of platform specific accessibility offerings Label your controls/content Provide additional information, via hints, when appropriate Use native controls whenever possible Use the appropriate