Accenture Customer EngagementA Comprehensive Digital Marketing Managed Service Built on Adobe Marketing Cloud

It is no secret that many marketing teams are stretched thin—they are trying to engage more customers in more personalized ways using a wide variety of channels, but with the same or fewer resources.

Meanwhile, as customer journeys become

increasingly digital—with new channels,

devices and innovations emerging all

the time—the landscape of solutions,

technologies and services that CMOs, CIOs

and their teams need to evaluate, integrate

and deploy has become correspondingly

complex. It’s difficult to know which solutions

work well together and who to turn to.

Marketers and their IT colleagues say they

are spending too much time and resources

identifying, integrating and customizing

digital marketing solutions and services.

Accenture Customer Engagement addresses

these challenges by seamlessly integrating

Accenture Interactive’s digital marketing

services with the Adobe Marketing Cloud

to simplify the development, execution and

measurement of digital marketing. The new

cloud-based digital marketing managed

service expands the Accenture–Adobe

alliance by delivering on the most critical

needs for today’s marketers and their teams.

Accenture Customer Engagement A Comprehensive Digital Marketing Managed Service Built on the Adobe Marketing Cloud

Features

Accenture Customer Engagement addresses the marketing performance and efficiency issues that are top-of-mind for today’s marketers. With integrated digital marketing services and cloud solutions, Accenture Customer Engagement helps marketers create engaging customer experiences and achieve superior marketing results more quickly and easily. Accenture manages both the marketing services and the underlying cloud solutions, freeing marketers from having to integrate and customize services and solutions, and employing personnel trained in the solutions.

Key features include:

• A usage-based pricing model: marketing teams pay only for the services and solutions they use.

• Comprehensive services and solutions that can be scaled and configured quickly.

• Industry-specific accelerators to develop more relevant customer experiences faster.

• Analytics to help personalize customer experiences and optimize marketing performance.

Accenture Customer Engagement helps marketing teams stretch their budgets and maximize marketing performance with integrated services and solutions.

Benefits

Together, Accenture and Adobe are removing barriers to help companies move at the speed of digital and deliver highly personalized experiences across marketing channels. The combination of Adobe’s digital marketing suite and Accenture’s strategy, design and implementation services helps marketers create engaging customer experiences in a simple, agile and cost-effective way. Accenture Customer Engagement provides the speed and flexibility that are key advantages for brands competing in dynamic markets.

Accenture Customer Engagement delivers a range of benefits:

MROIDrive Marketing ROI through a usage-based model where marketers pay only for the services and solutions they use.

Simplified OperationsMinimize complexity with an end-to-end solution that integrates digital marketing services and solutions, 100% managed by Accenture.

Relevance Deliver more relevant customer experiences seamlessly across channels, geographies and segments.

FlexibilityConfigure and scale at a pace right for your business—demonstrate results before making deeper investments.

DIGITAL

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COMMERCE

DIGITAL SERVICEDIGITAL CUSTOMER

BUSI

NESS

ARC

HITE

CTU

RE

DIGI

TAL S

TRAT

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&

CUSTOMER EXPERIEN

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& DESIGN

SOCIAL MEDIA &COLLABORATION

ACCENTUREINTERACTIVE

EXPERIENCE MANAGER TARGET

ANALYTICS

SOCIAL

CAMPAIGN MEDIA OPTIMIZER

ADOBE MARKETING CLOUD

Accenture Customer Engagement capitalizes on the extensive digital marketing services offered by Accenture Interactive.

The Adobe Marketing Cloud is a complete set of integrated solutions that helps you maximize and measure your marketing impact. When combined with Accenture Interactive services, you get the experience and know-how to achieve results more quickly and easily.

Adobe CampaignDeliver personalized experiences across online and offline channels with intuitive, cross-channel marketing campaign management.

Adobe TargetCreate digital experiences that deliver measurable results with powerful test and target capabilities.

Adobe AnalyticsTurn customer interactions into actionable insights with intuitive and interactive dashboards that provide a holistic view.

Adobe Media OptimizerAccurately forecast and continually optimize media mix with a consolidated view of media performance.

Adobe Experience ManagerOrganize and manage the delivery of creative assets and other content across all your digital marketing channels including web, social, mobile and email.

Adobe SocialConnect the dots between social interactions and business results to demonstrate the impact of social media at every stage of the customer journey.

Marketing teams can rely on the solutions, capabilities and resources of Adobe and Accenture Interactive for end-to-end digital marketing support. We collaborate with marketing teams to determine which digital marketing capabilities will add the most value and then provide execution and operations support to achieve business objectives. The result: higher marketing impact and simplified marketing operations.

Companies in most industries are fast becoming ‘digital enterprises’ with digital capabilities needed throughout the business, from R&D, to sales and marketing, supply chain management and customer service. Yet, we found that only 21% of Chief Marketing Officers believe their companies would be accurately viewed as ‘digital businesses’ by 2018 due to a lack of investment and integration of digital capabilities1. Accenture Customer Engagement can help speed this evolution by providing marketing teams with the capabilities they need to contribute to business objectives and marketplace success.

1 Accenture, “CMOs: Time for Digital Transformation Or Risk Being Left on the Sidelines” June 2014 http://www.accenture.com/us-en/Pages/insight-cmos-time-digital-transformation-risk-left-sidelines.aspx

“...only 21% of Chief Marketing Officers believe their companies would be accurately viewed as ‘digital businesses’ by 2018 due to a lack of investment and integration of digital capabilities1.”

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About Accenture InteractiveAccenture Interactive, part of Accenture Digital, helps the world’s leading brands drive superior marketing performance across the full multi-channel customer experience. Accenture Interactive offers integrated, industrialized and industry-driven digital transformation and marketing solutions. To learn more follow us @AccentureSocial and visit www.accenture.com/interactive.

About AccentureAccenture is a global management consulting, technology services and outsourcing company, with more than 305,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$30.0 billion for the fiscal year ended Aug. 31, 2014. Its home page is www.accenture.com.

Learn more about Accenture Interactive and its Digital Marketing capabilities on Accenture.com/interactive