Accenture Customer Engagement

Accenture Interactive

Marketers are stretched thinBrands today are connecting with more customers in more personalized ways through a growing number of digital channels, but with the same or fewer resources.

The need in the marketplace

Complexity of solutionsAs more spend shifts to digital, marketers are challenged with managing a variety of solutions; it’s difficult to know which ones work well together and who to turn to.

Need to drive speed and simplicity Marketing teams along with their IT colleagues spend too much time and resources identifying, integrating, and customizing digital solutions and services.

Accenture Customer Engagement is an integrated set of digital marketing services and cloud solutions to help marketers create engaging customer experiences and achieve superior marketing results more quickly.

Fulfilling the need

End-to-End Services• Customer engagement—acquisition, growth, and retention• Digital innovation and transformation• Industrialized services at global scale

Adobe Marketing Cloud• Subscription-based, pay-per-use• Rapid deployment and integration• Industry-specific accelerators

Fulfilling the need

Fulfilling the need

Adobe Marketing Cloud delivers business value

Accountability Enables accountability by providing visibility into the reach, results, and ROI of every marketing activity and every customer.

Relevance Delivers integrated content to customers where they need it, when they want it, in a way they value.

Customer Insight Provides a complete, cross-channel, detailed view of each customer, and enables you to reach those customers with content that matters.

Time-to-Value Gets you to success faster because it is comprehensive, integrated, and doesn’t require a computer science degree to learn and use it.

Confidence Gives peace of mind because Adobe Marketing Cloud is the best marketing technology available.

ROI Drives marketing success, delivering real, quantifiable ROI.

Adobe Marketing Cloud delivers business value

Why we are different

Industry-Specific ExpertiseDeploy more relevant customer experiences more quickly with vertical market accelerators.

Customer Experience & DesignWorld-class capabilities from Fjord: Design & Innovation, part of Accenture Interactive.

Usage-Based PricingPay-per-use pricing for services and cloud-based solutions.

Integrated Services at ScaleIntegrated services from design and build to manage and run at global scale.

Agency-IndependentAccenture Interactive has a long track record of collaborating with leading agencies around the world.

Speed & FlexibilityEasily configure, integrate, and scale solutions and services.

Why we are different

Delivering digital experiences together

960+Accenture

Interactive clients

13+years’ experience

in digital marketing

7,500+global professionals

dedicated to helping CMOs and marketers

31Accenture Interactive design studios, R&D

offices, and Centers of Excellence, including Fjord and Acquity

64%of the Fortune 500

30+years’ as the

name synonymous with marketing

LEADERin 12 Gartner and

Forrester waves and magic quadrants for

digital marketing

100%of the top five auto, media, and North American airlines as loyal customers

Accenture Interactive

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