Accenture Digital HighwayNILF 2015

Digital Engagement through RFID-Linked In Integration and gamified POV PresentationContact: manav@firearc.in+91-9811315396

CONCEPT PRESENTATION

Concept

• Showcase Accenture 2020 Digital Vision• An information highway leading to 2020 with

Accenture Solutions/POV showcased

Information Highway

• The user registers through Name/Email etc• A car travels on the information highway

depicting the digital challenges landscape. The user can have an immersive experience using the wearable video glasses

• On course the game screen stops and Accenture POV summary is flashed

• If it interests the user, they press the > sign on the button to save it

Information Highway

• After the game ends the user can see the saved case studies using the wearable screen

• The POV’s can be mailed and the user exposed to POV subscription opportunity

ACTUAL DELIVERY

Digital Information HighwayClient – AccentureEvent: NASSCOM NILF 2015, Mumbai

Objective

To Engage the visitors by presenting the POV’s in an interesting manner and pitch for subscription of the POV’s

To create buzz on social media about the activity

Solution

RFID LinkedIn Integration and Digital Info Highway game• The visitors were registered with their LinkedIn credentials and issued RFID tags• There was a check-in message on their profile when the RFID tag was issued• The visitors could login to the information highway game through their RFID tags

and could see the POV’s and also subscribe to them by flashing their RFID tags• The product demos also had RFID readers and when a visitor wanted to share that

information on LinkedIn, they could accomplish it, just by flashing the RFID tag

Registration

Information Highway Game