Accenture innovation awards 2010 - Communications & High Tech
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Transcript of Accenture innovation awards 2010 - Communications & High Tech
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>80% of corporate executives are unhappy with their company’s innovation
In a survey of 639 companies, executives cited (1) lack of customer relevance and (2) speed to market as the top two drivers of innovation failure.
Source: Accenture Innovation Survey, 2009
Our product or service cost was too high
We encountered regulatory / quality issues
We forecasted incorrectly
We encountered supply chain issues
Customers find no new or unique value proposition
The product of service is priced in-correctly
The product or service is late to market
Failed to meet customer needs
54%
63%
Among Top 2 Reasons Cited
Lack of market success driven by: Inability to develop quality,
market-relevant ideas and concepts
Insufficient connection to consumers
Fear of failure
Being late to market driven by: Too many in-flight innovation projects
Too much innovation risk
Too much waste
Underdeveloped innovation capability
Locations
Divisions or Brands
Consultants,Academia,
Trustedpartners
Business Functions
R&D Centers
F/e Open Innovation, actually is a radical innovation of how Innovation is done
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“Closed” innovation systems drive long lead times:– Reliance on expertise which exist only within the
organization, functional department, or business unit– Missed opportunities to leverage existing solutions
from other industries and/or functional areas – Quality of innovation is limited to internal, captive
expertise and knowledge
As a result, over time the innovation process stagnates and increasingly yields incremental improvements based on the same internal knowledge and expertise.
By opening up the innovation process to external (and internal) collaborators, the speed of solution identification and the quality of solutions are greatly enhanced.
Locations
Divisions or Brands
Consultants,Academia,
Trustedpartners
Business Functions
R&D Centers