ACCELERATING INNOVATION · 2018. 4. 12. · ACCELERATING INNOVATION: IMMERSING, CO-CREATING &...
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ACCELERATING INNOVATION: IMMERSING, CO-CREATING & CO-DESIGNING
Transcript of ACCELERATING INNOVATION · 2018. 4. 12. · ACCELERATING INNOVATION: IMMERSING, CO-CREATING &...
ACCELERATING INNOVATION:IMMERSING, CO-CREATING & CO-DESIGNING
Front End of Innovation
Journaling (Impact of Moments) Discussion Boards (Where?, How?)
Immersive Techniques
Front End of Innovation
Surveys to Quantify Behavior & Journeys
©2017 InsightsNow, Inc.
Facilitate your Team to Identify Ideas that Address Moments of Opportunity
4Based on the work of G.J. Puccio, M. Mance, M.C. Murdock, B. Miler, J. Vehar, R. Firestien, S. Thurber, D. Nielsen (2011)
Co-Creation with Facilitation
Focus on Moments of Opportunity Discovered as Behavioral Whitespace
Presenter
Presentation Notes
Using a model of creative problem solving called CPS, our trained facilitators can: Help you identify your goals, wishes, objectives or challenges Work with you to gather and synthesize data and clarify where your research need-gaps are Assist you to generate ideas for your brand development and/or innovation efforts Lead you through the evaluation, strengthening and selection of solutions that address your challenges Collaborate on an action plan to keep projects moving along and get your solution to market faster
Clearing Up the Fuzzy Front End
©2017 InsightsNow, Inc. 5
Key to Successful Innovation
• Focus on Moments of Opportunity
• Sets up for the Next Learning Sprint Co-Design
Co-Design: Translation of Ideas into Tangible Concepts & Prototypes that Signal the Promise of the Brand
Inspiration
Discovery
Action
Inspiration
Discovery
Action
Inspiration
Discovery
Action
Presenter
Presentation Notes
This shift is more agile – comprised of iterative learning cycles in place of lengthy stages and gates. This new approach fosters start up thinking that is more entrepreneurial,
CLEARING UP THE FUZZY FRONT END
Innovation Team
©2017 InsightsNow, Inc. 7
Business Requirements and Objectives?
What is the Existing Consumer Knowledge by the
Team?
Discover Through Learning Become Inspired
Generate Impactful IdeasGain Feedback on Ideas
Fuzzy Front End “Discovery”
What are the Relevant Moments?
What are the Behavioral Outcomes
within Moments?
Why?
Presenter
Presentation Notes
At the front end of innovation you do not focus on segmenting people, you focus on what moments are most relevant to the brand and to people? What are the current behaviors within the moments – how people do things and most importantly why they do what they do?
Building KnowledgeThe Journeys
The Cues, Signals & Triggers
The Moments
The Routines/Habits
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Presentation Notes
To build knowledge in the discovery process we focus on discovering these four elements of behavior
Fuzzy Front End “Inspiration”
What Momentsare of Greatest Opportunity?
How to Influence Behavioral Outcomes?
Why?
Presenter
Presentation Notes
Having knowledge about moments and behaviors in moments leads to opportunity to become inspired Having that “ah ha” moment where you know what moments are of greatest opportunity and have ideas for how to influence behaviors to align with your business objectives.
Fast Thinking Decision Making
©2016 InsightsNow, Inc. 11
Moments of Opportunity
Point of Purchase where People are Disrupted
“Slow Thinking” Decision Making• Considering New Moments of
Use• Exposure to New Ideas or
Products to Try• Faced with New Important
Decisions of Consequence
Presenter
Presentation Notes
Consumer use shortcuts from sensory cues in the packaging or messaging to intuit a product will or will not provide relevant benefits. In these situations rational persuasive arguments may not be effective – even when habits have been disrupted. Tip 2: Build sensory cues into packaging and messaging to make it easier for consumers to intuitively recognize a product will be relevant for a given moment. Tip 3: Build sensory cues into foods to make it easier for consumers to become habitual users.
Presenter
Presentation Notes
Key to Success in the Front End of Innovation is to Understand Moments Moments are what impacts behavior more than anything else
