Access Evolution 221014 1420 Jack Zhu -Access Evolution
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Transcript of Access Evolution 221014 1420 Jack Zhu -Access Evolution
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Slide title :40-47pt
Slide subtitle :26-30pt
Color::white
Corporate Font :
FrutigerNext LT Medium
Font to be used by customers and
partners :
Arial
Redefine Access for Better
Connected Experience
Jack Zhu
Senior Manager, Huawei
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Page 2 HUAWEI TECHNOLOGIES CO., LTD.
Time Change: from Fixed Time to Anytime
Office
House
Student
@Stationary
(hour)
20~22
@Move
(hour)
2~4
19~21 3~5
19~21 3~5
@Stationary:
@Home+@Office+@Public
Need Broadband at anytime, most still in stationary
6:00 6:00 9:00 12:00 15:00 18:00 21:00 24:00
@Home @Office @Public @Move
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Page 3 HUAWEI TECHNOLOGIES CO., LTD.
Space Change: from Desk to Everywhere
User no longer limit by the broadband location or desk, need access in everywhere
End User
WiFi
LTE
WiFi AP
Smart ONT
LTE
Fiber
Copper
Coax
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Page 4 HUAWEI TECHNOLOGIES CO., LTD.
Experience Focus, Devices Adapt to Human
Devices need adapt to human, not human adapt to device
Bandwidth
Stephen Andersons Hierarchy of Experience
Based on Maslow's Hierarchy of Needs
Meaningful
Pleasurable
Convenient
Easy to Learn
Reliable
Functional
Past
Human adapt to
device, basic services
Now & future
Devices adapt to human,
better experience
Bandwidth
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Page 5 HUAWEI TECHNOLOGIES CO., LTD.
4KTV will Change the Game
4K
Challenges from OTT and 4k video
2160
1080
576 480
4K TV
HDTV
SDTV
HDTV
4kTV
2013
3
2020
256Kbps 2Mbps 4Mbps 20Mbps 50Mbps 100Mbps 1Gbps Bandwidth
User number
2
2
1 1 3 Bandwidth: 10M
Bandwidth: 50100Mbps
Bandwidth: 1G
Source: Informa & AKAMAI
HDTV
4KTV
4KTV Drives higher bandwidth and
less convergence ratio
Broadcast TV need migrate to IPTV
MSO need DOCSIS3.1 and split the
node (D-CCAP)
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Page 6 HUAWEI TECHNOLOGIES CO., LTD.
Mobiles Need FBB for Full Services and LTE Backhaul
Mobile operators need build fixed broadband to provide full services FTTx network can also cover LTE backhaul & business Ethernet
3G/LTE
Wifi
User Traffic
71%
29%
Macro Macro
Micro
Pico
Pico
Femto
CO
WiFi
FTTO
FTTH
U2BB@Heterogeneous access
WiFi FTTO
FTTB FTTW
FTTW
FTTD
Micro Micro
Micro
FTTO
TV Data Mobile Landline
HDTV 100M + + +
Users prefer full service package
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Page 7 HUAWEI TECHNOLOGIES CO., LTD.
Access Trend: Faster, Wider, Smarter
@Home @Move @Office
Any Media
Fiber, copper, coax,
Cat 5, Wifi, etc. Any
Scenario
Home, moving, rural,
area, enterprise, etc.
Multi- service
Triple Play, digital
services
Wider Coverage Smarter Connection Faster Broadband
4M 8M 40M 80M
Improve bandwidth with
innovative technologies
Cover unconnected,
from residential to business
Smart home, new services,
improve user experience
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Page 8 HUAWEI TECHNOLOGIES CO., LTD.
Faster: Improve Bandwidth with Innovative Technologies
Upstream Heterogeneous Access Downstream
High value customers, from
100Mbps to 1Gbps
Suburb or rural area, at
least 30Mbps
Ultrafast Broadband
Superfast Broadband
Basic Broadband
4M
10M
30M
50M
100M
1G
10G
AD
SL/
VD
SL2
+
EP
ON
/GP
ON
DO
CSIS
3.0
D
OC
SIS
3.1
Vect
ori
ng
G
.fast
5G
BB
10
G P
ON
T
W D
M P
ON
Fiber: GPON, 10G PON, 40G TWDM PON
Copper: VDSL2, Vectoring, G.fast, 5GBB
Coax: DOCSIS3.0, DOCSIS3.1
FTTH
FTTDp
FTTB
FTTC
D-CCAP
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Page 9 HUAWEI TECHNOLOGIES CO., LTD.
Wider: Cover Unconnected, Connect more Devices
Urban: 65% Very Rural:
10% Rural: 25%
Operator Invest Need fund
Small town Island Village
1.1 Billion Unconnected Households
100 Billion Connected Devices (2025)
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Page 10 HUAWEI TECHNOLOGIES CO., LTD.
Smarter: from Web Gateway to Smart Home
Internet Smart Home
Web
Modem
Triple Play
Data Voice + data + TV
Digital life
Triple-play
STB
HGW Smart Gateway
Cloud
Connect more electronics through Wifi, Zigbee, or bluetooth
Open platform to support new services from cloud
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Page 11 HUAWEI TECHNOLOGIES CO., LTD.
Upstream BW
Response speed
Besides Bandwidth, more Factors for User Experience
Besides bandwidth, need think about Wifi, OTT flow, response time, upstream, etc.
Downstream BW
User Experience
OTT Flow
WiFi Coverage
G.Fast
1G Vectoring
100M VDSL2
50M ADSL2+
20M
4M 8M 40M 100M
HSI SDTV HDTV 4KTV
Mobile assistant
Tencent Game
Video
download
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Page 12 HUAWEI TECHNOLOGIES CO., LTD.
Redefine Access: from Last Mile to User Experience
OLT
ODF
Cabinet & DSLAM
Operator User
CO Duct & site Access cable Home network
Redefine access: Last mile -> User Experience Focus
WiFi, Zigbee, Bluetooth
Smart Gateway
Wall WiFi User
Network-centric to User-centric : Design user-centric operation mode Bandwidth-focus to Experience-focus : Customer pay for experience instead of Bandwidth Pipe-focus to Service-focus : Combine pipe with service is the only way to maximum value
Access offers will remain the main revenue stream for operator, Orange need to design consistent offers in this multi-sided business environments by combining access and enablers.
BT Sport has helped drive broadband take-up and slow line loss. We need to strengthen our customer service to provide a consistent customer experience. -BT annual report
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Page 13 HUAWEI TECHNOLOGIES CO., LTD.
Redefine Access: User Experience Focus
Penetration
Voice Broadband Bandwidth Operation
1
Experience Operation 2
Reven
ue
Digital Service Provider 3
Access
Access + Access + DSP
Gateway
Better coverage
Up BW
Wifi
Down BW
Experience
QoS
OTT
Improve Experience Always connected
@Home @Work
@Move
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Page 14 HUAWEI TECHNOLOGIES CO., LTD.
SingleFAN3.0: Better Connected Experience
ISP 1
ISP 2
ISP 3
Network cloud
Service cloud
Fiber
Copper
Coax
Cat 5
WiFi
Zigbee
Bluetooth
Home
FTTH
FTTC/B
FTTD
D-CCAP
OLT iODN / ODN
Virtual network wholesale
Centralized management
Access On-demand
Office
Move
Wider Coverage Faster Broadband Smarter Connection
SingleFAN1.0
Copper-fiber
platform
SingleFAN2.0
Heterogeneous
Access
SingleFAN3.0
Better Connected
Experience
From city to rural area
Residential to business
Wider WiFi connections
SDN oriented network
Quick services delivery
Smart home
Faster access speed
Faster time to market
Faster return on investment
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Thank You