Accenture Life Sciences Rethink Reshape Restructurefor ...€¦ · disparate call centers into a...

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Accenture Life Sciences Cloud for Commercial Services Powered by Salesforce.com Accenture Life Sciences Rethink Reshape Restructure...for better patient outcomes

Transcript of Accenture Life Sciences Rethink Reshape Restructurefor ...€¦ · disparate call centers into a...

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Accenture Life Sciences Cloud for Commercial ServicesPowered by Salesforce.com

Accenture Life Sciences

Rethink Reshape Restructure...for better patient outcomes

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2 | Accenture Life Sciences

A unique set of cloud-based capabilities helping life sciences companies build the customer-centric, digitally enabled commercial model of the future. Accenture Life Sciences Cloud for Commercial Services features a unique set of customized applications, assets, solutions and services that help increase physician and patient engagement using Salesforce.com™.

2 | Accenture Life Sciences

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Accenture Life Sciences | 3

Meeting your needs by helping deliver the outcomes that matter most Accenture’s Life Sciences practice works with our clients to solve today’s critical business issues to help deliver better business and patient outcomes. One of the ways we do this is by integrating cloud services into their enterprise faster and more reliably through the Accenture Life Sciences Cloud for Commercial Services, powered by salesforce.com. These ground-breaking capabilities are helping life sciences companies achieve remarkable results:

A unique commercial constructOur commercial model is highly flexible and adaptable to your business requirements. Our full suite of assets, apps, solutions and services is available to you in a variety of constructs including:

Point solutions Pay-by-use arrangement

Subscription service

Pay-by-performance arrangement

Up to 20 percent reduction in operating costs by rationalizing applications to the cloud

Up to 20 percent faster migration of the full portfolio of applications onto the cloud

Faster global expansion with new industrialized capabilities

Improved customer reach and marketing effectiveness

Improved collaboration and workplace productivity

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4 | Accenture Life Sciences

Infrastructure and Application Modernization Services We help clients consolidate capabilities, streamline their infrastructure and simplify their application portfolio—all while reducing operating costs.

Next Intelligent InterAction This field sales enablement marketing application provides sales and customer service representatives with personalized recommendations for the best next steps to take based on past actions and customer responses to those actions derived from iRep database information.

Marketing and Collaboration Services We help companies develop a new collaborative operating model that allows them to serve their markets by being both “super global” and “super local” at the same time.

Call Center Integrator This single Life Sciences-specific cloud-enabled call center solution helps support and integrate multiple functions—from customer interactions and support, to patient reimbursement and inside sales enablement.

Multichannel Customer Engagement Services We help clients quickly establish, integrate and manage new channels to provide the seamless, consistent, quality experiences that physicians and patients desire.

Customer Engagement Portal This self-service portal helps educate healthcare professionals on new products or initiatives. It allows physicians to order samples, submit medical inquiries and retrieve medical information. It helps foster transparency and collaboration between product manufacturers and the healthcare professionals.

Innovation Services We help life sciences companies seize new business opportunities utilizing next generation cloud based capabilities across the commercial spectrum.

Patient-Centric Hub This solution comprises of tools and capabilities that enable the tracking and storage of all interactions across all channels in a central hub. It enables clients to deliver more personalized solutions and gives patients the opportunity to collaborate with other patients in one location to improve patient relationships.

A comprehensive service portfolioOur cloud-based solutions can help life sciences companies leverage the latest technology, work more effectively across their entire stakeholder ecosystems and drive the kind of innovation necessary to remain competitive in a dynamic and life-changing industry. Our service areas include:

Cutting-edge applications, assets and solutionsSaaS IT models have the potential to revolutionize the life sciences industry. The Accenture Life Sciences Cloud for Commercial Services offers a host of proprietary applications and assets to accelerate the move to the cloud and completely change the way life sciences companies interact with their physicians and patients. Some of our proprietary apps, assets and solutions include:

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Why Accenture? Innovation + field tested resultsAccenture is the go-to provider for life sciences companies looking to configure and deploy cloud solutions that enable high performance. We have helped dozens of life sciences organizations use cloud computing to foster growth, drive innovation, strengthen their customer experiences and improve competitive advantage. In fact, we directed the first global deployment of a SaaS platform in the life sciences industry.

Here are a few examples:

We worked with a top 10 global pharmaceutical company to move its largest business unit onto the cloud in less than 10 months, well ahead of schedule. The project—which involved 37 countries across five continents in 11 different languages and retired 45 legacy systems—significantly reduced operating costs and gave the company a scalable customer-engagement capability that will help it establish its new Global Commercial Operations model.

Accenture helped a major pharmaceutical company improve its customer experience by quickly consolidating five disparate call centers into a single, integrated customer care center powered by Salesforce. In addition to an 11 percent reduction in operational costs, the solution increased agent productivity, decreased call-handling time and significantly improved customer care.

We teamed with a top 10 biopharmaceutical company to digitize its sales force in Japan and China as well as its emerging market portfolio. This solution resulted in a 5 percent increase in prescriptions and the company’s first-ever view of global workforce productivity.

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6 | Accenture Life Sciences

• Salesforce.com’smoststrategicandexperienced integration partner

• 10yearsworkingtogetherhelping100+organizations around the world

• Globalnetworkof10,000+dedicatedlifesciences personnel, including physicians, scientists and statisticians

• Allofthetop10globalbiopharmaceutical companies

• 6LifeSciencesCentersofExcellencewith more than 3,000 people

Our solutions are informed by our experience delivering:

• Hundredsofenterprise-scaleSalesforceimplementations

•2million+seatsinthecloud

•6,000+cloudprojectsin50countries

• LargestSalesforcetrainedpractice(2xthat of other providers)

• 1.25million+Salesforceseatsglobally

Leader in Salesforce.com implementations(ForresterWave, 2013)1

• Allofthetop10medicaldevicecompanies

• Allofthetop8biotechcompanies

• Allofthetop10pharmaceutical markets globally

Ranked the number one preferred life sciences technology vendor by IDC HealthInsightsforthethirdconsecutive year2

Our solutions are supported by:

• Teamof2,400+SaaS-skilledprofessionals

• AGlobalDeliveryNetworkwith182,000+professionalsinmorethan 50 centers

• Deepindustryresearchandthoughtleadership in emerging cloud trends

• AnAccentureSaaSGlobalDeploymentAccelerator

7 Accenture Cloud Centers ofExcellence

ThePowerofExperienceThe Accenture Life Sciences Cloud for Commercial Services assets leverage the SalesforceTM

platform to specifically address the requirements of the life sciences industry.

1.L.Herbert,“TheForresterWave™:Salesforce.comImplementationServices,Q22013,”ForresterResearchInc.,June18,2013.

2.IDCHealthInsights‘TopPreferredLifeSciencesTechnologyVendorsfor2013

Accenture + Salesforce.comAs market leaders in their respective industries, Accenture and salesforce.com have a dynamic, client-centered alliance that is shaping the future of cloud computing.

Accenture + Life SciencesAccenture brings a full suite of end-to-end, global capabilities infused with extensive life sciences industry experience to help our clients rethink, reshape and restructure to deliver better patient outcomes.

Accenture + CloudAs a leading provider of cloud and SaaS solutions, Accenture helps our clients navigate the cloud to drive business value.

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Accenture launched the Life Sciences(LS)SolutionFactoryforSalesForceAutomation(SFA)in 2012. The LS Solution Factory brings together Accenture’s Life Sciences and technology specialists to further develop key delivery assets and teams under one central working body. The Life Sciences Solution Factory addresses the challenges of global implementation

by delivering the right staffing and specialist resources while leveraging the apps, assets and solutions of the Accenture Life Sciences Cloud for Commercial Services. These capabilities and assets, paired with a defined and repeatable delivery model, allows us to help clients reduce costs, enhance their service quality, achieve faster speed to market, and increase flexibility.

Highlightsinclude:

250+ trained, experienced and certified resources in the Accenture India and China Delivery Centers

30+ solutions delivered in 2012

Trained SaaS resourcesinNorthandSouthAmerica,EuropeandtheAsia-Pacific region

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The Accenture Life Sciences Solution Factory for Sales Force Automation

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Copyright © 2013 Accenture All rights reserved.

Accenture, its logo, and HighPerformanceDeliveredaretrademarks of Accenture.

Salesforce and salesforce.com are trademarks of salesforce.com, inc and used here with permission.

Contact usRajive Wickramasing SaaS Practice Life Sciences Lead [email protected]

Sriram Ramani GDNTechnologyLifeSciencesLead [email protected]

About AccentureAccenture is a global management consulting, technology services and outsourcing company, with approximately 275,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenuesofUS$28.6billionforthefiscalyear ended Aug. 31, 2013. Its home page is www.accenture.com.

About SalesforceSalesforce is the world’s largest provider of customerrelationshipmanagement(CRM)software. For more information about Salesforce(NYSE:CRM),visit: www.salesforce.com.

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About Accenture Life Sciences Accenture’s Life Sciences group is dedicated to helping companies rethink, reshape or restructure their businesses to deliver better patient outcomes and drive shareholder returns. We provide end-to-end business services as well as individual consulting, outsourcing and technology projects around the globe in all strategic and functional areas—with a strong focus on R&D, Sales & Marketing, and the Supply Chain. We have decades of experiences working hand-in-hand with the world’s most successful companies to improve their performance across the entire Life Sciences value chain. Accenture’s Life Sciences group connects more than 10,000 skilled professionals people in over 50 countries who are personally committed to helping our clients achieve their business objectives and deliver better health outcomes for people around the world.

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Rethink Reshape Restructure...for better patient outcomes

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Accenture Life Sciences Blog

Accenture experts share insights and opinions on opportunities and challenges in the pharmaceutical and medical technology industry.

www.accenture.com/LifeSciencesBlog